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Measuring marketing’s impact: From metrics to growth

Martech

While revenue growth is prime currency, there’s a deeper truth. That’s the “secret” for sustainable growth, not a fleeting sales spike. While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Accelerate revenue growth.

Growth 121
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Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

Growth 136
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Role of a marketing technology manager: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization. This position focuses on leveraging technology to enhance marketing efforts and drive business growth.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments.

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The Power of Conversation Intelligence

Where Conversation Intelligence fits into your sales technology stack. Projected growth and what’s to come for Conversation Intelligence. In this eBook, we’ll cover: The history of Conversation Intelligence. Conversation Intelligence defined and how it impacts your business.

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Marketers link AI to revenue growth and plan to increase 2025 investments

Martech

Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. AI adoption.

Growth 130
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Do You Encourage or Discourage New Business?

Sales Pop!

Current Trends Being current with new strategies and methods for client care, as well as technology for both in-office and remote work, we also need to examine our processes. Working together as a team on behalf of the company and the benefits one receives by doing excellent work is a better approach for both individual and business growth.

Education 246
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From Rigid To Resilient: Why Enterprises Need Modular Commerce Now

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

We’ll explore how brands can integrate a modern commerce solution within their existing infrastructure to move faster, adapt to market changes, and fuel long-term growth without the risks of a full migration. 💡 Seamless Integration: Enhance functionality and connect new technologies with ease.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

You’ll discover how successful companies align BI capabilities with their growth strategies and learn what to look for when it comes to user adoption and implementation. We’ll explore essential criteria like scalability, integration ease, and customization tools that can help your business thrive in an increasingly data-driven world.

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Best Practices for Pay Transparency Around Your Sales Reps

Speaker: Grayson Morris, CEO, Performio & Lisa Wallace, Co-Founder, Assemble

As a result, companies are facing operational risks threatening growth and other goals. How robust technology can help managers motivate performance and keep reps in their seat. It's no secret that employees are leaving their jobs for greener pastures. October 12th, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST