SaaStr

APRIL 30, 2025

Lesson for SaaS Founders : If youre in vertical SaaS, aim to be the OS for your niche. 60B+ in Payments Processed Annually: FinTech as a Revenue Driver ServiceTitan processes over $60B in payments annually, and while software remains their primary revenue driver, payments are a critical growth vector. .

Non-Profits

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Incorporating technical terms: Showcasing expertise in niche queries. Analyze their strategies to uncover strengths, weaknesses and growth opportunities. Fluency otimization: Ensuring smooth and error-free text.

Engineering

SaaStr

JULY 5, 2025

at IPO 1,432+ customers paying average of $1.75M annually 7,291 employees – from 650 at IPO 20%+ growth at massive scale, highly profitable Dominant market position : 80%+ market share in life sciences CRM This represents a 29.8% ” This contrarian nature became Veeva’s strategic advantage. net income, 111.5%

E-commerce

SaaStr

AUGUST 4, 2025

“The bar for what product-market fit looks like has gone up in AI because you’ve seen explosive growth for companies when they do have them,” Efron noted. Efron prefers large industries (healthcare, legal, finance) over niche markets because there are more follow-on use cases to build.

Healthcare

Martech

FEBRUARY 21, 2025

Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Dig deeper: IAB expects digital advertising growth to slow considerably this year Test, optimize, win The secret to fixing underperforming social ads isnt increasing the budget.

CTR

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. It might seem that complexity is an unavoidable byproduct of martech’s continued growth. For years, the martech ecosystem has expanded relentlessly. Some responsibilities will undoubtedly evolve as AI matures.

Objectives and Key Results

Hubspot

JANUARY 14, 2025

Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. This involves conducting thorough market research to understand trends such as population growth, employment rates, and local infrastructure developments that can impact property values.

Real Estate

Hubspot

NOVEMBER 19, 2024

If you can accurately spot trends in your industry, you can adapt your offering to improve customer satisfaction and drive business growth. However, trend analytics and forecasting can also be completed by sales and marketing teams, growth experts, and product development managers. Why Is Trend Forecasting Beneficial?

CRM

Salesforce

MAY 14, 2025

For small businesses, BI isnt just about collecting data, but about using that information to gain a deeper understanding of your business, spot trends, and make informed decisions that contribute to your growth and success. By automating routine data analysis, BI frees up time so your team can focus on more strategic tasks.

CRM

SaaStr

JANUARY 15, 2025

While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. “In my opinion, it’s a gold standard. Mangomint’s approach?

Contract

SaaStr

JUNE 22, 2025

The two so far in B2B, MNTN and Hinge Health are off to a strong start, but are arguably niche vendors. Perhaps most importantly, Navan is on track to achieve profitability in 2025, addressing the market’s newfound emphasis on sustainable unit economics over pure growth. No “classic” B2B leader has IPO’d yet in this wave.

B2B

Sales Hacker

OCTOBER 25, 2024

We created hundreds of SEO-optimized pages for very niche, long-tail search terms. It’s a prime example of how building a product specifically for SEO users can drive sustained growth and market leadership. If someone searched for “Gmail Salesforce integration,” Zapier’s product page would be there to provide the exact solution. “We

Product

Hubspot

JANUARY 3, 2025

We focused on creating a positive and inclusive company culture where employees felt valued and had growth opportunities. This helped me reach a wider audience and diversify my revenue streams, ensuring more stability and growth, she says. Or misallocating your dollars towards everything but business growth (e.g.,

Networking

Sales Hacker

MARCH 25, 2025

Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. How enterprise teams are already deploying autonomous agents in production.

GTM

SaaStr

MAY 23, 2025

And more importantly, revenue and user growth that is accelerating at scale. Developer Experience Wins: When developers love using your product, word-of-mouth becomes your primary growth engine. A huge congrats to @RevenueCat to adding $50m at a big valuation increase to its Series C!

Launch

Sales Hacker

JUNE 24, 2025

Gaiia is an end-to-end ERP, billing, and CRM platform for independent internet service providers (ISPs), tackling a niche but high-value market with massive infrastructure needs. Uh, our first two strategic, you know, senior AE hires and building that playbook, kind of coaching them on my, you know, how did founder lead sales?

GTM

SaaStr

MARCH 25, 2025

This hands-on approach has been a key driver of Toasts growth, and its a lesson for any SaaS company targeting SMBs or other high-touch markets. Be Strategic About Travel : In-person selling doesnt always mean you have to be on the road 24/7. This can create a network effect that drives referrals and accelerates sales.

Conversion

SaaStr

JULY 23, 2025

This hands-on approach has been a key driver of Toast’s growth, and it’s a lesson for any SaaS company targeting SMBs or other high-touch markets. Be Strategic About Travel: In-person selling doesn’t always mean you have to be on the road 24/7. This can create a network effect that drives referrals and accelerates sales.

Conversion

Hubspot

APRIL 23, 2025

Consider whether your ideal buyer is a strategic buyer (industry competitor, supplier, or partner) who wants to grow by acquisition or a financial buyer (private equity, individual investor). This should contain details on financials, market position, and growth potential. Auctions may not be suitable for smaller or niche businesses.

