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IAB launches new privacy compliance tool

Martech

With new privacy laws and enforcement , non-compliance can come with steep fines. This added confidence is likely to help grow the ad business, and maybe even contribute to building more trust with consumers down the road. The platform focuses on data privacy practices and state laws governing them. Why we care. Get MarTech!

Launch 107
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Why we care about compliance in marketing

Martech

Marketing laws and regulations are nothing new. One of the biggest developments to happen in the world of marketing is that the average consumer has become increasingly aware of the kind and volume of data that’s being collected, analyzed and used to market to them. Common privacy law provisions. Other laws.

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The cost of ignoring website accessibility

Martech

While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. Although the gains from enhancing your site’s accessibility may not be obvious, that doesn’t mean it isn’t crucial for your business and your audience.

Legal 104
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Ads for cannabis are now allowed on Twitter

Search Engine Land

CBD and THC firms are permitted to advertise their brands and provide cannabis-related information, but the ads must not sell or promote cannabis products, with the exception of topical (non-ingestible) hemp-derived CBD items that comply with the government’s 0.3% How it works. THC threshold. What Twitter says. Why we care.

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A definitive guide to how to calculate sales ACV, the difference between ACV & ARR, plus examples

PandaDoc

Strategies and use cases To generate the same income, the cloud storage business must aim for a higher sales volume. Of course, there are companies that exist within the same industry but have different ACV goals. It is important to understand the ACV that your business model requires, though.

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How to Navigate the PR Maze and Choose the Right Agency for Your Business

Sales Pop!

The right PR agency can be the difference between a business that thrives in the public eye and one that fades into obscurity. With a multitude of agencies vying for your attention, how do you ensure you’re choosing the partner that truly aligns with your business’s needs and vision? What Does a PR Agency Do?

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10 Sales training techniques every manager should know

PandaDoc

Improve team communication skills Sales teams and managers can develop and learn from great sales training and improve everyone’s ability to think on their feet and improve decision-making skills. See what’s working and what’s not, and develop a more meaningful and productive relationship with your team.