Search Engine Land

MARCH 12, 2024

This article covers: How Gemini functions in Google Ads. How to make the most of these for your campaigns. How to build Google Ads campaigns with Gemini for Search To use Gemini for Search, follow the standard process of building a new campaign. My takeaways after testing it. Capabilities unique to Performance Max.

Campaign 122

Campaign Conversion Clients Technology 122

SaaStr

APRIL 25, 2024

A few high-level things to think about. You don’t think anyone could have done any better, or will do any better. So … how do you protect yourself? How often do they replace CEOs? It’s not necessarily truly a negative if they replace many CEOs, just understand what you are getting yourself in for. That’s fair.

Finance 100

Finance Legal Up-sell Trust 100

Partners in Excellence

MARCH 14, 2024

How do we survive (though some real leaders are asking themselves how we thrive.) Many of my clients are asking for help in figuring out how to move forward. At that time, my clients were asking me the same questions, I wrote a paper to help them think about the issues and how to manage through and thrive.

Objectives and Key Results 116

Objectives and Key Results Clients Drivers/motivators Start-ups 116

Martech

APRIL 17, 2024

Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. We talked to Sharon Mostyn, CEO of Mostyn Marketing Group, to find out the current state of all things GA4-related. Great, but that doesn’t match how reporting works. A: There are some good things.

Healthcare 104

Healthcare GTM Clients Price 104

Partners in Excellence

JANUARY 19, 2024

We get texts, we have to deal with it immediately (somehow texts seem to drive immediate response where emails might wait a bit… ) We may get a text about an ad hoc meeting that’s happening, we divert our attention to it. But we then reflect and discuss how busy we were. We look at how much we accomplished.

Clients 110

Clients Meeting Conversion Customers 110

SaaStr

MARCH 27, 2024

Dear SaaStr: How Can an Early Stage SaaS Startup Get its First 1-3 Pilot Fortune 500 Paying Customers? Even though it can seem like it, until you’ve done it yourself. So much better, just this one thing, that it’s worth it for a BigCo to take a risk on using you, not Salesforce-Oracle-Microso ft-Box-SAP-whatever.

Tradeshows 89

Tradeshows Customers Pitch Start-ups 89

SaaStr

APRIL 8, 2024

So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. It’s not always ideal, but I get it. No done right (which is hard), it works. How does it magically get you new users and leads? And how are you going to get anyone to really listen, anyhow?

Pipeline 109

Pipeline Growth Campaign Prospecting 109

Adaptive Business Services

MAY 8, 2024

What you see now is as good as it will get:) All things being back to normal, let’s get started. Get started by reading this article and watching this video. If not for Google, I could have tested it:( How about we talk about some things that you can do to prepare. They don’t get my name right.

CRM 71

CRM Contact Consult Service 71

Partners in Excellence

APRIL 9, 2024

We tend to make things more complex or more difficult than they need be. We get into vicious cycles of overwhelm and have the tendency to solve this by doing more. “How big is your tech stack” seems to have become a statement more ego driven then results driven. Workloads seem to sky rocket as do demands on our time.

CRM 121

CRM Technology Technology Pipeline 121

Search Engine Land

MAY 3, 2024

How to optimize local pages to win more local traffic All of your service area pages should target your most important keyword patterns, along with any long-tail supporting keywords you want to rank for in those areas (i.e., “[service] in [city]”). How does one combat that? Bonus if you can get video testimonials – those are gold!

Service 100

Service Trust Clients Cross-sell 100

Partners in Excellence

APRIL 18, 2024

There seemed to be virtual shrugging, “That’s just the way things are…” In any organization I’ve been involved with, this data would be the equivalent of a 12 alarm fire. One gets the sense it’s par for the course in today’s sales world. Why would marketing or sales do anything other than this?

SQL 112

SQL Quota Presentation Prospecting 112

SaaStr

MARCH 19, 2024

Only 2 things matters for VC until it’s late stage, and maybe even then: Getting the best founders to pick you; and Picking from the best founders that do pick you. But deal flow alone doesn’t get founders to pick you. If that’s so … how does a “great” fund help? Four ways: Brand.

