Partners in Excellence

NOVEMBER 6, 2024

We find tools/technologies to do the things we don’t want to do. We find someone who does, we find a technology that will take it off our plates and do that work for us. How would I know how adversely they would impact the things I revel in doing, the things I love spending time on?

Leadership building 127

Leadership building Technology Technology High impact 127

Partners in Excellence

JANUARY 24, 2025

Our technologies, now further amplified by AI give us enormous amounts of information that we can track. I track myself and each person on my team on three fundamental metrics: YTD performance against goal, number of high impact conversations each week (each person has a quota, mine is 6.

High impact 108

High impact Pipeline Inside sales Quota 108

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it. Product-led SEO.

GTM 111

GTM Cold Call Strategic partnership Follow-up 111

Partners in Excellence

NOVEMBER 5, 2024

That doesn’t mean our solutions aren’t important or that we should give up, we have to focus on the people the solution impacts the most, getting their support to invest in those solutions. For example, if we are selling software technologies, while IT may be key, it represents a net incremental expense to them.

Represent 124

Represent Up-sell High impact Gaming 124

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Partners in Excellence

JANUARY 22, 2025

What we discovered was our customers needed to have deep problem solving expertise, and deep knowledge of a few key elements of their processing technologies. We need to conduct high impact collaborative conversations with our customers, helping them learn, grow, change. Without that, they struggled with making a choice.

Manufacturing 123

Manufacturing Engineering Technology Technology 123

Highspot

OCTOBER 29, 2024

In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. It’s because teams who invest in sales coaching and development technology significantly outperform their peers, seeing a 57% higher success rate.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Martech

OCTOBER 11, 2024

Instead, you’re layering AI onto edge technology to create hyper-personalized experiences. By using what you already have, focusing on high-impact use cases and working collaboratively with IT, you can start realizing the benefits of edge computing without the need for a major overhaul.

Objectives and Key Results 73

Objectives and Key Results Retail Healthcare User Experience 73

Partners in Excellence

JUNE 19, 2025

I anonymized the customers–they represented managers/execs in small to large companies, manufacturers, professional services, technology. After a total of 8 calls, their ability to have high impact conversations had skyrocketed–primarily just through learning from the previous calls.

Customers 77

Customers Manufacturing Up-sell Conversion 77

Heinz Marketing

APRIL 30, 2025

Effective AI adoption is a partnership between technology and human insight. AI is Only for Large Enterprises : The democratization of AI technologies has made them accessible to businesses of all sizes.

Strategize 67

Strategize Sales Technology Technology 67

Martech

JANUARY 14, 2025

The ability to generate data-driven, custom reports ensures your team stays focused on high-impact actions to improve campaign outcomes. With these insights, you can identify what drives conversions and refine your marketing strategies.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

RingDNA

MARCH 18, 2025

By leveraging this sophisticated technology, you can monitor, analyze, and optimize all of your conversations with buyers to ensure that each engagement yields maximum results. Craft a High-Impact Follow-Up Email Developing and sending timely meeting email recaps is critical to building trust and moving the deal forward.

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Highspot

MAY 15, 2025

Check out The Ultimate Guide to Sales Training for a deeper dive into building a high-impact training program. Leverage technology to streamline enablement A partner portal is just one option. According to Gartner, 49% of sellers report being overwhelmed by the technologies needed to do their work. And simplicity matters.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Highspot

APRIL 1, 2025

Choose the Best AI Role-Playing Tool Look for technology that adapts to real-time user responses, delivers targeted feedback, and offers performance analytics. Doing this ensures your AI role-play program supports your team’s broader sales training strategy. Help them build confidence in handling objections.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Highspot

MAY 26, 2025

These categories are used across industries where educational technology and digital learning continue to evolvespanning enterprise training, higher education institutions, and online learning environments like massive open online courses (MOOCs). Analysis starts by identifying high-impact skills.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Highspot

JULY 3, 2025

TIP: To drive more consistent, high-impact engagements with buyers, surface your Digital Room Templates prominently in Highspot to drive adoption with reps. To meet the demands of modern buyers and drive deeper engagement, 39% of organizations are investing in technology to help personalize buyer experiences in the next year.

GTM 52

GTM High impact Trust Meeting 52

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Martech

NOVEMBER 1, 2024

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals?

Objectives and Key Results 122

Objectives and Key Results Click Through Rate High impact Drivers/motivators 122

Partners in Excellence

DECEMBER 10, 2024

Too often, as I look at my feeds, or as I discuss many well intended enablement/training programs, or as I look at the technologies available to “help” our sellers, I’m reminded of the old Three Stooges scene where Curly is struggling, saying, “I’m trying to think but nothing happens!”

Objectives and Key Results 117

Objectives and Key Results Objection handling High impact Conversion 117

Martech

JANUARY 15, 2025

Today, technologies like AI and app-to-app deep linking are enabling marketers to enhance shopper experiences and deliver more comprehensive metrics that drive campaigns seamlessly from post creation to purchase. In the past, the industry has been fixed mostly on awareness and top-of-the funnel measurements like engagement and likes.

Niche 117

Niche B2B Service Retail 117

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. This lets your team focus on high-impact, personal engagements.

