How to Write a Job Description to Attract the Right Candidate
G2
NOVEMBER 20, 2020
WE’RE HIRING!
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G2
NOVEMBER 20, 2020
WE’RE HIRING!
Search Engine Land
APRIL 1, 2024
This article covers a step-by-step bulk product optimization process for SEO , highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization. For my in-house position, I do this based on the product launch schedule.
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Search Engine Land
DECEMBER 20, 2023
Google has quietly started testing placing headlines within the ad copy description text in live ads. Changing the rules without informing advertisers can make it harder for them to do their jobs and know what needs to be prioritized. Why we care. What Google is saying. ” Just a small test? ” Calls for more transparency.
Search Engine Land
MAY 1, 2023
This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. Comparing job descriptions Let’s look at these two roles side by side for comparison. If you want to go far, go together.”
Search Engine Land
APRIL 9, 2024
AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. Watch the evolution of the prompts below to see how each improves to get closer to platform-ready ad copy.
Search Engine Land
NOVEMBER 15, 2023
Make a list of non-negotiable skills Start with your job description and prioritize the most important skills. You might decide it’s okay for junior-level candidates to learn how to use your A/B testing tools on the job. Most people don’t come in on day one being able to identify SERP features or optimize a header.
Martech
MARCH 4, 2024
It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. For example, you may have a social media specialist who can write email copy or video posts. A pi-shaped marketer has many different things they can do well.
Search Engine Land
JULY 17, 2023
The challenge is this: how do you find these new keywords no tool can provide and no competitor is ranking for? Another benefit of tangential SEO is exponentially increasing the number of topics you can write about. Here is an example of this content about jobs without a degree. That’s when tangential SEO can come to help.
Lead Fuze
DECEMBER 15, 2023
Curious about how it works? From mastering job descriptions to leveraging social media for candidate engagement; from enhancing employee experience to maximizing diverse talent pools – we’ve got it covered! Sure, they’ve got innovative products and stellar marketing. Get ready for a recruitment transformation!
Search Engine Land
DECEMBER 4, 2023
Once users moved on from trying the chatbot for silly things like writing jokes or letters in Shakespeare’s voice, more useful applications emerged. Once users moved on from trying the chatbot for silly things like writing jokes or letters in Shakespeare’s voice, more useful applications emerged.
Martech
SEPTEMBER 28, 2023
( This is the second in a series about how generative AI is impacting marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story. The first part is The rise of generative AI.)
Search Engine Land
FEBRUARY 23, 2023
It’s still early, but AI is already helping search professionals do their jobs faster and easier. AI creates markup and formulas – but inaccuracies abound In addition to keyword ideation, Cole has used AI to write regex, Excel formulas and schema. The sky’s the limit for its future potential. ” 2.
Search Engine Land
MARCH 14, 2023
Now instead of just getting a blank screen, you will see a prompt – Help me write. In the example Google shared, you could instantly create a job description for a regional sales representative then hit a blue Create button. Google will also be bringing generative AI to Gmail to help you write and rewrite drafts.
Search Engine Land
MARCH 20, 2024
Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. While this may seem hasty, given the uncertainties around this new technology, I have experience adapting to innovative technologies that transform the writing process. As he explained on Aug.
criteria for success
JUNE 8, 2022
As a sales manager, one way you can help your busy sales team be more productive and improve sales performance is to give them a set of best practices on how to set sales goals. How to Set Sales Goals: 7 Best Practices. The Sales PlayBook , provides me with reminders and suggestions on how to deal with every aspect of selling.
Search Engine Land
JULY 11, 2023
Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. So how can you use GPT to your advantage in PPC? But with the introduction of ChatGPT and the rise of other large language models (LLMs), automation in PPC is now on a whole new level. GPT does it for you.”
Search Engine Land
JUNE 14, 2023
Why we care: Advertisers struggling to write engaging ad assets for Performance Max campaigns no longer need to worry about creative fatigue because Google can help do this job for them, saving marketers some time and effort. What have digital marketers said? Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.
Salesforce
FEBRUARY 26, 2024
Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. So, how do these productivity workhorses get the job done? You might be thinking, “How could I use a copilot at work?” The best part?
Martech
FEBRUARY 8, 2024
Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales.
Salesforce
APRIL 3, 2024
Discover how on Trailhead, the free online learning platform from Salesforce. Get results +300 points Module Relationship Design Katherine Gomez, Fordham’s assistant director of core applications, prioritized these goals as the Jobs to Be Done – which is a framework for discovering what users want to accomplish on your application.
Search Engine Land
APRIL 26, 2024
This is why focusing solely on keyword research or technical audit won’t do the job. Your goal is the information put in by your sales team, like a summary of the conversation or a description of the lead’s situation. But what are your options? 5 steps to kickstart your product-led SEO strategy 1. There are many ways to do this.
Sales Hacker
NOVEMBER 17, 2022
I’m the founder of iCareerSolutions, a 20x award-winning resume-writing company, specializing in executive and C-suite level resumes that get my clients high-level interviews. Related: 8 High-Paying Sales Jobs (And How to Get Them). Related: How to Become a CRO (Every Step From SDR to CRO). And I should know. Experience.
Search Engine Land
FEBRUARY 13, 2024
For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. First of all, what is E-E-A-T?
