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How Walmart, BMW and Heinz use AI partnerships to grow their business

Martech

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape. This is estimated to cost healthcare systems $100 to $300 billion annually.

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Proactive Customer Service: You Read My Mind, and Earned My Trust

Salesforce

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! What you’ll learn: What is proactive customer service?

Trust 105
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Why Purpose-Built Agents are the Future of AI at Work

Salesforce

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. In healthcare, an agent could help patients identify the right doctor based on their symptoms, needs and location.

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How Healthcare Marketers Can Prove Their Business Impact

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Marketing teams in the healthcare industry face a unique set of challenges. The industry is heavily regulated, making it difficult to market products and services in traditional formats that other industries follow.

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Integration isn’t a martech problem, it’s an organizational one

Martech

” That transforms integration from a technical exercise to a strategic imperative. A financial services client spent big on integration technology but allocated zero dollars to help their teams work differently with the newly connected information. Instead of asking “How do we connect these systems?”

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Defying the cuts: Overcoming Google Ads budget constraints by Adthena

Search Engine Land

Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar. Internal priorities: Companies may reallocate marketing funds to other channels or departments based on performance and strategic goals.

Retail 74
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Stop and Take a Look Around….Now

Sales Pop!

Because strategizing about market changes will not only benefit your future planning but could actually create competitive advantage to help close deals right now. Service Structure and Deployment. If you play in Financial Services, what’s the impact of runaway inflation and interest rates? What about Healthcare and Big Pharma?