Heinz Marketing
FEBRUARY 17, 2023
By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally. in 2022.
Heinz Marketing
MARCH 28, 2024
What I hadn’t realized is that there seems to be a shift in the marketing automation tech space where many more niche and specialized solutions are viable options for companies to consider. Are these niche solutions on the rise and contributing to the obsolescence of the MAP behemoths of days past?
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SaaStr
FEBRUARY 16, 2023
Where you can build a 10x feature, and then a 10x solution, that solves a niche problem that customers will pay for. But the thing is: As Bigger SaaS companies cross $100m in ARR, and then $1B in ARR, they stop focusing on smaller niches. Find one segment of the market to win in. Most SaaS markets are crowded today.
Search Engine Land
JULY 24, 2023
If brand interest can be linked to Trust, then brand interest in a specific niche is a quantitative expression of Authority in that niche. In the Netherlands, health insurance is mandatory, and you can only switch healthcare providers around November and December. This has a clear impact on the search results.
SaaStr
MARCH 18, 2021
Where you can build a 10x feature, and then a 10x solution, that solves a niche problem that customers will pay for. But the thing is: As Bigger SaaS companies cross $100m in ARR, and then $1B in ARR, they stop focusing on smaller niches. Find a segment of the market to win in. Most SaaS markets are crowded today.
ClickFunnels
NOVEMBER 9, 2021
Another company already generates tons of traffic and leads for a specific industry or niche and, for a fee, you just plug your own business right into their exhaust pipe. But you’ll probably want to find a lead-gen business in your specific niche — that’ll make your efforts far more cost-efficient. Healthcare & Medical: $285.82
Search Engine Land
MARCH 29, 2023
Since Reddit ranks organically, this increases your chances of showing up at the right time, especially when prospects are actively researching – particularly important for niche searches or verticals. You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences. new, hot, rising, and top).
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