Understanding the Sales Force

MAY 18, 2025

When I wrote Baseline Selling in 2005, only 10% of all salespeople were following a sales process. While 75% of the strongest salespeople are sales process compliant, the number drops to only 6% of the weakest salespeople. The stats represent salespeople who follow a sales process. The sales process is homegrown.

Process 122

Process CRM Pipeline Sales 122

Martech

APRIL 17, 2025

Processing. It requires a more strategic approach to content and engagement ensuring the value customers expect is clearly communicated and ultimately delivered. It requires a more strategic approach to content and engagement ensuring the value customers expect is clearly communicated and ultimately delivered.

B2B 113

B2B Growth Customers Drivers/motivators 113

Understanding the Sales Force

MARCH 16, 2025

” That’s why it is imperative that companies follow my top 10 rules for a successful sales training and revenue growth: Sales training must be ongoing – not quarterly, not yearly, and not when things go south. Salespeople must live, breath and master a single sales process and methodology.

Growth 90

Growth Sales Entertainment Quota 90

Highspot

MAY 21, 2025

Too many teams sacrifice strategic use and resource allocation by overburdening their sellers with tools, platforms, and solutions. Organizations need operational excellence to sustain business growth. And, ultimately, it helps your sellers win more prospects, paving the way for predictable revenue growth.

Growth 52

Growth Process Quota Sales 52

Martech

APRIL 9, 2025

HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. Processing. However, the real game-changer for go-to-market (GTM) strategies is process-driven automation.

GTM 130

GTM Strategic planning Strategize B2B 130

Martech

MARCH 12, 2025

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Processing. These modernized companies also saw modest yet steady growth in both customer base (0.5% annually) and revenue (0.8%), while others experienced no customer growth and a 1.4%

Strategic partnership 115

Strategic partnership Strategize Finance B2B 115

Martech

NOVEMBER 7, 2024

Should product-led growth (PLG) be your No. went to market with a product-led process that, for a decade, obviated the need for a sales team. went to market with a product-led process that, for a decade, obviated the need for a sales team. Is it self-validation to call it product-led growth? Processing.

GTM 125

GTM Growth Product Hospitality 125

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. However, understanding its strategic importance is crucial. Processing. Email: Business email address Sign me up!

Strategize 132

Strategize User Experience High impact Construction 132

Martech

AUGUST 7, 2024

However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information. Where data-driven decision-making goes off the rails Using great data to make strategic choices seems straightforward and obvious, right? In many cases, what they rely on to help make strategic decisions.

Objectives and Key Results 130

Objectives and Key Results Campaign Strategize Retail 130

Veloxy

JANUARY 7, 2025

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. Understanding the Sales Cycle In order to manage and refine your sales process, you need to understand the sales cycle. This outline helps you to visualize the whole process.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

SEPTEMBER 24, 2024

The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Architecture vision competency means having a strategic view of marketing technology systems, as well as an understanding of how these tools are used when it comes to collecting and acitvating customer data.

Strategize 122

Strategize Technology Technology Growth 122

Search Engine Land

SEPTEMBER 12, 2024

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways.

Growth 87

Growth Start-ups Follow-up Referrals 87

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. Processing. TikTok generated an estimated $16.1 billion in revenue in 2023 — a 67% increase from 2022.

Campaign 130

Campaign Launch Growth Strategize 130

Martech

APRIL 15, 2025

What’s fueling the rise of the strategic marketing analyst? Processing. Four forces are reshaping the analyst’s role in ways that will demand more integration, agility and strategic contribution: AI-driven automation particularly agentic AI will handle many time-consuming tasks that previously bogged analysts down.

Strategize 129

Strategize Government Drivers/motivators Campaign 129

Martech

JULY 30, 2024

The value of project management metrics Project management metrics are expected to be applied to track quality or identify process improvements. Use project management metrics and data to draw out additional strategic insights. You must carefully decide what direction you’re going to strategically grow your business.

Profit margin 125

Profit margin Niche Strategize Clients 125

Martech

JULY 16, 2024

AI can help identify patterns and predict outcomes based on historical data, but these insights must be aligned with clear, strategic goals. Integrating AI tools with existing marketing platforms can streamline the measurement process, making tracking and reporting on key metrics easier.

Finance 128

Finance Non-Profits Click Through Rate Strategize 128

Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. In doing so, they’ll become the glue that binds the revenue team together, meets targets and scales growth, and shifts from surviving to thriving. Fast-forward to 2024, and Emma’s reality has shifted.

GTM 104

GTM Product Strategize Drivers/motivators 104

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report found companies that include chat experience reporting 75% year-over-year growth in annual revenue. Processing.

Growth 75

Growth Campaign Presentation Trust 75

Martech

AUGUST 13, 2024

” The pandemic and subsequent economic challenges forced many companies to focus on short-term survival rather than long-term growth. As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. He transformed a challenging situation into an opportunity for connection and growth.

