Search Engine Land

APRIL 23, 2024

With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. Dig deeper: Is TikTok a search engine?

Entertainment 111

Entertainment Objectives and Key Results Follow-up Engineering 111

Search Engine Land

MAY 20, 2024

However, I have found the framework incredibly useful for content ideation, with customer fit and value at the heart of the process (as it should be). To help you put this into practice, take a copy of this templated worksheet and use it each time you need to generate some more ideas. Why write content for Google in 2024?

Non-Profits 91

Non-Profits Drivers/motivators Finance Service 91

Search Engine Land

APRIL 30, 2024

Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one. What’s the best sushi restaurant near here? It mainly wants to compete with your dog to be your best friend without all the licking. It mainly wants to compete with your dog to be your best friend without all the licking.

User Experience 113

User Experience Niche Service Closing 113

Sales Hacker

MAY 14, 2024

In her spare time, Holly runs Ceiling Breakers, a group coaching program for underrepresented leaders. Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Kearny and the UN.

GTM 105

GTM Price Customers B2C 105

Martech

MAY 6, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Prompt: Can I use lead scoring for existing customers?

Cross-sell 106

Cross-sell Customers Referrals Lead generation 106

Partners in Excellence

FEBRUARY 2, 2024

“All sorts of “”Experts” offer miracle cures and prompts to “give us the answers, doing all the work for us.” As I look at how too many sellers are using Generative AI, I wonder if we are using it to its full potential? We had a pharma company using it for drug discovery.

Manufacturing 117

Manufacturing Engineering Technology Technology 117

Martech

MAY 13, 2024

A: The timing is a bit too coincidental. Google is a significant player, in some ways the backbone with their browser and their ad server being very commonly used. Q: It looks like Privacy Sandbox isn’t going to be up and running any time soon. We sat down with their U.K.-based ’s Competition and Markets Authority.

Conversion 103

Conversion Follow-up Engineering Technology 103

Search Engine Land

APRIL 26, 2024

Here are some of the best places to start your investigation. Here are some of the best places to start your investigation. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. The March 2024 core update has been a volatile, mammoth update.

X-functional 122

X-functional User Experience UX Follow-up 122

Search Engine Land

MAY 13, 2024

Try picturing a time when answers lived only in libraries – it seems archaic now. This analogy will help us understand the systems powering entity search, giving you a newfound appreciation for the speed and accuracy we enjoy today. We rarely stop to think about the lightning speed of modern information access.

Engineering 115

Engineering Construction Start-ups Process 115

Martech

MAY 7, 2024

With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?” With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?” The martech landscape continues to expand relentlessly, year after year.

Legal 116

Legal Growth Pitch Technology 116

Search Engine Land

FEBRUARY 21, 2024

But inevitably, when I go look at that great content, it typically is, at best, subpar. And Google – despite its best efforts, all these years later, still hasn’t really figured it out. So often, I see people bemoaning the fact that their content is great and high-quality. They all think their content is great and high quality.

Retail 134

Retail Start-ups Gaming Engineering 134

Understanding the Sales Force

MARCH 20, 2024

Warner Wallace where he used his skills as a cold-case homicide detective to examine the claims in the Gospels in the New Testament. Wallace shared a story about the time he was shot at a traffic stop. Although this is an article about sales process, the first two paragraphs have more to do with religion than sales.

Process 133

Process Pipeline Sales Gaming 133

Martech

MAY 10, 2024

Dig deeper: The role of modern marketing in carbon reduction Aligning business and environmental goals Advertisers must identify areas that contribute the most to an increased carbon footprint and hone in on specific business goals, one at a time, to help reduce this overall impact. The first step is setting tangible goals.

Electricity 121

Electricity Campaign Process Conversion 121

Partners in Excellence

FEBRUARY 15, 2024

I can’t begin to count the number of “experts” filling my social feeds with the sage wisdom and advice on maximizing performance: “Give your best leads to your top performers!” ” They go on to say, “The easiest way to hit your goals is to give all the best opportunities to your top performers.!”

Start-ups 109

Start-ups Up-sell Sell Product 109

Search Engine Land

APRIL 9, 2024

Without AI assistance for PPC bidding and creative decisions, your conversion rate will typically be lower than that of competitors who use machine learning to their advantage. Best practices for using generative AI As important as AI is, human and machine-based decisions require a careful balance.

CTR 111

CTR Campaign Strategize Gaming 111

Martech

MAY 2, 2024

Users Easy to install and use. Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. Decision makers Bottom line results.

B2B 119

B2B Drivers/motivators CRM GTM 119

SaaStr

MAY 16, 2024

First, we’ll look at both of these legends’ viewpoints on the hybrid work environment and the best way to approach it in 2024. As first-time founders, they spent time between the Bay area and Central Missouri. He is a top VC in the industry and runs SaaStr, the largest SaaS event in the world. Is that true today?

B2B 86

B2B Angle X-functional Trust 86

Search Engine Land

MAY 15, 2024

In short, consider the context and assumptions behind searches and use that to brainstorm new keywords. Entity timing: What seasonal trends or events are relevant to my business? While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Business email address Subscribe Processing.

