Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. On the ad side, however, marketing budgets for gaming are growing. We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.”

Gaming 110

Gaming Entertainment Consult Promote 110

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 131

Strategize B2B B2C Trust 131

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Another is marketing analytics firm ChannelMix. “We Marketers aren’t going to be able to execute media like they’re doing today.”

Objectives and Key Results 113

Objectives and Key Results Campaign Entertainment Legal 113

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Sports 95

Sports Assembly Line Campaign Technology 95

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. Mood boards, for instance, are visual collages essential for conveying a marketing campaign’s desired aesthetic and emotional tone.

Drivers/motivators 121

Drivers/motivators Technology Technology Launch 121

Search Engine Land

APRIL 9, 2024

PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. I believe this will be a game-changer for our clients and the marketing industry at large.”

Campaign 138

Campaign Clients Technology Technology 138

Martech

NOVEMBER 2, 2023

Data says you likely spend much of it consuming digital media. As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing. If anything, the more content people consume, the more difficult it is to stand out and capture their interest.

Repeat business 123

Repeat business Trust Start-ups Market share 123

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Drip campaigns. Product recommendations.

A/B testing 130

A/B testing B2C Appointment Campaign 130

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies.

Retail 137

Retail Entertainment Finance Start-ups 137

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

Transportation 112

Transportation Finance Strategize Promote 112

Search Engine Land

MARCH 1, 2024

The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first. Marketers aren’t ready. Taylor claimed that just 30% of markets feel prepared for third-party cookie deprecation.

Campaign 121

Campaign Follow-up Technology Technology 121

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Ad creation.

A/B testing 115

A/B testing Campaign Click Through Rate Promote 115

Martech

FEBRUARY 1, 2024

Consumers are also more aware and protective of their online privacy. This new tool gives digital marketers the ability to compare ad partners on the basis of compliance. This added confidence is likely to help grow the ad business, and maybe even contribute to building more trust with consumers down the road.

Launch 117

Launch Government Legal Trust 117

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Legal 123

Legal Strategic partnership Contract Trust 123

Martech

OCTOBER 10, 2023

Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. As a result, today’s world has given rise to a new breed of empowered consumers who expect more from the brands they support.

Trust 122

Trust Retail Meeting Launch 122

Search Engine Land

APRIL 24, 2024

Most marketers are familiar with brand bidding, which can be a great tool for gaining visibility but also comes with many caveats. In most industries, brand bidding can be ineffective. The SaaS industry has used the comparison path with competitor comparison landing pages for a while. Imagine the streaming industry.

Legal 96

Legal Contract Gambling Lead generation 96

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. Now, it seems as though every massive tech company on the internet is restricting the flow of consumer data on their own devices, operating systems and platforms.

Drivers/motivators 127

Drivers/motivators Trust Government Represent 127

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 130

B2B Cross-sell Pharmaceutical Account management 130

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Sports 78

Sports Assembly Line Campaign Technology 78

Martech

APRIL 8, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics.

Strategic planning 104

Strategic planning Technique Strategize Process 104

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging.

Customers 109

Customers Intrinsic User Experience Retail 109

Martech

JANUARY 30, 2024

Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Business leaders must ensure organizations have a stronghold for the consumer data they are responsible for. And for marketing teams, it means leveraging data to improve user experiences. So, how do you create this stronghold?

Trust 117

Trust Customers Healthcare Government 117

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Those statistics come from an Influencer Marketing Hub report. By the numbers. By the numbers. Age matters. It’s actually unclear.

Represent 114

Represent Presentation Gaming Customers 114

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. 1 barrier to the adoption of AI for marketing.

Education 112

Education Entertainment Networking Legal 112

Search Engine Land

APRIL 19, 2024

In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. What are the top loyalty trends in industries such as retail, fuel, travel, and others?

Retail 78

Retail Consult Conversion Technology 78

Martech

FEBRUARY 9, 2024

For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space? Benefits for brands and marketers Engaging with micro-communities offers brands and marketers significant benefits beyond the social connections that come from the environment.

Niche 119

Niche Drivers/motivators Trust Clients 119

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. These purchase-minded consumers are also spending a great deal of time on social media.

B2C 113

B2C Lead generation B2B Campaign 113

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. I am trained with MarTech content. I am trained with MarTech content.

Campaign 102

Campaign Customers Technique Strategize 102

Martech

NOVEMBER 1, 2023

Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. SMB decision makers in retail and other industries and 500 U.S. But in 4Q, shoppers also show an interest in buying from SMBs.

Retail 122

Retail Promote Contact Growth 122

Martech

APRIL 16, 2024

digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Other non-retail consumer brands are creating similar ad media platforms. Fuel for your marketing strategy. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Why we care.

Retail 116

Retail Commission Networking Growth 116

TrackStreet

APRIL 26, 2024

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. Pricing erosion refers to the steady and ongoing drop in the prices of products or services within a particular market or industry. What usually causes it?

Price 52

Price Profit margin Strategic partnership Retail 52

Martech

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. Now, it’s entering the world of marketing as a tentative additional solution to the cookie crisis.

Finance 121

Finance Retail Government Networking 121

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? Quickplay’s Curator Assistant search capabilities can create storefront rails that contain titles more likely to engage consumers. WPP and Google Cloud integrated Google’s Gemini models with WPP Open, WPP’s intelligent marketing operating system. EXL and Quilt.AI

Technology 109

Technology Technology Campaign Promote 109

Search Engine Land

MARCH 7, 2024

The company analyzed 26,000 news articles published between January 20 and February 20, covering a wide range of topics and industries. Across the various industries, Memo found that the correlation mostly ranged around or below 0.1. ” Get the daily newsletter search marketers rely on. The results.

Sports 117

Sports Represent Process 117

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements.

E-commerce 68

E-commerce Niche Real Estate Healthcare 68

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

Retail 120

Retail B2C Manufacturing B2B 120

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customers 113

Customers B2C Healthcare Retail 113