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How to Write a Job Description to Attract the Right Candidate

G2

WE’RE HIRING!

Product 111
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Bulk product optimization: Tips and tools for ecommerce SEO

Search Engine Land

This article covers a step-by-step bulk product optimization process for SEO , highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization. For my in-house position, I do this based on the product launch schedule.

Product 97
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Google confirms it is testing ad copy variation in live ads

Search Engine Land

Google has quietly started testing placing headlines within the ad copy description text in live ads. Changing the rules without informing advertisers can make it harder for them to do their jobs and know what needs to be prioritized. Why we care. What Google is saying. ” Just a small test? ” Calls for more transparency.

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SEO product manager vs. SEO manager: What’s the difference?

Search Engine Land

This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. Comparing job descriptions Let’s look at these two roles side by side for comparison. If you want to go far, go together.”

Product 99
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7 ways to use generative AI in PPC

Search Engine Land

AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. Watch the evolution of the prompts below to see how each improves to get closer to platform-ready ad copy.

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How to spot potential in SEO candidates

Search Engine Land

Make a list of non-negotiable skills Start with your job description and prioritize the most important skills. You might decide it’s okay for junior-level candidates to learn how to use your A/B testing tools on the job. Most people don’t come in on day one being able to identify SERP features or optimize a header.

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3 ways to be an adaptive leader in an agile world

Martech

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. For example, you may have a social media specialist who can write email copy or video posts. A pi-shaped marketer has many different things they can do well.