Start-ups 105

Start-ups Closing Service 105

Search Engine Land

APRIL 26, 2024

Assess the impact on your site The first step is determining how the latest update has affected your site. This isn’t always clear-cut, and it’s important to carry out in-depth analysis and review things critically. So, while this is a great place to start to get a feel for what’s been going on, it’s important to go further.

X-functional 119

X-functional User Experience UX Follow-up 119

Search Engine Land

APRIL 5, 2024

However, after reading this, you will have a much better idea of how to deliver great SEO audits, regardless of whether you are working in-house, in an agency or as a consultant. An SEO audit helps you get up to speed and acts as a diagnosis Working with a new client or landing a new in-house role means you are completely new to a domain.

Hospitality 95

Hospitality Consult Clients Construction 95

Partners in Excellence

FEBRUARY 14, 2024

She wanted to get some new apps, but was struggling to get them on her phone. I found the apps in the App store, clicked on “Get” and nothing happened. With that as an analogy, I see the same thing with sellers (and too many leaders). world, but things have changed. We get work done differently.

Technology 94

Technology Technology Up-sell Meeting 94

Partners in Excellence

APRIL 1, 2024

You get far more “value” from us. ” They have to figure things out and find some way of justifying the outlay to management. If we are selling them a piece of capital equipment, there are things like site prep, installation, maintenance, power and so forth.

Price 114

Price X-functional Presentation Represent 114

Search Engine Land

SEPTEMBER 1, 2023

Technically speaking, results are possible within days if you get content live and indexed quickly. But ironically, that’s often the part that gets stalled. Things just simply don’t go live – sometimes for months or even years. To make things even trickier, the biggest roadblock of all is development time.

CTR 128

CTR X-functional Profit margin Contract 128

Search Engine Land

JANUARY 26, 2024

Let’s tackle best practices for onboarding new clients and offboarding those who leave that will improve the client experience, get to work quickly, and enable future referrals. There are two things we think about when learning a new business: The language : What acronyms do they use? The metrics : How do they make money?

Clients 91

Clients Referrals Trust Pitch 91

Martech

MARCH 27, 2024

But there’s one thing in the way: our data. Here’s how to do it. There’s a difference between nice-to-have and need-to-have, and the first step here is determining what’s need-to-have data and getting that right. Lock up your system Once that’s done, nail down which fields and screens are essential.

Territory 115

Territory CRM Manufacturing Pipeline 115

Search Engine Land

MAY 9, 2024

But often it leads to more things, and then you want to explore more. ” Google Search getting worse. Pichai was also asked about search getting worse and “more SEO spam.” ” He was later asked how concerned he was about AI-generated content ruining Search. We just want to know.

Trust 98

Trust Presentation Meeting Product 98

Partners in Excellence

MARCH 2, 2024

Several years ago, he published a fascinating book about his learning as a leader, Done Right, How Tomorrow’s Top Leaders Get Things Done. Done right is a gift to the other person. The something is the thing they hope for. In business to business selling, your customer gets paid to buy things.

Sell 73

Sell Up-sell Promote Meeting 73

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. Work gets passed from silo to silo, with each silo having its priorities, introducing additional delays into the process. But when this happens, something gets lost.

Campaign 89

Campaign Niche Service Product 89

SaaStr

MARCH 30, 2024

It’s one thing to invest in an area where only 5% of your business is today. Hiring a VP you don’t really believe in, to get the hire done after X months … never works. If you don’t model it properly (and often for the first time) — your burn can creep up on you, no matter how carefully you think you are managing expenses.

Start-ups 113

Start-ups Growth Closing Customers 113

Martech

JANUARY 18, 2024

Sometimes I use AI so much that it says, “I’m done talking about this topic.” My point is that there are a lot of people who don’t have respect for the skills of marketing, the way marketing is created — just get me leads, just get me customers. If you go into AI without very specific prompts, you are going to get garbage.

Represent 105

Represent Consult Clients Service 105

SaaStr

APRIL 19, 2024

How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there. That’s where you have to be.

Engineering 104

Engineering Price Cross-sell Niche 104

Partners in Excellence

MAY 1, 2024

We seem to measure our worth by how we fill our calendars and that pleasant feeling of exhaustion at 10PM when we have finished a busy day. We can’t resist the skipping between multiple windows or apps on our computers, though the research shows how adversely it impacts our productivity. As I jumped in, I saw the CEO.

