Martech

FEBRUARY 26, 2024

See more about how marketers are using MarTechBot here. After that, how you can improve prompts to get even better answers from me. Competitive Landscape: Assess the competitive landscape to determine if there are strong competitors offering similar products or services at a lower price or with better features.

Price 95

Price Strategic planning Referrals Sales 95

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, and how do you do it? What is a content gap analysis? What are the best tools for content gap analysis?

Follow-up 124

Follow-up Meeting Service Process 124

Martech

JANUARY 12, 2024

Is 2024 about doing more of the same? If true for you, doing more of the same will not produce better outcomes. If true for you, doing more of the same will not produce better outcomes. But this approach, while valuable, focuses more on the “how” of things rather than the “what” and “why.”

B2B 127

B2B Construction Strategize Growth 127

Martech

APRIL 30, 2024

Here is why and how to do it. Failing to maintain an optimized stack can lead companies to lose competitive edge due to outdated technologies, inefficient processes and strategies that do not align with market demands or customer expectations. What is martech optimization? Why is martech optimization important?

Strategic planning 93

Strategic planning Technology Technology Strategize 93

Heinz Marketing

OCTOBER 20, 2022

Additionally, businesses should evaluate what their competitors are doing in order to understand how they stack up. This can be done through completing a competitive content analysis. Why Conduct a Competitive Content Analysis. How to Conduct a Competitive Content Analysis.

Consult 120

Consult B2B Follow-up Prospecting 120

Search Engine Land

DECEMBER 6, 2023

Adaptive navigation AI can improve the website’s navigation when used to analyze how customers browse and search. Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic.

Niche 132

Niche User Experience CTR Click Through Rate 132

Search Engine Land

AUGUST 15, 2023

So how do you go beyond a boilerplate SEO approach to get competitive? So how do you go beyond a boilerplate SEO approach to get competitive? It comes down to competitive, keyword and audience analysis. Competitive keywords: Where to start? Competitive keywords: Where to start?

CRM 96

CRM Angle Niche Clients 96

Search Engine Land

OCTOBER 26, 2023

This got me thinking about how essential links really are today. Data analysis and key findings Considering Illyes’s comment, I initially expected we would find a moderate link between backlinks and rankings, but nothing that suggested this was the key to improving rankings. What would the data show?

User Experience 121

User Experience Drivers/motivators Entertainment Sports 121

Martech

APRIL 29, 2024

He said, “The essence of strategy is choosing what not to do.” ” In other words, being strategic isn’t just about what you do; it’s also about what you have the guts to say no to. Porter’s value chain analysis highlights this idea. They’ve got a point. But were they moving the needle?

Strategize 101

Strategize Negotiate Follow-up Growth 101

Search Engine Land

APRIL 4, 2024

Where do you even start? Together, they make up the framework for a methodical analysis that covers all your bases and uncovers all the issues. Dig deeper: Top 5 SEO data pitfalls to avoid for accurate analysis and reporting 2. There’s nothing like spotting a nose-dive in organic traffic to make an SEO’s heart skip a beat.

Referrals 125

Referrals CTR Territory Sports 125

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. How to set them up. How to use the insights. How do you bake the insights into your strategy? Let’s dig into: What they are. What they show you. This gives marketers a tidy look into a few opportunities.

UX 118

UX Represent Niche Clients 118

Search Engine Land

FEBRUARY 16, 2024

How are you positioning your brand/product? Are your prices competitive? Do the photos and copy represent that? However, this has increased with Amazon’s focus on using AI and machine learning for product recommendations, search relevancy, and customer behavior analysis. They want customers to continue buying.

Profit margin 126

Profit margin Promote Campaign Price 126

Partners in Excellence

JANUARY 31, 2024

My friend, Matt Heinz, posted a fascinating article which reminded me of some market analysis I’d forgotten. It’s from Gartner analysis, now about 3-4 years old, but still relevant. This would mean that an additional 8 companies would make a purchase decision, increasing revenues by 50% (across us and the competition)!

Growth 111

Growth Pipeline Represent Closing 111

Search Engine Land

JANUARY 11, 2024

But amassing links solely for quantity won’t do much for your brand. But amassing links solely for quantity won’t do much for your brand. This panel offers a unique window into how Google perceives your brand and, more importantly, how your customers see you. What other sites say about you carries more weight.

Trust 129

Trust Engineering Represent Follow-up 129

The 5% Institute

JANUARY 15, 2023

A sales SWOT Analysis is a powerful tool that can be used to optimize sales strategy and make sure each step of your plan has the best chance for success. Understanding the SWOT Analysis Concept For Sales. The SWOT Analysis is a powerful tool for understanding the overall market landscape and crafting strategic sales plans.

Strategize 132

Strategize Sales Closing Presentation 132

Search Engine Land

DECEMBER 7, 2023

It leverages sitemap data to reveal how often your competitors publish new – or update existing – content pieces. Here’s how. Here’s a sneak peek at the sitemap analysis I will walk you through. It clearly shows how frequently a competitor posts (or updates) content. Identify the boundaries of related subtopics.

Niche 116

Niche Technique Presentation Gaming 116

Partners in Excellence

APRIL 5, 2024

But I wanted to do an interim analysis of the stories. Competitiveness and Achievement : The drive to compete and win is a powerful motivator for many in sales. This includes transforming how clients operate, improving their efficiencies, and contributing to their success in tangible ways.

Sell 114

Sell Cross-sell Drivers/motivators Education 114

Martech

JANUARY 30, 2024

This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2.

