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Google Merchant Center: Using product data to boost your retail efforts

Search Engine Land

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. We’ll cover how to pull Merchant Center data into BigQuery for powerful analysis and use the Shopping Content API to automate feed updates.

Retail 91
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How to link GA4 with Google Search Console

Search Engine Land

To view valuable organic search insights in GA4, you need to manually connect your Search Console property and publish reports. Learn how to link your GA4 and GSC accounts so you can analyze your site’s organic search performance alongside other key metrics. Country This helps you find out where the traffic comes from.

CTR 105
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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 4

Heinz Marketing

By accurately attributing conversions and sales to the appropriate touchpoints, companies can optimize their marketing strategies, allocate budgets more efficiently, and ultimately drive better business outcomes. This influx can overwhelm traditional data processing systems, leading to slow performance and increased costs.

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Lifting the lid on Google’s black box to find growth by Adthena

Search Engine Land

At the same time, we witnessed an upsurge in Performance Max adoption, GA4 updates, the launch of Transparency Center, and the rise of Generative AI. Although Performance Max offers significant benefits, challenges still exist due to limited visibility and tracking. Adopt multi-platform advertising.

Growth 106
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How to optimize your free product listings in Google Shopping

Search Engine Land

All retailers with a Merchant Center account are eligible for free listings regardless of their participation in Google Ads. Google may source this information from your Merchant Center data feed or, if it is not present, from your website via structured data markup. YouTube mobile or desktop. Simply opt in when creating an account.

Product 94
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The Sales Manager’s Guide to Sales AI

Veloxy

Sales is near the the top of that list. The question now becomes, how does Sales Artificial Intelligence fit into all this? Does it really play a vital role in sales? Well, there are numerous ways that AI for sales can benefit a sales team. Well, there are numerous ways that AI for sales can benefit a sales team.

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Harness the Power of Conversation Intelligence for Unprecedented Sales Success

Highspot

Managers juggle many duties, from taking care of current business to training new sales reps. At the same time, account executives must keep up with new product features and customer needs, manage their deals, and meet their sales goals. Conversation intelligence is like having a smart coach for your sales reps.