SaaStr

JANUARY 2, 2021

Do not chase customer segments where you have zero, or only token, traction. It’s “too late”. You’ve already established your initial, organic customer traction and segmentation. Put proportionate effort into your customer segments. Break your customers into say Small, Medium and Larger segments. You did it.

Price 116

Price Start-ups Growth Follow-up 116

SaaStr

DECEMBER 27, 2019

You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no real reason any particular piece of software should cost anything in particular. Dropbox is cheap — but Box Enterprise isn’t.

Price 130

Price Closing Up-sell Product 130

ConversionXL

JULY 31, 2019

Probably something like this: [A SaaS vendor] pulled a massive price increase on us (over 300%!) I got that from a user who junked her paid account after a vendor jacked up their price by 300%. I got that from a user who junked her paid account after a vendor jacked up their price by 300%. What was your reaction? Need proof?

Price 132

Price Start-ups Product Conversion 132

Hubspot

JANUARY 16, 2020

Growing up, I used to play "grocery store" with my sister. Well, let's say that I bought 10 bags of goldfish from various "companies" that my sister, mom, and dad owned. If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Lower prices.

Market share 94

Market share Territory Entertainment Government 94

SaaStr

JUNE 12, 2020

Yes, Veeva has a very high ACV, with prepaid contracts. Don’t they sell to basically the same customers? Box had a freemium component too, albeit a pretty small one now. At the first SaaStr Annual, all the CEOs on our “Second Timers” panel had relatively high burn rate, well-funded start-ups. So it’s not that.

Contract 132

Contract Up-sell Start-ups Price 132

ConversionXL

JANUARY 23, 2019

Your current customers will never be excited about paying more. But that’s not why raising prices is so difficult. Instead, poor planning is to blame: Companies neglect to plan a price increase until there’s a financial squeeze or, for the thirtieth time, a customer confides that, “You know, you really ought to charge more.”.

Price 121

Price Customers Contract Clients 121

SaaStr

OCTOBER 11, 2023

Because nobody went on Google and searched “flexible software to manage my business.” How to Communicate Multiple Products Without Overwhelming Customers When you have something as rich as monday’s platform, especially when many of the customers are SMBs, you have to be able to share your product without overwhelming.

Growth 64

Growth Non-Profits Drivers/motivators Construction 64

A Sales Guy

JANUARY 9, 2013

Sales Person: Do you see value Mr. Customer? Does the price of my product offer enough value for you to invest? The Customer: Yes. The customer has a choice. Sales Person: Do you see value Mr. Customer? Does the price of my product offer enough value for you to invest? You need to be cheaper.

Conversion 113

Conversion Price Gaming Prospecting 113

Closing Bigger

SEPTEMBER 13, 2023

As a sales trainer and keynote speaker I come across people often who want to short-cut and negotiate the price of sales success. Sales Truth #1 – You can never be too busy to prospect and work your funnel. It’s crucial to understand that you can never be too occupied to prospect and manage your funnel.

Negotiate 52

Negotiate Sales Territory Clients 52

Hubspot

NOVEMBER 13, 2023

Capitalizing on your customers’ emotions during this moment is the key to leaving a lasting impact and creating an unforgettable buyer experience. Delighting your customer with aesthetically pleasing and easy-to-open packaging can leave a lasting impression. Table of Contents What is ecommerce packaging? What do consumers want?

Transportation 75

Transportation Non-Profits Construction Manufacturing 75

ConversionXL

JUNE 23, 2019

Your website is often the first point of contact for customers, responsible for first impressions and, of course, revenue. A website may “look” high quality or “seem” confusing. A website may “look” high quality or “seem” confusing. Why so cheap? And why is it important?

Trust 132

Trust X-functional User Experience Price 132

ConversionXL

JULY 7, 2019

One of the original tactics to boost ecommerce conversion rates is to use high-quality photos of your product. Ties.com gets it right: In addition to multiple images, you can click to open up a high-definition image that makes the texture of the product clear. People like to customize stuff. The more the better. No hype needed.

