SaaStr

AUGUST 2, 2021

Aneesa Sayall (VP of Strategic Operations Customer & Partner Org at ServiceNow) interviews Lara Caimi, the ServiceNow Chief Customer & Partner Officer, about the journey to $15 billion and how building partnerships help propel the business. Your approach to partners will become increasingly transformative and strategic as you grow.

GTM 113

GTM Territory Strategize Growth 113

Salesforce

OCTOBER 4, 2024

A revenue operations – or RevOps – team unites all data, communication, tools, systems, and people across your GTM team and ensures they’re joined in lockstep towards the same set of clearly defined revenue goals. This can cause a domino effect of confusion across the entire GTM team. This is the secret sauce that fuels rapid growth.

GTM 98

GTM Territory Finance E-commerce 98

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. Brand marketing provides a strategic approach to building relationships between your brand and your customers. By putting the main character (the polar bear) in a modern London setting, it seems as if this future is closer than you think.

Product 110

Product GTM Construction Launch 110

SaaStr

MARCH 7, 2023

Actions Companies Can Take Today To Reduce Burn Companies that have been able to beat bottom-line plans have taken various strategic actions, often in tandem, to reduce burn and extend runway. Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years.

GTM 70

GTM Growth Profit margin Contract 70

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. The ability to accelerate strategic initiatives. 3: Accelerate strategic initiatives. A stellar sales enablement strategy must help to accelerate strategic initiatives, specifically GTM (go-to-market) ones. A best-in-class onboarding program.

Objectives and Key Results 103

Objectives and Key Results Price GTM Territory 103

Hubspot

MARCH 26, 2025

Source Core features: All-in-one GTM enablement platform that makes it easy for reps. What I like: Seismics AI recommendations ensure sales reps always use the most effective content, making outreach more strategic. Sales enablement supports sales teams specifically by providing tools, content, and automation to improve close rates.

Price 53

Price Sales CRM GTM 53

Martech

MAY 13, 2024

Its interpretation varies widely, leading to strategic misalignments that can quietly derail a company’s growth trajectory. It aligns GTM effectiveness across three stages: Problem-market fit. Let’s recognize that building a GTM motion is much more like building a product than a project. The problem? Product-market fit.

Go To Market 57

Go To Market Growth GTM Strategize 57

Sales Hacker

AUGUST 7, 2020

Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Vice President of Sales & Strategic Partnerships. Senior Vice President, Strategic Sales & Revenue. Strategic Team Lead. Main Post Partners. Strategic Account Executive. Strategic Sales Manager.

Territory 131

Territory Presentation Strategic partnership Inside sales 131

SaaStr

FEBRUARY 1, 2024

The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle. Series B, your main tactic could expand out to influencer marketing. This decision impacts strategic planning and execution. What is the unifying framework?

GTM 109

GTM Growth Education Commission 109

Sales Hacker

JULY 14, 2021

Strategic collaboration is the main tenet of RevOps. Messaging is disjointed when GTM functions are separate. For many organizations, Sales Ops is just one element of the total revenue strategy while RevOps is the business framework that balances the needs of operations across every revenue generating team.

Territory 102

Territory GTM Sales Consult 102

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. Each product and market are different, therefore each GTM strategy should be thoroughly thought out; mapping a market problem and solution a product offers.

Go To Market 101

Go To Market Process GTM Education 101

Sales Hacker

NOVEMBER 3, 2020

He is responsible for helping scale Vendition’s GTM strategy by developing partnerships with net new businesses to help Sales Leaders recruit, hire, and train top diverse sales development talent. The main thing for me is this sense of belonging to an amazing platform where we are building the future of sales today. Brian Smith Jr.

Sales 127

Sales Real Estate Non-Profits B2B 127

Heinz Marketing

MARCH 13, 2025

It is also the main reason ABM doesnt mesh with traditional workflows. The team culture, political environment, executive pressures, and strategic goals all play a role, and those are highly varied. Honestly, each of these could have an entire set of blog posts, so just know that there is a lot of nuance. So lets focus on principles.

Objectives and Key Results 52

Objectives and Key Results Campaign Start-ups Follow-up 52

SaaStr

MAY 17, 2024

As you scale and need someone to prioritize your roadmap and build the organization, then you bring in the high-powered leader who can also build structure around how to strategize for a second, third, and fourth product. The acquired company’s biggest gap was GTM skill, which Rubrik was strong in. Repetition until you’re bored.

Product 119

Product Trust GTM Growth 119

Hubspot

OCTOBER 31, 2022

The main difference between sales networking and other types of networking activities is the objective. Barker is currently a partner at GTM Fund. Before joining GTM Fund, he worked as an evangelist and director of strategic engagement at Outreach. What is sales networking? How to build your sales network?

