Search Engine Land

MAY 6, 2024

By analyzing metrics, keywords, competitive landscape and user paths, you can identify opportunities to improve targeting, messaging, budgets and overall campaign performance. Keywords are cornerstone Keywords are the foundation of a paid search account. What does this indicate? A misalignment in who your target audience is.

CTR 82

CTR Objectives and Key Results Click Through Rate Campaign 82

Search Engine Land

FEBRUARY 19, 2024

SEO planning typically looks something like this: Keyword research : Form a list of target keywords. Content plan : Create a content plan to target your main keywords. Strategy development should answer the question of how you create something better (rather than just to create something better).

Strategize 117

Strategize Niche Angle UX 117

Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition. But only when it’s appropriately harnessed.

Objectives and Key Results 140

Objectives and Key Results UX Niche Engineering 140

Search Engine Land

SEPTEMBER 19, 2023

We all love Netflix binge-watching now, but do you remember how you first learned about Netflix? And that represents a similar challenge for any business with a new or disruptive idea: how do you build engagement for something nobody knows exists? And you do have a category, regardless of its keyword volume.

Transportation 140

Transportation Represent Service Drivers/motivators 140

Search Engine Land

NOVEMBER 27, 2023

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. Take the referring URL and plug it into your favorite SEO research tool.

UX 130

UX Strategize Referrals Conversion 130

Search Engine Land

AUGUST 31, 2023

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Product research One particular challenge for PPC practitioners is the struggle of not being a subject matter expert on every product, service, industry, or brand they work on. SUBSCRIBE See terms.

Angle 139

Angle A/B testing Campaign Strategize 139

Search Engine Land

MARCH 26, 2024

But there’s a lot of research and strategy that SEOs can carry from organic search into ASO campaign research. I’m going to do something similar and break down my SEO and ASO synergy tips into two different areas of opportunity: App landing pages : The page on your website dedicated to featuring your app.

Real Estate 102

Real Estate Pitch A/B testing Angle 102

Search Engine Land

FEBRUARY 29, 2024

Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom of search results. SE Ranking examined 100,000 keywords across 20 niches, each with different search intents and volumes. of keywords did not trigger an SGE response.” Why we care. The findings.

Niche 133

Niche Retail Presentation Closing 133

Search Engine Land

MARCH 22, 2024

We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. of keywords in this analysis did not have an AI-generated response. Why we care. About the Analysis.

Product 128

Product 128

Search Engine Land

JANUARY 5, 2024

The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Percentage of keywords with SGE results. of the keywords in this analysis.

Hospitality 143

Hospitality Entertainment Legal Finance 143

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Show you how to use a Python script with an NLP (natural language processing) tool. The result?

Niche 124

Niche Strategize Engineering Represent 124

Search Engine Land

OCTOBER 17, 2023

One of my favorite aspects of SEO is diving into competitive research. Clients always love seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years.

Angle 127

Angle Strategize Strategic planning Territory 127

Search Engine Land

SEPTEMBER 7, 2023

Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? How do you do on-page optimizations in the entity paradigm? What are semantic networks and how do you build them? What is a topical map?

Objectives and Key Results 139

Objectives and Key Results Niche Angle Networking 139

Search Engine Land

SEPTEMBER 18, 2023

Assessing and researching what people want and need is one of the most important SEO tasks. Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords. For example, the query “How do I promote my gigs on Fiverr” has a search volume of 20 in the U.S.

Promote 143

Promote Trust Strategize Niche 143

Search Engine Land

MARCH 20, 2024

So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. If this is what you’ve been doing, stop and schedule some time with the paid social team to address the following: If you can edit and write new copy, your platforms should be aligned on key phrases and approaches.

Campaign 112

Campaign Strategize Follow-up Consult 112

Search Engine Land

DECEMBER 13, 2023

Have you ever seen your traffic decline over time despite your top keywords ranking in Position 1? Google doesn’t know you, but they do know users. Here’s what you can do to revitalize your website’s traffic. Here’s what you can do to revitalize your website’s traffic. So what do we do about it?

CTR 128

CTR Niche B2B Service 128

Search Engine Land

OCTOBER 23, 2023

With the impending “threat” of Google’s Search Generative Experience (or SGE), SEOs are scrambling to do anything that can give them an edge in the SERP. Prompt : “Analyze the on-page optimization of [INSERT WEBPAGE URL] for the keyword [“KEYWORD”] with the goal of increasing the page’s ranking in the SERP for this keyword.”

Niche 140

Niche Engineering Strategize Consult 140

Search Engine Land

JANUARY 11, 2024

While there are undoubtedly many other applications of these technologies for SEO and digital marketing, my aim with this analysis is to: Inspire you to think creatively about available machine learning APIs and how you use them daily. and understanding how these elements form grammatically correct sentences.

Objectives and Key Results 137

Objectives and Key Results Follow-up Start-ups Engineering 137

Search Engine Land

FEBRUARY 2, 2024

We’ll cover crucial areas including: Keyword research. Keyword research Research is crucial for a successful podcast, just like any other project. Use traditional SEO keyword research tools to identify terms your audience searches for and tailor your content to meet their needs and interests.