Veloxy
JUNE 1, 2022
So, how does diversity recruiting contribute to better overall performance? So, how can you add more diversity to your sales team? 5 Tips for Diversity Recruiting 1: Audit and Edit your Job Ads Words matter. 5 Tips for Diversity Recruiting 1: Audit and Edit your Job Ads Words matter.
Hubspot
APRIL 25, 2023
Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes? Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes? Here are three examples of how teams use AI to generate sales emails. Mendes says.
Martech
APRIL 6, 2023
People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Need to know how to set up form conversion tracking in Google Tag Manager? Want to build a keyword strategy, craft a job description for a new hire, or write the copy for a new landing page? Not anymore.
Salesforce
SEPTEMBER 19, 2023
As a sales professional, you know how important first impressions are. The following resume skills for sales jobs will help you create an outstanding CV, one sure to impress prospective employers. You also want to keep this section of your resume tailored to the job description.
Hubspot
MAY 8, 2020
Thankfully, learning how to use these acronyms to my advantage was a quick learning process. However, there was one function of a blog post that took some time getting used to, and that was a meta description. At first, I didn't know the purpose of a meta description, and why it was so important that I should add one to a blog post.
Search Engine Land
APRIL 3, 2023
This article explores how LinkedIn’s latest AI- and member-assisted content initiative works and its impressive performance in Google search. Similar to how Wikipedia allows users to create and edit content.) Meta Description 1 Length 152 H1 How do you showcase your teamwork skills on your resume?
Lead Fuze
NOVEMBER 10, 2023
How to use chatgpt in marketing might be your ticket off that treadmill. Imagine having an AI tool at your fingertips, generating content ideas, writing engaging copy and even interacting with customers on your behalf. How do you leverage ChatGPT for marketing? How can ChatGPT be used in business?
Lead Fuze
JUNE 29, 2023
We will delve into how to differentiate between high-quality vs low-quality leads and prioritize your lead generation efforts effectively. You will also learn about the role of a well-crafted anecdotal lead in content creation for higher engagement while avoiding clichés and verbosity when writing intros. What is a lead?
Salesforce
DECEMBER 12, 2023
Get cozy with these 14 key admin skills Build your Salesforce Admin resume Map your skills and collect examples Final tips for your Salesforce Admin resume I’ll spare you the obligatory intro paragraph about how radically in-demand Salesforce Admins are in today’s job market. Yes, please. Instead, I’ll get right to the point.
Search Engine Land
MARCH 20, 2024
Can one person effectively handle writing, data analysis, project management, research, campaign orchestration and various marketing activities, such as social media and email campaigns, alongside visual marketing and website management? I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport.
Search Engine Land
MAY 12, 2023
Let’s talk about how. This is great for visitors, but also for people on your team who use your content in their jobs, like your sales team for sales enablement. This is great for visitors, but also for people on your team who use your content in their jobs, like your sales team for sales enablement. What is a resource center?
Search Engine Land
FEBRUARY 1, 2023
Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. Poor prompt : “Write a Google ad for my business.”
Lead Fuze
SEPTEMBER 30, 2021
Since the demand for a lead generation job position is getting higher, it is required to have the right resume that will turn job seekers with lead generation expertise into hired ones. We would like to present you with the different positions you can land for a sales job. General rules for an excellent lead generation resume.
Martech
JANUARY 30, 2023
Turns out that good AI chat is as much a conundrum to the marketing world as it is to the education world where teachers need to determine if students are writing their own papers. Supplement or enhance job postings (came up with some stuff that help round out a job rec). Write alternate code versions (surprisingly good).
Sales Pop!
JULY 3, 2023
A typical hiring process would involve a job description, must-have experience, and also knowledge of various sales techniques. For instance, look out for a sales expert experienced in bundle pricing who knows how to promote these bundles to potential customers by clearly articulating their benefits and emphasizing cost savings.
Search Engine Land
MARCH 17, 2023
So, how do the most successful get it done? After that, it all boils down to whether they insource or outsource that strategy, including planning, ideating, writing/creating, publishing, and promoting. How will you save money over time? Creating consistently high-quality content on the regular is a tall order for any business.
Martech
DECEMBER 26, 2023
This includes decisions like how to segment and target customers and customer loyalty decisions. This article was co-authored by Nicole Greene. Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems.
Martech
MARCH 20, 2024
Can one person effectively handle writing, data analysis, project management, research, campaign orchestration and various marketing activities, such as social media and email campaigns, alongside visual marketing and website management? I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport.
Salesforce
DECEMBER 7, 2022
Learn how one creative strategist gets inspiration from a role-playing board game. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. How do you research personas? Problems are relatively unemotional descriptions of challenges. Sign up now.
Search Engine Land
AUGUST 23, 2023
Yes, your day-to-day job as an SEO is most likely going to look different in a few years’ time. So how will generative AI change SEO as a profession and what can you do to stay ahead of the curve? AI is not replacing SEO Muller was adamant that AI would not be coming for SEO jobs. But are bots going to replace you?
Lead Fuze
DECEMBER 5, 2023
How to use generative AI to improve SEO ? Writing Assistant can elevate your SEO game. Writing Assistant can elevate your SEO game. Dive deep into the art of crafting attention-grabbing meta descriptions with AI, and discover how Google’s RankBrain algorithm impacts user interaction.
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