Highspot

APRIL 20, 2025

Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. You’re not alone. That approach just doesnt cut it anymore.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. However, every GTM team plays a part in the success of B2B buyer enablement strategies. Here are five ways GTM leaders can help their reps thrive day in and day out.

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Highspot

FEBRUARY 20, 2025

Product training techniques like gamification keep teams motivated. By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Partners in Excellence

AUGUST 7, 2024

Contrast this foundational principle of problem solving with how we address problems in our GTM and selling efforts. They tend to rely on indirect indicators of the problem, they leverage data an other analytic techniques to characterize the problems and address them. It’s almost the opposite! And there’s an added bonus!

Trust 139

Trust Assembly Line Manufacturing GTM 139

Partners in Excellence

JULY 19, 2024

In the press of developing and executing our GTM strategies, there’s a tendency to be preoccupied with our own organizations, products, goals. Our of curiosity, I had my friend, ChatGPT, do a simple analysis of about 75 thought leadership pieces on GTM, Sales, Marketing strategies. We get focused on our actions.

Customers 143

Customers GTM Meeting Technique 143

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. As a result, software GTM teams are taking a fresh look at how and what they develop, how they sell and distribute and how they charge and account for their software. So, why PLG now?

Growth 106

Growth GTM Product Cross-sell 106

Partners in Excellence

JULY 5, 2024

We leverage tools, techniques, technologies that are supposed to make us more efficient and to free up time. This also requires us to be rethinking our fundamental GTM and scaling strategies. Time management is always an issue, and with everyone. But we still struggle. Too long, too many have been focused on simply doing more.

GTM 139

GTM Legal Up-sell Technique 139

Highspot

NOVEMBER 24, 2024

The program covers everything from onboarding and product knowledge to sales techniques and workflows. The training program can also include personalized coaching to help sales reps refine their techniques and role-playing exercises to walk them through real-life sales scenarios. What Does Sales Enablement Training Include?

Pitch 52

Pitch Technique Sales Cross-sell 52

ConversionXL

JULY 28, 2021

To do this, you’ll first need to configure GTM. Here’s how to set it up in GTM: Click Tags > New. Here’s how to set up a GA4 Event tag in GTM: Click Tags and then New. From the Analysis Hub you can run six techniques: Exploration. This technique can be used to uncover new segments of users on your site.

GTM 146

GTM Follow-up Technique Campaign 146

Sales Hacker

JUNE 28, 2021

Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? It’s more than just creating buyer personas and journeys; it’s bringing the voice of the customer into the GTM organization. Startups who want to rapidly grow revenue and their user base use growth marketing techniques.

GTM 111

GTM B2B Gaming Growth 111

Outreach

SEPTEMBER 23, 2021

Where the former might need to develop new sales methodologies and content, the latter may need education, onboarding, and change management techniques. A successful sales transformation ensures your team is using up-to-date sales techniques and materials across the board, which helps sellers to be more effective with the modern buyer.

GTM 98

GTM Pipeline Technique Sales 98

Partners in Excellence

DECEMBER 12, 2024

The secrets to cold emails, how to build your LI network, how to post content that gets 1000s of likes, high impact telephone calls, ChatGPT prompts that do 90% of your job, qualifying questions, objection handling, closing, GTM strategies. All from experts who have earned millions using the same techniques.

Objection handling 117

Objection handling GTM High impact Technique 117

SaaStr

JUNE 27, 2024

How GTM Changes As You Scale If you’re a technical founder or very involved with the product, it’s easy to underestimate how incredibly complex and detailed the workings of a GTM team can be in terms of marketing and sales (how you address the market, what channels you use, how you incentivize the sales team, what they do). Not always.

GTM 103

GTM Launch Finance Start-ups 103

Highspot

MAY 15, 2025

Consistent partner sales techniques: Clear guidelines and messaging prevent partners from going rogue or overlapping with your prospecting efforts. For example, Apple and Nike partnered to create the Nike+ Apple Watch, blending fitness tracking with smart tech to reach health-conscious consumers.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side?

GTM 121

GTM SQL X-functional Engineering 121

Partners in Excellence

MAY 23, 2024

And just like consumer products, mass marketing techniques were used to make customers aware of products. Since lean/agile techniques were so successful in the product development, they were extended to the GTM strategies. ” Many are considering “new GTM innovations.”

Assembly Line 77

Assembly Line GTM Minimum Viable Product Non-Profits 77

SaaStr

DECEMBER 22, 2023

But there’s a single metric that can reflect market demand, product market fit, how well a GTM engine is executing, and the quality of the product- and that is the CAC (customer acquisition cost) payback period. Of course, these techniques are scalable but aren’t a substitute for getting out and meeting customers in person.