Sell

Hubspot

FEBRUARY 21, 2025

Youre carefully choosing accounts based on factors like company size, industry, tech stack, and growth trajectory then creating personalized campaigns to win their business. Growth stage. Growth trajectory. Small Business Primarily automated with strategic personal check-ins. How does target account selling work?

Clients

Hubspot

DECEMBER 18, 2024

Its a niche subject, and I wanted to cover more than just the expected franchises. Goodey explains how his client Eton , who offers business valuation services, has many location-based keywords like business valuation services in Los Angeles for their niche. Im going to share a little inside baseball with you.

E-commerce

SaaStr

JULY 23, 2025

We’ve been tracking B2B growth metrics for over a decade, and what happened in the vibe coding space between November 2024 and July 2025 breaks every model we’ve seen. But strategic positioning matters enormously. Loveable : $0 → $100M ARR in 8 months. Not 8 quarters. This isn’t coincidence. Reliability issues abound.

Government

Sales Hacker

FEBRUARY 11, 2025

I was having a call with a friend of mine at growth and he’s like, I want to learn about direct mail. And, uh, and I clicked the deep research and it said, are you looking for high level strategic over, or do you want granular details? And then are, this is amazing strategic intent. I’m like, Oh, great.

GTM

Sales Hacker

JUNE 10, 2025

Why company stage, growth rate, and CEO quality are critical in picking your next role. The Value of Niching Down ” → Encourages candidates to specialize and be specific to stand out and receive better, faster support from networks and recruiters. The rise (and limits) of fractional work as a bridge between full-time roles.

GTM

Hubspot

NOVEMBER 22, 2024

From owning a high-performance agency that focuses on web design and optimization , growth marketing , and creative services to being a bestselling author of The Growth Marketer’s Playbook , he’s truly got his formula for success down pat. You may (or may not) choose a niche. Con #1: Higher barriers to entry. What is GrowthHit?

Objectives and Key Results

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork.

GTM

Martech

JULY 2, 2025

This connection gives marketing leaders the evidence to show how technology investments drive revenue growth, reduce costs and mitigate risks. Dig deeper: How to boost operational maturity with strategic martech selection 4. Consider this: Strategic priority mapping : Connect requirements directly to strategic initiatives.

Objectives and Key Results

Salesforce

OCTOBER 18, 2024

Consider if your business has the potential for growth by using artificial intelligence (AI) tools and analytics to make data-driven decisions. Track key performance indicators (KPIs) to measure the effectiveness of growth strategies. Calculate financial growth: Will it make you money? Can your business scale?

Minimum Viable Product

SaaStr

JUNE 26, 2025

The Meta Acquisition Strategy: Insurance Against Irrelevance Meta’s aggressive pursuit of AI talent, reportedly offering hundreds of millions to poach from OpenAI, represents something far more strategic than typical Silicon Valley talent wars. History suggests that companies that choose growth over protection tend to win long-term.

Territory

TrackStreet

JULY 2, 2025

Amazon is a powerful platform for brand growth, but only if you’re prepared to defend your brand in the process. Here’s what it takes to go from reactive to strategic — and how tools like TrackStreet can help you protect your brand at scale. The key to long-term success isn’t just listing products and fulfilling orders.

Legal

Hubspot

FEBRUARY 26, 2025

But, I know how critical a role revenue forecasting plays in a companys financial planning as it helps to understand the businesss potential growth, identify market opportunities, and determine resource allocation. In Q1 of this year, we predicted an 18% rise in monthly subscriptions based on January and February growth, he says.

X-functional

Salesforce

JULY 28, 2025

Here are seven types of creators: Bloggers: Write content for websites and newsletter platforms, specializing in diverse topics and niches. Also, social platforms offer direct insights into your content performance and audience growth. Your ideal niche is where these three things meet. To do this, use marketing tools!

E-commerce

Salesforce

APRIL 28, 2025

Research popular hashtags within your industry and use them strategically in your posts. Follower growth : Keep an eye on how many new followers youre gaining and whether your content is attracting the right audience. Look for micro-influencers who specialize in your niche or industry. Make the process simple for them.

Follow-up

Martech

MAY 5, 2025

Its now a proven lever for strategic growth. From household names to niche creators and internal advocates, brands are mixing influence at every level to craft campaigns that resonate and convert. Influence built on fit, not fame Success in influencer marketing isnt about scale alone its about strategic fit.

Campaign

Martech

JULY 30, 2025

They appear in every niche, from beauty junkies and home design obsessives to finance YouTubers and podcast hosts. This model benefits both sides: brands receive accountable growth, and creators earn more from content that continues to deliver. And the next wave of growth will be driven by strategy, not luck.

Commission

Hubspot

MARCH 21, 2025

A partner organization forms a strategic relationship with a business to create mutual benefits. The Benefits of Partnerships The most important benefit of a partnership is mutual growth. Youll build a sustainable growth cycle that benefits everyone. Remember, effective ecosystems facilitate mutual growth.

Commission

ConversionXL

OCTOBER 18, 2018

It’s far harder to limit the impact of false expertise on one-time strategic decisions. Even if you could neutralize false expertise entirely, strategic decisions would still be wrong from time to time. Ways to focus strategic decisions on real expertise. How an obsession with “growth” blunts expertise.

UX