Consultative sales 4 basic principles and just why the consultative selling process works
PandaDoc
MAY 28, 2024
Modern consumers spend more time doing their own research and less time listening to sales pitches. Consultative selling offers a less pushy, customer-centric approach to the buyer’s journey. Consultative selling requires empathy, active listening, and problem-solving. Consultative selling pitches education and authenticity.
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