Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 92

GTM Quota Drivers/motivators Sales 92

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

DECEMBER 21, 2023

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. This inclusive strategy fosters alignment and creates a more dynamic, responsive and effective GTM plan.

Launch 109

Launch Product GTM Education 109

Highspot

APRIL 20, 2025

Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. You’re not alone. That approach just doesnt cut it anymore.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Sales Hacker

JUNE 6, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. .” A playbook for rebuilding GTM muscle 1. Seed round.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization.

GTM 63

GTM Sales Pipeline Technology 63

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. Today, he’s 100% sure that your VP of Sales must be willing to carry a bag, and pitch your product.

GTM 80

GTM Cross-sell X-functional Pipeline 80

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 62

GTM Up-sell Start-ups Gaming 62

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson Adam Robinson is the Founder/CEO of Retention.com and RB2B.

GTM 108

GTM Strategize Launch Pipeline 108

Highspot

JUNE 23, 2025

Highspot Copilot can analyze calls, review pitches, and deliver timely coaching through personalized nudges. Imagine your team is launching a new product. Imagine you’re launching a new product. Whether they’re reviewing pitches or simulating calls, your reps get practical, personalized coaching right when they need it.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Experimental vs. Scale.

Go To Market 123

Go To Market Growth GTM Product 123

Highspot

NOVEMBER 24, 2024

For instance, training teaches salespeople to pitch a product, ask better questions, or handle objections, while enablement ensures they can access customer data or case studies to support their pitch. Sales Pitches and Presentations The first impression a sales rep makes is crucial.

Pitch 52

Pitch Technique Sales Cross-sell 52

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

Highspot

MAY 15, 2025

Heres what to include: Company overview Core messaging Ideal customer profiles Compliance and regulatory basics GTM strategy Objection handling techniques Product demos Incorporating just-in-time learning into your partner programs can significantly boost partner performance. times more likely to exceed customer retention targets and 2.5

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

SaaStr

JUNE 27, 2024

Remote launched in 2020, just as the pandemic hit, and it continues to be the fastest-growing portfolio company in Index Venture’s history. Afterward, they framed the pitch to say how they were planning to solve that problem and what the prospect thought of it. If someone else succeeds at some GTM strategy, you will, too, right?

GTM 102

GTM Launch Finance Start-ups 102

SaaStr

SEPTEMBER 25, 2024

1: The KPI Sheet and Financial Plan Depending on the stage of your company, this could go back two years or since launch. Investors are looking for growth, efficiency, and strong signs of a scalable GTM motion. For earlier-stage companies or those with a PLG motion, month-over-month is usually the right choice.

Pitch 69

Pitch Pipeline SQL GTM 69

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. In the product-led sales world, you use that data from freemium users to pitch to your customers. With product-led sales, they still go in and experience the product, but then that information is used to tailor a pitch to a CRO, Head of RevOps, Head of Marketing, etc.

Cross-sell 115

Cross-sell Customers Pitch Drivers/motivators 115

Hubspot

MAY 5, 2025

Then, why should a prospect trust a sales rep who pitches a solution before understanding their real problem? In every single one, the rep jumped straight into pitching after the first problem surfaced. Instead of asking what better means or why their current approach isnt working, the rep immediately pitches their tool as the fix.

Objectives and Key Results 74

Objectives and Key Results Pitch Trust Follow-up 74

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . A go-to-market strategy is a detailed step-by-step plan that provides a clear roadmap for launching a product into a market. It clarifies why you’re launching a product.

Go To Market 62

Go To Market GTM Launch Promote 62

Sales Hacker

JUNE 23, 2021

If you have a sales or revenue-related job title, you are welcome to submit a pitch for your article idea here. Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone. HubSpot Sales. Sales plans.

Cold Call 103

Cold Call Negotiate Objectives and Key Results Sales 103

Highspot

MARCH 29, 2022

Today marks an exciting moment – we are launching the #CustomerSpotlight series, dedicated to showcasing our customers’ career achievements and thought leadership in sales enablement. First up in the #CustomerSpotlight is Michaela Britt, Senior Manager, GTM Onboarding Programs at Workato.

GTM 52

GTM Launch Pitch Start-ups 52

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” How are buyers responding to our new product launch? High-level goals affect the number and type of hires on each team.

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

MAY 26, 2021

These teams focus on converting leads into customers by tailoring their pitches to address prospects’ specific needs. These responsibilities include sales onboarding for new hires, ensuring that sales has customer-facing resources to fill the sales funnel, and providing training to reps on new company initiatives and product launches.

Territory 68

Territory Objectives and Key Results Finance Cross-sell 68

Gong.io

DECEMBER 14, 2022

This will help them fill in the gaps in their ICPs, identify pain points, and discover other nuggets of information they can use to personalize their pitch. Your GTM strategy will be a clear step-by-step roadmap for launching your product. Be careful to avoid asking too many questions, though. Go-to-market outreach.

Sell 62

Sell Cold Call Contract Up-sell 62

SaaStr

JANUARY 6, 2023

There are a lot of opportunities to be found in tinkering and innovating on your GTM side that you may not have thought about before with regard to how to smooth the sales funnel. How long does it take to actually set up your product and launch the product? Immediately make that front and center in your pitch.

Legal 52

Legal Prospecting Customers Contract 52

Highspot

MAY 20, 2022

However, whereas sales plays are focused on telling reps what to know, say, show, and do, a sales kit narrows in on “what to know” and “what content to show” buyers – such as talking points, and email pitch templates. Still, you want to launch the final product strategically to ensure adoption in the long run.

Territory 52

Territory X-functional Sales Cross-sell 52

Sales Hacker

MAY 20, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. Navigating payroll, benefits, and compliance shouldnt slow you down. Thats where TriNet comes in.

GTM 101

GTM Engineering Growth X-functional 101

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.

GTM 80

GTM Pitch Up-sell Contact 80

Sales Hacker

NOVEMBER 22, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 105

GTM Sales Represent Government 105

Sales Hacker

MAY 13, 2025

The role of hyperlocal data, competitive analysis, and personalized content in GTM strategy. 26:00 Bespoke GTM: why no two locations (or campaigns) should be the same. 26:00 Bespoke GTM: why no two locations (or campaigns) should be the same. Why software innovation must start with intelligence, not workflow. Welcome.

GTM 72

GTM Engineering Start-ups Growth 72

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Did they have their own portfolio companies struggling with GTM?

GTM 77

GTM Sell Pipeline Networking 77

Sales Hacker

APRIL 15, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Udi Ledergor served as CMO during Gongs rise from new SaaS startup to industry dominance. If you missed GTM 141, check it out here: Timeless Growth Tips From a $7.4B 00:01:00] Sophie Bounassisi: Hello and welcome to the GTM podcast.

GTM 62

GTM B2B Follow-up Campaign 62

Sales Hacker

SEPTEMBER 20, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Operator launched with a bang – both digitally and through an in-person happy hour that brought our community together in San Mateo to celebrate this milestone.

GTM 73

GTM Launch Electricity Sales 73

Sales Hacker

OCTOBER 7, 2021

And to always keep in mind it is about the client, not the product you are pitching. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. There’s no reason your pitch deck or sales script needs to look like that, but a lot still do. No fancy tricks or pitches or lines, just be.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. But you said, “Invest in people, not pitches.”

Strategize 82

Strategize Pitch Growth Networking 82

SalesHandy

OCTOBER 28, 2022

The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy. All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation. Cold Calls.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59