Strategic partnership 135

Strategic partnership Strategic planning Represent Sports 135

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s). Processing.

Objectives and Key Results 119

Objectives and Key Results Strategize B2C CRM 119

SaaStr

APRIL 28, 2025

Samsara achieved remarkable growth – from $1M ARR a year after launch to $100M ARR just 2.5 ARR with 30%+ growth and positive free cash flow, Samsara is one of only six public companies achieving this trifecta. This balanced approach has enabled them to maintain growth while continuously expanding their platform.

Product 102

Product Transportation Growth Launch 102

ClickFunnels

MAY 8, 2025

Refines the Sales Process 5. A successful Shopify funnel-builder strategy accounts for how customers feel throughout the buying process. Boosts Conversions By strategically leading customers through a series of steps, you can increase their chances of purchasing. Just real growth. Increases Leads 2. Boosts Conversions 3.

E-commerce 130

E-commerce Strategize Retail Trust 130

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Processing. Are you getting the most from your stack?

Territory 121

Territory Transportation Electricity Government 121

Martech

JANUARY 7, 2025

Siloed operations and fragmented approaches to customer growth. This traditional structure made sense in simpler times, but in today’s complex B2B environment, it’s leaving revenue and customer growth on the table. Monthly executive reviews to address strategic challenges. Processing. Create a pilot ABE team.

Objectives and Key Results 120

Objectives and Key Results GTM B2B Trust 120

Martech

MAY 27, 2025

Used strategically, CTV can support and amplify your performance marketing efforts. You should consider CTV if its getting harder for you to find growth within your target acquisition goals (in other words, if your CPA keeps rising or wont improve, no matter how much you optimize your creative, bidding, etc.). Processing.

Growth 95

Growth Drivers/motivators Campaign CRM 95

Sales Pop!

SEPTEMBER 10, 2023

In the ever-evolving landscape of business, the quest for growth and scalability remains a perpetual pursuit. The paradigm of achieving this growth, however, is in a state of transformation. The key, according to Ruben, lies in weaving video into the very fabric of the sales process.

Growth 173

Growth Pipeline CRM Trust 173

Martech

NOVEMBER 7, 2024

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? By using AI strategically, we can move beyond basic demographic segmentation to uncover unique market opportunities that might otherwise be overlooked. Buying behavior and decision-making processes.

Non-Profits 126

Non-Profits Consult Strategic planning Strategize 126

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. In 2025, look for AI to help automate the processes and workflows behind these experiences. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail 124

Retail Networking Transportation Hospitality 124

Martech

APRIL 30, 2025

Processing. Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? Dig deeper: How B2B marketing is becoming a strategic growth driver How does marketing become a stronger partner in martech? Email: Business email address Sign me up!

B2B 116

B2B GTM Strategize Commission 116

Martech

SEPTEMBER 9, 2024

This shift in focus from economic worries to measurement challenges and consumer insights indicates that the industry is moving from a defensive posture to one of strategic optimization and growth. Processing. The report is based on 200 responses to an email survey fielded between June and August of this year.

Retail 122

Retail Strategize Follow-up Growth 122

Martech

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? This gives strategists the ability to actually strategize. These processes are all data-heavy and labor-intensive. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

Non-Profits 123

Non-Profits Real Estate Launch Campaign 123

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Identifying variations in strategic approaches Where similarities exist, so do distinctions. Processing. Email: Business email address Sign me up!

X-functional 119

X-functional Territory Customer Relationship Management CRM 119

Martech

DECEMBER 2, 2024

Its ability to uncover the why behind outcomes allows for smarter GTM decisions that drive pipeline efficiency, revenue growth and customer success. It transforms marketing from pattern-spotting into a strategic GTM engine that drives revenue, growth and loyalty. Processing.

GTM 129

GTM Drivers/motivators Pipeline B2B 129

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Preparing your budget early allows time needed to involve key stakeholders in the process so that everyone’s priorities are considered. Stakeholder buy-in.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

SaaStr

DECEMBER 4, 2024

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. For example, if you’re trying to drive user growth, you want the least amount of pricing friction.

Price 111

Price Growth Objectives and Key Results Cross-sell 111

Martech

AUGUST 14, 2024

Annual Strategic Alignment : At the start of each fiscal year: a) Align your martech capabilities with business, marketing, customer experience, and technology goals; b) Forecast technology needs based on growth projections; and c) Plan major upgrades, migrations or eliminations 7. Processing.

Negotiate 120

Negotiate Objectives and Key Results Technology Technology 120

Martech

MAY 15, 2025

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. Processing. MOps teams are likewise freed from many repetitive tasks, as processes now take much less time due to automation. Standardize processes. Enhancing data governance.

Government 91

Government Strategize Technology Technology 91