Customers 134

Customers Price Contact Campaign 134

Partners in Excellence

APRIL 1, 2024

“Value” is a critical concept in everything we do, but particularly when we are engaging customers, hoping to present a solution they will buy. We present a solution, we define the price, the customer evaluates it against alternatives and it’s budget, then chooses to go forward or to do something else.

Price 110

Price X-functional Presentation Represent 110

Search Engine Land

FEBRUARY 14, 2023

You have to worry about your content strategy , keyword selection , Google ranking signals , backlinks , and competition. When clients ask me if they can rank their site for a particular keyword, I conduct a SERP analysis immediately. Defining SERP analysis So, what is SERP analysis? SEO has a lot of moving parts.

Education 96

Education Angle UX Click Through Rate 96

Search Engine Land

JUNE 26, 2023

Or are most jobs suggested busy work that will do nothing to help improve your results? SWOT analysis is one such classic marketing tool that can guide your SEO efforts and maximize return on your investment. The SWOT is a tool to perform a situational analysis for each key area. W eaknesses. O pportunities. Attack and defend.

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Search Engine Land

SEPTEMBER 14, 2023

Always assume your competition is also using ChatGPT and that it learns from the prompts you provide. Always assume your competition is also using ChatGPT and that it learns from the prompts you provide. Search intent analysis. Audience analysis. But where should you start? We want to be as specific as possible.”

Follow-up 139

Follow-up Start-ups Presentation Process 139

Search Engine Land

JANUARY 18, 2024

This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking the bank. Technical SEO grows in importance A highly competitive search environment means every little bit counts.

Transportation 127

Transportation Sports User Experience Technology 127

Search Engine Land

SEPTEMBER 13, 2023

Competitive advantage In a competitive marketplace like Amazon, positive reviews can give a product a significant advantage. Competitive advantage In a competitive marketplace like Amazon, positive reviews can give a product a significant advantage. The answer is a resounding, “Yes!”

Trust 135

Trust Construction Sales Campaign 135

Search Engine Land

MARCH 20, 2024

Can one person effectively handle writing, data analysis, project management, research, campaign orchestration and various marketing activities, such as social media and email campaigns, alongside visual marketing and website management? I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport.

Sports 92

Sports Assembly Line Campaign Technology 92

Heinz Marketing

APRIL 19, 2023

Failure to do so might result in being left behind. It serves as a roadmap that aligns your marketing efforts with your overall business objectives and helps you make informed decisions to achieve success in a highly competitive market. What do you want to achieve with your marketing efforts? What is Strategic Planning?

Strategic planning 98

Strategic planning Strategize B2B Price 98

Sales Pop!

NOVEMBER 15, 2023

We look at what we do well and not so well to enhance the former and improve the latter. Or do they? And understanding just how they’ve morphed can be the difference between winning or losing in deals against them. But how can you know? Competitive analysis comes in one of two flavors. It’s natural.

Clients 64

Clients Represent Strategize Prospecting 64

Search Engine Land

MAY 19, 2023

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty is a metric that quantifies how competitive a keyword is and, therefore, how challenging it’s likely to be to rank for it. Where do you find it? How is it calculated?

Gambling 129

Gambling Niche CTR Strategize 129

Search Engine Land

MARCH 26, 2024

By understanding how some critical SEO research components translate into ASO planning – and implementing them effectively into your app strategy – you can improve your chances of achieving stronger app store visibility, stronger app visibility on Google and increased downloads. So, let’s start with the basics.

Real Estate 97

Real Estate Pitch A/B testing Angle 97

Search Engine Land

DECEMBER 4, 2023

Teachers figured out how to use large language models to teach complex topics to students. Announcements like this reinforced the question that’s been on digital marketers’ minds for years: what will our roles look like as AI continues to do more of what we used to do manually? Built on OpenAI’s GPT-3.5

Objectives and Key Results 118

Objectives and Key Results Campaign Launch Strategize 118

Search Engine Land

OCTOBER 24, 2023

So, how can you lead an SEO team effectively, helping to grow their skill sets in the right direction? And, critically, how can you keep your team motivated in a world (wide web) of smoke and mirrors? And, critically, how can you keep your team motivated in a world (wide web) of smoke and mirrors? Some may love to write.

Drivers/motivators 106

Drivers/motivators Intrinsic SQL Education 106

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. Competitor Analysis Alerts delivers monthly competitive insights from reputation management and experience analysis directly to stakeholder emails.

Technology 95

Technology Technology Process Customers 95

Martech

MAY 3, 2023

Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use? Other questions to ask: How do you calculate search volumes? Do you support international search? How do you track and report on SERP features? Click here to download!

Objectives and Key Results 102

Objectives and Key Results Engineering User Experience CRM 102

Martech

NOVEMBER 29, 2023

Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this purge. But that’s not how all email marketers think. He has two pieces of advice for email marketers.

Strategize 127

Strategize Presentation Service Process 127

Search Engine Land

AUGUST 29, 2023

This article explores how integrating customer insights into your SEO strategy can help you succeed in the evolving search landscape. Relying solely on keyword analysis often overlooks untapped opportunities and inhibits your business from staying ahead of competitors. Sadly, this approach is common in SEO campaigns.

Customers 98

Customers Niche Finance Strategize 98

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Link analysis and acquisition. Most enterprise SEO platforms provide link analysis (i.e., Keyword research/rank analysis.

Engineering 137

Engineering User Experience Territory Follow-up 137

Partners in Excellence

MARCH 22, 2024

I was raised in a perfect family to do that.” ” How I Ended Up in Sales – And Why it Worked I never wanted to be in sales. I wouldn’t say I liked working in retail, but I liked controlling how much money I could make. I was also very competitive. I loved the competition and loved winning!

Sell 73

Sell Retail Cold Call Commission 73