Go To Market 104

Go To Market Negotiate High impact Territory 104

SaaStr

JULY 15, 2025

The Immediate Wins: High-Impact, Ready-to-Deploy AI Outbound SDRs: 90-100% Replaceable (With Serious Caveats) The Reality : You can replace virtually every outbound SDR on your team with AI today. The technology is there, the results are proven, and the ROI is undeniable. This should be your first AI implementation.

B2B 93

B2B A/B testing Engineering CRM 93

Martech

JUNE 10, 2025

How it helps you Video is a high-impact format, but it’s often resource-heavy. The platform also includes new performance reports and a user-friendly clip management interface for trimming long-form videos into shorter, shareable pieces. This update helps you move faster without sacrificing quality.

CRM 56

CRM UX Contact Finance 56

Highspot

JULY 9, 2025

The issue manufacturing sales teams face, though, is a big one: Outdated systems and technology and data silos deter effective sales rep preparation, which slows everything associated with their GTM efforts down. Fortunately, innovation in AI is helping to reduce the chaos and boost their sales efficiency.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Martech

OCTOBER 29, 2024

Start with low-risk, high-impact pilots to demonstrate AI’s value and build momentum. Focus on use cases that directly impact revenue, customer experience or efficiency. To do so, organizations must consider integrating new technologies and help their organizations navigate a complex change curve.

Drivers/motivators 120

Drivers/motivators Strategize High impact Pitch 120

SaaStr

OCTOBER 11, 2024

” Key Takeaways Focus on high-impact, high-ROI solutions where there is a clear “why now.” Help the world learn to adopt this breakthrough technology. You want to be a business that can solve problems that couldn’t be solved before. Build for defensibility. Otherwise, it will be a race to commoditization.

Healthcare 67

Healthcare Manufacturing Legal Negotiate 67

Sales Hacker

JULY 1, 2025

Sophie Buonassisi: And with that mindset around product, how did you end up validating high impact programs before investing real resources into it? You know, we had actually been practitioners in it before and I had built in the space and my co-founder Connor, Had well understood the technology that would actually power all of it.

GTM 78

GTM Growth Sell X-functional 78

Salesforce

JANUARY 17, 2025

This will allow our team members to focus on innovation and creating meaningful, high-impact interactions. SharkNinja, a global product design and technology company, sees Agentforces potential for handling its routine shopper inquiries.

Growth 52

Growth High impact Repeat business Promote 52

Martech

NOVEMBER 12, 2024

In many cases, the focus remains on technology acquisition rather than equipping the workforce to use that technology effectively. CMOs operate in a world where marketing channels, customer expectations and technological capabilities change rapidly. Keeping pace requires more than the right tools.

Technology 126

Technology Technology Strategize Negotiate 126

Martech

OCTOBER 17, 2024

Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth. It assists loyalty program development with real-time on-demand video chat between the avatar and Antavo’s clients.

A/B testing 73

A/B testing Launch High impact Campaign 73

Hubspot

APRIL 1, 2025

Although theyre a relatively new technology, AI agents are already changing how companies troubleshoot issues, simplify processes, and increase employee productivity. Despite their misleading name, AI agents were designed to assist, enhance, and optimize the operations and workflows of various businesses, especially enterprise-level ones.

CRM 36

CRM Follow-up Clients High impact 36

Martech

FEBRUARY 14, 2025

Start with one high-impact workflow like reducing churn in your most valuable segment. Marketing technology succeeds or fails at the intersection of departments. Technology that enables growth instead of creating complexity. Your loyalty program should adapt rewards based on customer behavior. Prove it works.

Finance 115

Finance SQL Campaign GTM 115

SaaStr

FEBRUARY 10, 2025

Despite initial success reaching $2 million in annual recurring revenue (ARR), the company faced several significant challenges: The sales technology market was highly competitive, with numerous established players vying for market share. found itself at a critical juncture.

Growth 63

Growth Product A/B testing Strategize 63

Martech

MAY 5, 2025

That means defining KPIs, customer journey impact, and personalization goals before determining the messaging or marketing campaign to get you there. Positionless Marketers ensure technology serves the vision, rather than the other way around. 7: Sharpen the saw Technology is evolving fast Positionless Marketers evolve faster.

Assembly Line 103

Assembly Line Campaign Negotiate Strategize 103

Salesforce

MAY 14, 2025

Both channels offer high-impact entry points for activating intelligent, agentic conversations that feel helpful, inviting, and perform better than traditional journeys. You need technology that ensures youre there for both. Lets take a look at three ways to get started.

Customers 59

Customers High impact Trust Finance 59

Partners in Excellence

MARCH 3, 2025

We leverage technologies, including AI/LLMs to offload the mundane and make us more efficient. We’ve made huge investments in training, tools, technologies, methods, processes–we don’t want to abandon them because of those investments. They focus on meaningful high impact work.

High impact 77

High impact Technology Technology Growth 77

Martech

APRIL 25, 2025

Dig deeper: 3 high-impact tactics to drive email engagement 2. Remember, “relevant” means timely and, most importantly, helpful to the person receiving the email not helpful to you, the company sending it. What’s relevant right now and to whom? The best emails have a sense of urgency about them.

Promote 111

Promote High impact Start-ups Meeting 111