Conversion 105

Conversion Retail Price Territory 105

A Sales Guy

AUGUST 8, 2013

“We think your price is too high.” ” “We’re trying to improve the customer’s buying experience.” ” “Your product takes too long to implement.” ” “The sound quality is too rough.” ” “The UI is too complicated.”

Price 111

Price Education Consult Prospecting 111

SaaStr

JULY 1, 2021

Josh Reeves : My name is Josh Reeves. Tracy Young : Hi, my name is Tracy Young. For us, it’s about fixing this problem, serving the customer well, so a very service driven mindset, which I gave a talk on a few days ago here, has been a big part of Gusto and affected our hiring from the early days. Get tickets here.

Drivers/motivators 104

Drivers/motivators Construction Engineering Price 104

SaaStr

JULY 29, 2022

And my question would be, how do you approach hotels to actually looking into the system? I think, I try to focus on things after you have 10 or 15 or 20 customers. In my own personal portfolio, the closest thing I have, and it is a challenge, is a company called Owner, owner.com. Jason Lemkin: Okay. Let’s get it going.

Price 86

Price Product Start-ups Niche 86

SaaStr

JULY 28, 2021

From my view, no, we don’t have a lot of competition. I’ve spent my whole career in B2B software. Neither of my parents went to college. They made me take typing in high school, which worked out really well when I majored in computer science. We’re not just sitting around. background music].

Start-ups 108

Start-ups Gaming Up-sell Contract 108

ConversionXL

JULY 16, 2021

This will help you gauge who your audience is and how to speak to them at every customer touchpoint. The point isn’t to complicate your content creation—it’s to ensure your messaging is aligned with the customer journey every step of the way. Too many brands try to cast a wide net. Why you need a messaging strategy.

Niche 127

Niche User Experience Launch Transportation 127

Sales Hacker

DECEMBER 14, 2018

On the one hand, sometimes vendors will offer a price break to push their number over the line for the year. Instead, they offer you a $200 gift card when you buy one full-price item. This is reasonable and it could still be a great product. So, how do you know which is which? What’s a year-end buyer to do? Here’s what they had to say.

E-commerce 66

E-commerce Negotiate Price Up-sell 66

ClickFunnels

SEPTEMBER 29, 2022

Step #1: Clearly Define Your Dream Customers. You need to know who your dream customers are if you want to create an effective marketing strategy. Meanwhile, if your company is already established, then you can identify your dream customers by looking at your sales data. Who would benefit the most from your product or service?

Launch 130

Launch Cross-sell Objectives and Key Results Niche 130

ConversionXL

FEBRUARY 15, 2018

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives. They bought high-end car brands like Aston Martin, Jaguar and Land Rover thinking they would be able to successfully grow these brands using the same marketing and operational methods that made Ford so successful.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

SaaStr

JUNE 4, 2021

Pomel focused his session on: Making your SaaS startup customer-centric: Hw event marketing has helped him integrate his engineering and sales teams. Lastly, he provides his piece of advice to all founders that are looking to become customer-centric. JB: My name is JB, I’m one of the founders of PLATO. Transcript.

Product 106

Product Customers Sell Engineering 106

SaaStr

AUGUST 19, 2022

And then I would add too, notwithstanding some challenges out there, Shopify and others, ZoomInfo and Alteryx announced earnings yesterday and blew it out of the water. Michiel Rauws (@michielrauws2): So, my question is, we’ve been scaling our SaaS business. So much talk about doom and gloom. So much talk about downturn.

Niche 84

Niche Follow-up Start-ups Growth 84

Hubspot

DECEMBER 26, 2018

Childcare is and always will be essential to many families, and daycare centers don't come cheap. If you're already spending the day keeping a watchful eye over your own little ones, why not pocket a little extra cash by undercutting the "pros" and providing childcare to friends and neighbors, too? Professional Consulting. Elder Care.

Real Estate 101

Real Estate Government Consult Construction 101

Beeketing

APRIL 22, 2021

With user-friendly CMS platforms like Magento and Shopify, business owners find it very easy to make customized websites for increasing their business visibility and digital sales. . SEO is the process that increases your website visibility to attract ample organic traffic, which in turn helps in gaining high ranks in Google. .

