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“Information, Information Everywhere, But Not A Bit To ………”

Partners in Excellence

All provide us more information, “insight,” and capability with which to engage our customers. These tools have freed up time, theoretically allowing sellers to spend more time leveraging the information to work with customers. “What’s the basis for that judgement, Dave? ” But what results do we see?

CRM 127
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How to create a perfect location page for SEO and visitors

Search Engine Land

Location pages on your website are the perfect place to direct people to your place of business while giving additional information that might be helpful to them. Location pages also signal important information about your business to search engines, which helps make your website more relevant for certain search queries.

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AI in marketing: Examples to help your team today

Martech

Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. It’s coming from every direction. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. That’s no surprise.

CRM 121
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The end of marketing or a new beginning? The truth about AI

Martech

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Just ask ChatGPT and it will give you step-by-step instructions.

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7 ways to get to know your audience better

Martech

A number of modern tools are available to help you here, some of which are free — like American FactFinder , which uses United States census information to help you find out key pieces of information about specific demographics. One of the most important is this: You have to know your audience, inside and out. Get MarTech!

Angle 114
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Episode 28: How Luxury Brand Partners Uses Technology to Build Brands and Empower Salons

Spiro Technologies

Instead, today, we’re talking to Achyut Dhakal, the Senior Vice President of Information Systems of Luxury Brand Partners. Now, maybe you could give listeners just a little bit of the backstory on LBP, because it’s a bit of an unusual business. Hello and welcome to Make It, Move It, Sell It. Welcome to the podcast.

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Hiring Risks vs. Hiring Flags

SaaStr

No research before interview. “Informational interviews” may make sense at big tech companies. During the Boom Times of late ’20-early ’22, we all often confused Taking Risks in hiring … with Just Plain Ignoring Flags. Great risks to take IMHE: Been a Director, but never VP. Not ICs, not top reps.

Education 105