Click Through Rate 104

Click Through Rate CTR Campaign Territory 104

Search Engine Land

MAY 16, 2024

Preparing for your site migration Before you jump into the deep end, take the time to plan: Define your goals and objectives. A site migration can feel like packing up your entire house and moving across the country. When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence.

Objectives and Key Results 94

Objectives and Key Results User Experience Launch Engineering 94

Martech

MARCH 28, 2024

Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. Is your marketing team tired of hearing about AI?

CRM 126

CRM Technology Technology Campaign 126

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key features, capabilities and limitations, comparing it with Meta’s MMM called Robyn. economic state or competitive moves).

Strategic planning 112

Strategic planning Technique Drivers/motivators Territory 112

Martech

MAY 20, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Real-time updates. User-friendly interface.

Launch 59

Launch Customer Relationship Management Technology Technology 59

Search Engine Land

MAY 14, 2024

Multistep reasoning capability Google Search can now provide multistep reasoning using Gemini step-by-step reasoning logic. Multistep reasoning capability Google Search can now provide multistep reasoning using Gemini step-by-step reasoning logic. The new capabilities require users to opt-in.

Product 122

Product 122

Martech

MAY 17, 2024

United in hesitancy and confusion Boston Consulting Group gives us some numbers that’ll probably make you feel comfortable — 62% of companies are stumbling over a talent and skills gap, 47% can’t figure out where to invest and 42% are scratching their heads over how to deploy AI responsibly. Ah, there it is again — the genAI buzz.

B2B 92

B2B Strategize Technology Technology 92

Martech

MARCH 27, 2024

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. The good news is you’ve got a little time.

Territory 123

Territory CRM Manufacturing Pipeline 123

Martech

JANUARY 30, 2024

And if that messaging is relevant, timely and consistent, it’s a big plus for customers. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Don’t make me reauthenticate from channel to channel.

Customers 136

Customers Price Contact Campaign 136

Search Engine Land

APRIL 23, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. Be patient and persistent: Recovering from a decline in rankings may take time.

User Experience 92

User Experience Clients Consult Engineering 92

Martech

APRIL 17, 2024

Use incremental innovation to create change. Use customer data to inform email programs. Look for something to fix instead of using the same playbook year after year. Call on vendor and tech partners to help us succeed. But now, we need a lightning bolt to propel us down the innovation path. Fast-forward to 2024.

Technology 125

Technology Technology Niche Campaign 125

Salesforce

NOVEMBER 30, 2023

At least 79% of smartphone users have bought something using their mobile device in the last six months. Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet. In fact, a staggering 76% of consumers use mobile apps to engage with companies.

Retail 119

Retail UX Trust Up-sell 119

Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. ” When asked about the timeline for this, Altman said, “Five years, give or take, maybe slightly longer.”

Campaign 122

Campaign Niche Service Product 122

Search Engine Land

SEPTEMBER 11, 2023

Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? Then SEO may not be your best course of action.

Niche 143

Niche Engineering Promote Territory 143

SalesLoft

MARCH 11, 2024

So we wanted to know just what sort of impact Tomas had seen for his team over their time using Salesloft. Having Rhythm use machine learning to tell sellers the steps that they need to focus on first, it’s been a game changer already. ” When they log in, the tasks are ready to go. They don’t have to find them.

Gaming 98

Gaming Healthcare Prospecting Start-ups 98

Salesforce

DECEMBER 11, 2023

AI is helping us in many ways, but it’s still in the early stage. How does AI in email marketing improve ROI over time? What are the best practices for using AI in email marketing? The answer is easy if you take it logically, with these best practices. How do we integrate AI into our strategy?

A/B testing 116

A/B testing Click Through Rate Campaign Represent 116

Martech

MAY 13, 2024

Customer surveys informed us that our buyers and users were hungry for this type of relational rather than transactional forum. There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. They are critical to scalable return on investment.

Growth 101

Growth B2B Launch Follow-up 101

Partners in Excellence

FEBRUARY 7, 2024

It’s SKO time of the year. I’ve been asking, “How much time are you spending in the field working with your people?” I ask, “How are you spending your time? I ask, “How are you spending your time?” I ask, “Would you like to spend more time in the field, with your people?”

Meeting 116

Meeting Presentation Contact Customers 116

Martech

FEBRUARY 29, 2024

This requires following current best practices and email regulations. Here are some suggestions for building and keeping a high-quality email database over time. Use only zero and first-party data This is critical — no buying email lists ever! Dig deeper: How to send more emails and grow your subscriber list 3.

Follow-up 99

Follow-up Conversion Campaign Start-ups 99

Search Engine Land

MARCH 6, 2024

Consistency goes a long way for keywords – and the topics and ideas tied to them – and how they are used. Use keyword research from SEO best practices to reinforce your social media messaging. Use your social media audiences and engagements to better understand your customers and the needs that matter to them most.

Objectives and Key Results 115

Objectives and Key Results Cold Call Cross-sell Engineering 115