Meeting 108

Meeting Quota Technology Technology 108

Search Engine Land

MARCH 8, 2024

Here is a screenshot of one of the many we saw posted across the web: Some are also reporting getting manual actions for “misleading content.” It is important to note that manual actions are done by humans at Google. How to fix your site after a manual action. ” Examples. Manual actions vs algorithmic updates.

Technique 134

Technique Engineering Process 134

SaaStr

MAY 8, 2024

For folks on social who complain about how hard the market is, most of them aren’t hireable. How Does That Impact Sales and Marketing? How do you budget this? The number one thing to focus on here is your bottom line. You have a mini brand as you get to a few million in revenue. Yes, there will be some tradeoffs.

Quota 88

Quota GTM Price Finance 88

Partners in Excellence

SEPTEMBER 12, 2023

We see similar things with many of the largest, “most successful” organizations, the high performers of Wall Street, NASDAQ, and other global markets Suddenly, these “successful” organizations start to falter. How can very successful individuals and organizations fail in such surprising ways?

Service 115

Service Start-ups Up-sell Customers 115

SaaStr

APRIL 3, 2024

Before diving into all things AI, Jason asked Jennifer, “How do you keep going long in this industry when so many CEOs have left?” How to Buck Up and Go Long in SaaS? How do you go long in SaaS? As a CEO, you constantly ask people to do things they might think are unreasonable or impossible, and then they achieve it.

Healthcare 99

Healthcare Trust Drivers/motivators Start-ups 99

Search Engine Land

MAY 3, 2024

There seems to be this new “thing” emerging online. Don’t get me wrong – burnout is real. No one wants to see anyone get to that stage. When I say anything, the response I get is concern from people. It’s not just about being busy; it’s a deeper change in how they cope with everyday work pressures.

Contract 94

Contract Start-ups Drivers/motivators Meeting 94

Partners in Excellence

MARCH 11, 2024

Don’t get me wrong, these tools are very powerful and helpful. And 100% of the time, I get answers that are, at best, mediocre. We know how they work and shouldn’t have an expectation of much more–at least used in these ways. Our playbooks and tools are already focused on helping us understand these things.

Healthcare 112

Healthcare Drivers/motivators Engineering Presentation 112

Partners in Excellence

OCTOBER 25, 2023

One thing that struck me, is that rather than giving a status report on the account, their people had identified opportunities to grow the relationship. If for instance, someone commits to something by the end of the week, at the end of the week, I’ll send a note, “How did it go? On some things, I ask for help.

Follow-up 111

Follow-up Pitch Meeting Pipeline 111

Martech

DECEMBER 13, 2023

When I got to college, I was thinking about going into chemical engineering, but I ended up getting a bachelor’s degree in geology. I didn’t know how to write. I didn’t know how to spell. I didn’t know how to type. I’ve done production, editorial, marketing, IT. I know how things work.

A/B testing 94

A/B testing B2C Consult B2B 94

SaaStr

MARCH 5, 2024

Dear SaaStr: What’s the #1 Most Important Thing in Pricing A New SaaS Product? I think the #1 thing to think about is context. It’s not just how big a problem you are solving — although that’s a very large part of it. Once you figure out how to really sell. It’s not just value. At least annually.

Price 85

Price Product Up-sell Sell 85

Search Engine Land

MARCH 4, 2024

The SEO Periodic Table is designed to help break down the various elements of SEO that matter now in a way that we hope is easy to understand, whether you are new to SEO or just need a visual to help explain to clients or stakeholders how multiple pieces contribute to the whole of SEO. SEO is hard work and takes time. Explore it here.

Engineering 121

Engineering Niche Contact Clients 121

Partners in Excellence

MARCH 1, 2024

They have gone through the work of defining the problem, defining what they want to achieve, getting funding, identifying the risks, looking for solutions… And then they talk to us. The majority of them never get to engaging us because for various reasons they have given up, or have gotten diverted.

Manufacturing 77

Manufacturing GTM Represent CRM 77