Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 81

GTM E-commerce B2B Profit margin 81

Martech

FEBRUARY 26, 2024

Together with Michelle Martinez (partner/co-founder, Seicho Syndicate), Carol Mendenhall (senior director, marketing operations, Thomson Reuters) and Paul Wilson (chief strategist, GTM Systems Inc.), Identify key people resources and skills needed to manage AI technologies.

GTM 93

GTM Consult Technology Technology 93

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market 93

Go To Market GTM Cross-sell Growth 93

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. Are they genuinely curious to learn more about the prospects business and how they can help support strategic priorities? He oversaw all things GTM there, including G&A and Product.

Sell 91

Sell GTM Sales Up-sell 91

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?

GTM 118

GTM B2B Strategic planning Drivers/motivators 118

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. GTMfund is an exclusive network of proven revenue leaders investing in the next wave of SaaS. Let us help you get from 0 – IPO. See the difference?

GTM 90

GTM Niche CRM Account management 90

Martech

DECEMBER 26, 2023

The minute this technology is more refined and helpful, every customer will be looking for AI chat support as it will provide instantaneous responses to questions 24/7 in any language,” Savage said. “AI The technology can be used to power transcription and make video more successful. Get MarTech! In your inbox.

Customers 144

Customers Retail GTM Trust 144

Sales Hacker

NOVEMBER 10, 2023

This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. Andy Mowat (VP of GTM Ops at Carta ) defines customer advocacy as engaging your customers to turn them into champions for your product and brand. GTM Total Compensation and Rewards Manager at Vanta – more details here.

GTM 94

GTM Intrinsic Customers Contract 94

Sales Hacker

FEBRUARY 9, 2024

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.”

GTM 67

GTM Real Estate Launch B2B 67

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SalesLoft

AUGUST 19, 2022

Your company’s go-to-market (GTM) strategy likely includes dozens of touch points from the time a buyer is a prospect until they are renewing as a customer. When each moment is complex and there are dozens of moments to strategize, you might need to visualize the process. What is an Engagement Strategy? Download here.

GTM 98

GTM Strategize Consult Prospecting 98

Tibor Shanto

SEPTEMBER 23, 2021

The challenge has been defining Sales Enablement, is it training, sales operations, strategic, tactical, or some other thing. It turns out, sales enablement isn’t just training, or content, or technology. Human performance technology. Everything Starts With A Definition. Organization behavior. Organization effectiveness.

GTM 167

GTM Sales Consult Quota 167

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. Revenue enablement is a strategic function that provides all customer-facing roles with the tools, data, and knowledge to maximize revenue throughout the customer journey. From better coaching to setting clear goals to even hiring the right people.

Cross-sell 93

Cross-sell GTM Technology Technology 93

Heinz Marketing

JULY 29, 2022

As a strategic consulting firm, our number one objective is to ensure our people are armed with the experience and know-how to help our clients achieve their B2B goals. ON24 FastForward Playbook – a GTM workbook based on Predictable Pipeline methodology. By Maria Geokezas , Chief Operating Officer at Heinz Marketing.

Pipeline 109

Pipeline B2B GTM Consult 109

Heinz Marketing

JUNE 23, 2023

TRUST “We are a human-first business.” – Helen Baptist As we track progress toward our bigger strategic vision with small wins, admit where you suck. COMPLEXITY “Don’t be afraid of AI, it will help you jump higher, run faster, and lift more.” – Kerry Desberg How do you work through the complexity of doing B2B GTM well?

B2B 79

B2B GTM Cross-sell Trust 79

Sales Hacker

OCTOBER 27, 2023

Are there other executives to reach out to who could have strategic impact? It highlights the challenges of uncertainty and product design in using LLMs, as well as the need to find appropriate use cases and interfaces for this technology. See more top GTM jobs here. Even if that is the case: Could they be better leveraged?

Pipeline 92

Pipeline GTM Cross-sell Sports 92

Martech

APRIL 19, 2023

The focus of DI is not just on the technology but on how it augments human decision-making processes. Strategic intelligence. Broadly, strategic intelligence means using BI insights to drive and support strategy. It eliminates more of the analysis paralysis found in most strategic and high-level tactical decisions.

Strategize 118

Strategize GTM Healthcare Strategic planning 118

SalesLoft

APRIL 12, 2016

That’s when I learned that the modern sales operations leader can be the biggest force multiplier in your GTM. The modernization of process, along with an endless supply of new technologies, increased market competition, and a swelling sales development movement have only intensified the game’s complexity.

