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Why marketing must reclaim GTM design in the age of AI

Martech

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. To unpack this change, I spoke with Markus Ståhlberg , CEO of N.Rich — a pragmatic and refreshingly clear voice in account-based GTM. Dig deeper: The GTM revolution is here.

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Why causal AI is the answer for smarter marketing

Martech

Uncovering the “why” behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. Up to 56% of companies missed revenue targets in 2024, according to GTM Partners. Causal AI helps us build a GTM framework based on data-driven learning. This is where causal AI performs.

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AI is transforming GTM teams into fiduciary powerhouses

Martech

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. The combination of AI particularly causal AI key judicial rulings and more litigious shareholders is forcing GTM teams to elevate their decision-making. AI is making these practices impossible to hide.

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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. ZoomInfo customers aren’t just selling — they’re winning. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line.

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How to make the jump from product-market fit to platform-market fit

Martech

The 3Ps model of GTM maturity Jason’s organization is working through the 3Ps model of go-to-market (GTM) maturity: Problem-market fit. Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. Product-market fit. Platform-market fit. Speed is also crucial in ensuring ABM success.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Shift from Results to Metrics Most organizations focus on results – pushing for more deals, more pipeline, more revenue. percentage to goal, win rate, pipeline volume).

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