Growth 119

Growth Entertainment Engineering Follow-up 119

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Synergy Team synergy goes a long way in everything you do, especially when trying to speak to a brand’s intended audience.

Objectives and Key Results 116

Objectives and Key Results Cold Call Cross-sell Engineering 116

Search Engine Land

MAY 6, 2024

Removal of on-site keyword targeting (unintentional retargeting). These elements are crucial as they impact indexability and keyword relevance. The more you can do to retain your original URL structure and minimize the number of 301 redirects you need, the less likely your pages are to drop from Google’s index.

Drivers/motivators 82

Drivers/motivators Meeting Launch Referrals 82

Search Engine Land

MAY 19, 2023

Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.

Gambling 132

Gambling Niche CTR Strategize 132

Search Engine Land

MARCH 7, 2024

Do you understand who your customers are? Do you know what problems you’re solving for your users? You can find out how much they know and what they think about your website and competitors. Sample questions to ask: What research have you already done? What sources do you use to learn more?

Territory 93

Territory UX Start-ups Follow-up 93

Search Engine Land

OCTOBER 25, 2023

How is SEO different for B2B companies? Target keywords have lower search volume, are longer tail, and contain more industry-specific jargon relative to target keywords for business-to-consumer (B2C) companies. What is B2B SEO? B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies.

B2B 118

B2B B2C Non-Profits Education 118

Search Engine Land

FEBRUARY 16, 2024

How are you positioning your brand/product? Do the photos and copy represent that? Do the photos and copy represent that? Targeting the right keywords has always been critical. If you haven’t done keyword research on your product detail pages recently, it’s time to do so. billion in 2023.

Profit margin 127

Profit margin Promote Campaign Price 127

Search Engine Land

DECEMBER 6, 2023

However, in recent years, B2B purchasers have increasingly been exploring solutions and performing research well into the funnel. SEO should focus on targeting broad, informational keywords that align with the general inquiries of your target audience. Dig deeper: B2B keyword research: A comprehensive guide 2.

B2B 113

B2B B2C CRM Engineering 113

Search Engine Land

AUGUST 31, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. What is Keyword Suggestions. Here’s a screenshot Reddit provided: How it works. Why we care. What it looks like.

Launch 107

Launch Campaign Engineering Technology 107

Search Engine Land

AUGUST 15, 2023

Whether you’re on the agency or in-house side of SEO , I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. So how do you go beyond a boilerplate SEO approach to get competitive? It comes down to competitive, keyword and audience analysis.

CRM 98

CRM Angle Niche Clients 98

Search Engine Land

AUGUST 23, 2023

This article will explain the three stages of a website launch and how SEO should play a part in each stage: The strategy phase The build phase The launch phase If your company is launching a new website and you want to advocate for SEO during the process, read on. How does our audience describe what we have to offer?

Electricity 98

Electricity Launch Engineering Follow-up 98

Search Engine Land

MARCH 2, 2023

It’s much worse than what you already do for other tasks. To get the most out of it, you must understand how it works, be willing to refine your prompts (sometimes several times), and QA the platform’s output. All of these things are true when using ChatGPT for keyword research.

Niche 98

Niche Non-Profits Angle Government 98

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Doing so will completely change your approach to how you market products and services across the digital ecosystem, leaving competitors who are not up to speed in the dust. Up to 44.5%

B2B 126

B2B Networking Campaign Technology 126

Search Engine Land

OCTOBER 18, 2023

AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before. There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation.

Real Estate 111

Real Estate Campaign Conversion Pitch 111

Search Engine Land

FEBRUARY 21, 2023

In this article, I’ll take on the topic of keyword research in the ChatGPT era: What’s changed for the better. In this article, I’ll take on the topic of keyword research in the ChatGPT era: What’s changed for the better. AI in search: How does it help? And user interest is keeping up.

Education 99

Education Launch Start-ups Price 99

Search Engine Land

APRIL 5, 2024

Chris Voss masterfully draws from his extensive FBI career, illustrating how to leverage behavioral psychology to navigate negotiations in a manner that is both non-confrontational and effective, often leading to outcomes that meet or closely align with our objectives. It’s also valuable to look outside of the industry.

Drivers/motivators 126

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 126

Search Engine Land

MAY 3, 2024

How to optimize local pages to win more local traffic All of your service area pages should target your most important keyword patterns, along with any long-tail supporting keywords you want to rank for in those areas (i.e., “[service] in [city]”). How does one combat that?

Service 105

Service Trust Clients Cross-sell 105

Search Engine Land

APRIL 28, 2023

When it comes to SEO , there is always something to do. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and create a measurable plan. You need to prioritize SEO keywords and create a measurable plan. How do you get started?

Start-ups 115

Start-ups Conversion Follow-up Up-sell 115

Martech

MARCH 25, 2024

We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. of keywords in this analysis did not have an AI-generated response. Image source: Authoritas Quora doing well in SGE. Just over 50% of keywords had paid search ads. It looked at 2,900 keywords for 251 prominent U.S.

Product 82

Product Process 82