GTM 52

GTM Commission Gaming Launch 52

Highspot

MAY 30, 2024

You should also integrate enablement technology that automates mundane tasks and supports personalized customer experiences. Focus on Timing Strategize the timing of content delivery to maximize impact, ensuring materials are accessible when the sales team needs them the most. This ensures all team members are confident and competent.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

SaaStr

AUGUST 29, 2022

with Confluent’s President : Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love. So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?

GTM 97

GTM Growth B2B Territory 97

APACSMA

DECEMBER 4, 2023

This holistic approach positions your business strategically and aids in the development of a winning strategy aligned with your customer’s objectives. GTM (Go-To-Market), Sales enablement, sales operations, and integrated marketing teams are all vital components in a successful sales and marketing strategy.

Objectives and Key Results 52

Objectives and Key Results GTM Objection handling Sales 52

SaaStr

AUGUST 2, 2021

Aneesa Sayall (VP of Strategic Operations Customer & Partner Org at ServiceNow) interviews Lara Caimi, the ServiceNow Chief Customer & Partner Officer, about the journey to $15 billion and how building partnerships help propel the business. Your approach to partners will become increasingly transformative and strategic as you grow.

GTM 108

GTM Territory Strategize Growth 108

Highspot

OCTOBER 23, 2023

It starts with strategic actions, teamwork, and market understanding. Five Ways a Successful Product Launch Can Benefit Your Business A well-orchestrated product launch is a strategic move that can ripple benefits across the company. A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

MAY 17, 2024

As you scale and need someone to prioritize your roadmap and build the organization, then you bring in the high-powered leader who can also build structure around how to strategize for a second, third, and fourth product. The acquired company’s biggest gap was GTM skill, which Rubrik was strong in. Do you stay focused or pivot?

Product 93

Product GTM Trust Growth 93

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. The ability to accelerate strategic initiatives. Technology-powered: “the modern sales enablement organization runs on technology. Technology-powered: “the modern sales enablement organization runs on technology. 3: Accelerate strategic initiatives.

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103

SaaStr

MAY 16, 2022

We pounded the pavement for three years building technology and we were just blinded by how little true customer demand there was.” — Vasu Prathipati . Result: Low engagement with Salesforce’s GTM teams. Learning this lesson once wasn’t enough for MaestroQA. They made the same mistake again years later.

GTM 85

GTM Pipeline Strategize Represent 85

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. See more top GTM jobs here.

GTM 52

GTM Pipeline Prospecting Meeting 52

Sales Hacker

JANUARY 13, 2021

This article was written for technology professionals who would like to learn more about OEM deal strategies and structures. CRM application licenses a natural language search technology. ERP system licenses graph database technology. Enterprise OEM software licensing is a multibillion-dollar segment of the software industry.

GTM 74

GTM Negotiate Profit margin Contract 74

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” Your data and analytics won’t help you make bold, strategic plans. It’ll keep you focused on the team level.

Growth 62

Growth GTM Cross-sell Pipeline 62

SalesLoft

NOVEMBER 2, 2023

The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans. In the context of today’s environment, GTM teams are always talking about priorities. Run On the other hand, AI and GPT functionality can generate starting points for centralized content templates for your GTM strategy.

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

Sales Hacker

AUGUST 7, 2020

Sales Technology. Mellanox Technologies. Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Rhythmic Technologies, Inc. Vice President of Sales & Strategic Partnerships. Indio Technologies Inc. Leadership. Sales Development. Sales Growth. Leadership.

Territory 121

Territory Presentation Strategic partnership Strategize 121

Sales Hacker

APRIL 1, 2021

Snoitarepo Eunever, backwards. ” — Oliver Squires , Director of Business Development and Strategic Alliances at Ebsta. Sales Operations.” — Brandon Benjamin , Manager, Marketing Technology at PagerDuty . “…i s trying to get really big squares into tiny round holes.” — Jasmine Powers , Operations Manager at Resilia.

Pipeline 93

Pipeline GTM Angle Consult 93

ConversionXL

APRIL 7, 2021

While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. Technology has both enabled us and added needless complexity to the process. Dave says it best (who ran ABM at Marketo & Bizible).

GTM 98

GTM CRM Cross-sell Cold Call 98

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Proliferation of marketing and sales technology. Develop a strong understanding of a basic sales process from top to bottom and think about where processes need to be improved and what technology makes things more efficient.”. Unified data problems.

Finance 101

Finance GTM Cross-sell SQL 101

Sales Hacker

OCTOBER 4, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations. My motto is ‘do everything with a purpose, build on that, and think strategically.’. Pavilion is the key to getting more out of your career. We had challenges.

Clients 84

Clients Hospitality Entertainment GTM 84