Product 120

Product Transportation GTM Cold Call 120

Martech

APRIL 19, 2023

DI helps guide decision-makers with actionable insights using optimization, simulation, and decision-analysis techniques. Designs of the framework of these decisions were standard for GTM; however, implementation required building an enterprise platform, training, and data support.

Strategize 122

Strategize Healthcare GTM Strategic planning 122

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

ConversionXL

JANUARY 18, 2022

Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.

Product 110

Product GTM Construction Launch 110

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

ConversionXL

JULY 11, 2016

Three techniques to write better copy: Surveys – learn customers’ challenges and questions via surveys. Check out the GTM Container of TNW. Mercer presented the best ways to use GTM like a top marketer: Use built-in tags as often as possible. Symptoms – which symptoms does your product solve?

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

Sales Hacker

JUNE 23, 2021

This is because HubSpot covers all parts of a GTM revenue org in their blog. They write about negotiation techniques, sales email tips, and how to build rapport with customers. HubSpot Sales. Focus areas: We know you’re no stranger to HubSpot – they’re always on page one of Google for all types of sales advice. Topics: Prospecting.

Cold Call 103

Cold Call Negotiate Objectives and Key Results Sales 103

Heinz Marketing

MARCH 15, 2019

Although industry and annual revenue are still the most commonly used criteria in building target account lists, 2018 showed there is an opportunity for companies to utilize more advanced techniques moving forward, like predictive and intent signals and engagement data. Remained the Same. This significant 52.6%

GTM 72

GTM Technique Lead generation Pipeline 72

Search Engine Land

SEPTEMBER 7, 2023

Go to your account’s GTM container and select Add new tag after you enter. If your Measurement ID is already loaded into GTM, you can select it. Google describes Explorations as “a collection of advanced techniques that go beyond standard reports to help you uncover deeper insights about your customers' behavior.”

GTM 136

GTM Campaign Follow-up Start-ups 136

Highspot

MAY 3, 2024

Let’s take a closer look at why you need revenue enablement: Focus on Business Outcomes : Drive C-Suite business objectives including revenue growth, customer satisfaction, and retention rather than just improving new business sales techniques.

Cross-sell 93

Cross-sell Technology Technology GTM 93

ConversionXL

MARCH 24, 2016

To dig deeper and uncover hidden correlations, there are some great tools and old techniques you can use… Tools and Techniques for Finding Correlations. There are some solid statistical techniques for finding correlative metrics. The ways outlined above are pretty simple ways of finding striking and obvious correlations.

Conversion 77

Conversion A/B testing X-functional Technique 77

Sales Hacker

OCTOBER 30, 2018

She founded the Levitin Group in 1997 to share her proven techniques in two distinct ways: keynote speaking and helping businesses scale their training programs. She is an experienced and strategic GTM leader who loves driving revenue growth.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

SalesLoft

JANUARY 16, 2024

In Qualified’s latest video series GTM AI , host Sarah McConnell sits down with leaders from the most cutting-edge SaaS companies to learn how their AI-fueled products can modernize your GTM motion. Having insight into a prospect’s job seniority helps to think about messaging and align it with the most relevant audience.

Process 52

Process GTM Objectives and Key Results Objection handling 52

Sales Hacker

NOVEMBER 15, 2017

Lead Nurturing refers to the process of engaging and building long-term relationships with prospective customers through different marketing techniques that develop their preference for your product and services. Lead Generation is a set of activities aimed at generating interest around a product or service through methods such as 1.

B2B 105

B2B E-commerce Cold Call Sales 105

Sales Hacker

DECEMBER 8, 2020

And as you are trying to enable leaders that you bring in to bring in the right talent, you do have to give them tools and techniques. So this isn’t my proprietary idea, but I’ve certainly bought into it, believed in it and evolved it.

Sales 114

Sales E-commerce Angle Technology 114

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. But funny enough, we did the same techniques. I don’t know.

GTM 113

GTM Sell Customers Cold Call 113

Veloxy

FEBRUARY 15, 2024

Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips. Its focus on modern techniques and tips for business growth demonstrates the variety of content available in the world of sales podcasts. Make it Happen Mondays, hosted by John Barrows, is another podcast worth noting.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? This week, however, is full of hot takes.

GTM 92

GTM Cold Call UX Price 92

Sales Hacker

OCTOBER 7, 2021

sales techniques within business. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Be agile, be open to new ideas, perspectives and techniques. Jenny is a revenue leader and GTM strategist. Experienced and strategic GTM leader that loves driving revenue growth.”

Sales 136

Sales Up-sell Start-ups Cross-sell 136