Networking 81

Networking GTM Tradeshows Referrals 81

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. She is an experienced and strategic GTM leader who loves driving revenue growth.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

ConversionXL

APRIL 25, 2016

When promoting your app, you have five main promotion channels… Search Ads: Text ads that appear on search engine results pages based on the search term (i.e. Be sure you choose to name these parameters strategically. Consider using Google Tag Manager , which will make it 10x easier to add / update tags for tracking.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Highspot

OCTOBER 23, 2023

It starts with strategic actions, teamwork, and market understanding. Five Ways a Successful Product Launch Can Benefit Your Business A well-orchestrated product launch is a strategic move that can ripple benefits across the company. A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

JULY 11, 2016

Check out the GTM Container of TNW. Mercer presented the best ways to use GTM like a top marketer: Use built-in tags as often as possible. Use “Cross Domain” Tracking (it’s built into GTM with Auto-Link). Yehoshua Coren – Strategic And Tactical Implementation And Analysis Techniques.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

Sales Hacker

JULY 28, 2023

We appreciate all of you for supporting this newsletter from the early days and it’s about to get even bigger, better and more valuable for GTM leaders. Thanks for reading The GTM Newsletter! Share The GTM Newsletter Diving right into pt.2 Would love to know how you look strategically at the reply bumps. Jason Vargas.

GTM 52

GTM Drivers/motivators Follow-up CRM 52

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. See more top GTM jobs here.

GTM 52

GTM Pipeline Prospecting Meeting 52

SaaStr

OCTOBER 21, 2019

If you’re wondering what you should be doing in between sessions or maybe just after breakfast before things really kick off in the main areas, check out these workshops! “Work Smarter Not Harder- Scaling SaaS through GTM Strategies that work” with Winning by Design Partner Shari Johnston.

GTM 43

GTM Negotiate Launch Strategize 43

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. GTM 129 Episode Transcript [00:00:00] Scott Barker: Hello, and welcome back to the GTM podcast. Thank you for rocking with me. We are in 2025.

GTM 107

GTM Growth B2B Pipeline 107

Lead Fuze

NOVEMBER 30, 2021

The two main types of CRM systems are on-premises and cloud. One of the GTM systems managers at MURAL, Keith Jones. One of the best parts about RevOps pros is that they love to strategize. When I first began hiring salespeople, I thought that base pay plus commissions and bonuses would be enough motivation for them.

Territory 52

Territory Sales Consult Commission 52

Sales Hacker

MAY 20, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. Navigating payroll, benefits, and compliance shouldnt slow you down. Thats where TriNet comes in.

GTM 101

GTM Engineering Growth X-functional 101

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.

GTM 81

GTM Pitch Up-sell Contact 81

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. “Amy has a passion for the art of strategic communication and. And she needs a hug every now and then. Shari Levitin. Amy Reczek. Amy Slater.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

DECEMBER 5, 2023

As Managing Director of Salesforce Ventures, Nowi Kallen , shared at last week’s Workshop Wednesday, there are five main challenges of moving upmarket and tips to follow if you want to succeed at Enterprise sales in today’s macro environment. You have to expand your focus on how you sell and make it strategic to the C-suite.

GTM 105

GTM Cross-sell Government Legal 105

Salesforce

MAY 2, 2022

Co-Founder, Women in Sales Club and Strategic Account Executive, Alyce, Chicago, Illinois. Strategic Account Executive, Terminus, Charleston, South Carolina. Head of GTM, GTM Buddy, Atlanta, Georgia. You are the main differentiator in sales. Alexine Mudawar. Ali Powell. Belal Batrawy. Follow him on LinkedIn.

Gaming 98

Gaming GTM Consult Sales 98

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Takeaways from Pavilion’s GTM Summit Austin was buzzing with Pavilion ’s GTM Summit this week. Visit vanta.com/gtmnow to learn more about Questionnaire Automation.

GTM 102

GTM E-commerce Real Estate Networking 102

SalesHandy

OCTOBER 28, 2022

The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy. The process of these strategies involves strategically propelling prospects through the sales pipeline toward making a purchase. Outbound Vs. Inbound.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 92

GTM Quota Drivers/motivators Sales 92

Sales Hacker

FEBRUARY 7, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. He is also the General Partner and Founder of FOG Ventures.

GTM 81

GTM Finance Real Estate SQL 81

G2

NOVEMBER 20, 2023

Explore Topics Main Menu Explore Topics Expand your knowledge. Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. Curated Content Main Menu Curated Content Your time is valuable.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

Hubspot

MAY 5, 2025

Heidi Fortes , GTM strategist at SalesCaptain , an outbound agency, suggests: Have a clear agenda for the call, state that agenda at the beginning of the call, and get confirmation from the customer if that sounds like a plan. Use silence strategically. The prospect leaves uncertain, and you leave without a clear next step.

Objectives and Key Results 74

Objectives and Key Results Pitch Trust Follow-up 74

Heinz Marketing

MARCH 18, 2025

It is also the main reason ABM doesnt mesh with traditional workflows. The team culture, political environment, executive pressures, and strategic goals all play a role, and those are highly varied. Honestly, each of these could have an entire set of blog posts, so just know that there is a lot of nuance. So lets focus on principles.

Pipeline 57

Pipeline Objectives and Key Results Campaign Start-ups 57