E-commerce 98

E-commerce Networking Engineering User Experience 98

ConversionXL

OCTOBER 31, 2018

So is a concert a bundle, too?). Product bundles versus bundle pricing. While bundled products are often sold at a discount, a special price is only one of several potential motivators. And, along with increasing the number of customers to your site and the number of repeat customers, it’s one of only three ways.).

Product 107

Product Non-Profits Price Cross-sell 107

ConversionXL

NOVEMBER 3, 2016

It’s often a higher purchase price (or at least a more complex sale). But in B2B, you’re often dealing with fewer products, but you not only need to take into account the persona of the person coming to your website, but where they are in the customer journey.”. To what points in the customer journey do they correspond?

B2B 110

B2B Conversion B2C SQL 110

SaaStr

JULY 29, 2019

So what’s my list of SaaS regrets? Wait to hire your VP of Customer Success … and watch a key account just leave to a competitor. The flip side of recurring revenue is you will later regret things that you could have done earlier to help, that were sort of obvious, that would have helped more of it recur. It Compounds.

Referrals 77

Referrals Non-Profits Pipeline Start-ups 77

Hubspot

SEPTEMBER 24, 2018

It changed the course of my life. Scientific Advertising helped Ogilvy, and it will help you, too. It went on to sell more than eight million copies. Today, the book is widely considered the foundation of direct marketing. If you read this book, you will never write another bad advertisement.”. It’ll change the way you write copy.

Electricity 77

Electricity Angle Price Campaign 77

Hubspot

MAY 1, 2017

They’re my very own personal blogging habits. Those habits aren’t just limited to my writing process. I have morning, evening, and weekend routines, as if my entire life has become a series of established patterns. Let your customers know that you understand them, without being intrusive. Creepy -- or great marketing?

Retail 101

Retail Price Campaign Legal 101

ConversionXL

FEBRUARY 12, 2016

According to BusinessDictionary.com : “A customer’s opinion of a product’s value to him or her. It may have little or nothing to do with the product’s market price, and depends on the product’s ability to satisfy his or her needs or requirements.”. What’s the difference between price, quality, and value? Image Source.

Price 85

Price Profit margin Non-Profits A/B testing 85

ConversionXL

APRIL 9, 2013

Hell – my own agency has one ). The only information you need to have on your site is what makes the user understand the product, its benefits + use cases and helps come to a decision whether it solves the customer’s problem or not. The product is simple and cheap. Worried that your copy is too long?

Sales 133

Sales Price Up-sell Trust 133

SaaStr

AUGUST 26, 2022

How do they get their customer? Some things are too big, right? As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. Transcript. Should I still be the CEO?

Quota 82

Quota Growth Product Closing 82

ConversionXL

SEPTEMBER 28, 2017

When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. The trick is figuring out which ones. What are key performance indicators? For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics. No question.

Click Through Rate 121

Click Through Rate Conversion Referrals Price 121

Hubspot

APRIL 18, 2018

Yet for some reason, many publishers continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand. The truth is, high-quality stock photos don't have to come hand-in-hand with a hassle or high price tag. 20 of the Best Free Stock Photo Websites for Royalty-Free Images.

Follow-up 101

Follow-up Technology Technology Start-ups 101

ConversionXL

AUGUST 30, 2019

In the course of his search, he found another site with the same product, a more complete description, and a lower price. In the course of his search, he found another site with the same product, a more complete description, and a lower price. Most product descriptions are awful. Or worse, non-existent. This is pretty intuitive.

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

ConversionXL

JUNE 14, 2016

My best guess would be that 1) long content gives more opportunities to place contextual keywords 2) long content delivers more linkable assets and 3) Google could perhaps view quantity of words as a proxy for search quality. It works for fundraising letters, too, it seems. Often it can generate a higher average gift too.

Presentation 71

Presentation Price A/B testing Up-sell 71

ConversionXL

APRIL 4, 2012

There are just too many variables that affect conversions, so its very difficult to have apples to apples comparisons between different sites. The grandfather of boosting ecommerce conversion rates is having high quality photos of your product. Read all about using images for boosting the conversion rate on my other post here.

Conversion 134

Conversion E-commerce Retail Cross-sell 134