is-your-sales-strategy-based-on-assumptions 
Partners in Excellence
NOVEMBER 5, 2012
I’m sitting with a sales person or team, we’re reviewing a deal, building a strategy to win it. The sale person responds. Say we’ve been talking about the decision making process and I ask who the decision maker is, the sale person says, “Erin is the key decision maker.”
Cerebral Selling
SEPTEMBER 27, 2022
This is leaving sales leaders and reps alike struggling to figure out: How to handle new objections they’ve never heard before. Unfortunately, this lack of perspective can lead to lack of conviction in your sales motion, threatening your revenue growth and indeed, the culture within your sales team.
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Martech
MARCH 12, 2024
You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. The metric that illuminates your best customers is customer lifetime value. But do you know who your next best customers are? Your TAM has a subset of your ICP.
ConversionXL
NOVEMBER 23, 2022
It might just change your mind about conferences.) Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. Add to that breakfast tacos, a lot of beer, and three parties. However, that’s not to say content doesn’t matter. These are the highlights of each one.
ClickFunnels
OCTOBER 6, 2021
The post How To Sell Anything – A Practical Guide To Better Sales appeared first on ClickFunnels. Of course, that’s an oversimplification of the sales process. Still, sales is a skill that can be learned and mastered. Of those two parts, it’s the first — defining your target market — that we’ll focus on here.
Martech
FEBRUARY 6, 2024
While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. We explore strategies to evolve from a sales-driven startup to a mature, profitable company. Profitability is what makes your company truly attractive.
Search Engine Land
MARCH 10, 2023
Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. So, we’ve already said a persona is a content strategy tool. Let’s explore deeper.
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