Partners in Excellence

APRIL 9, 2024

It’s trite to say we live in worlds of growing complexity. Workloads seem to sky rocket as do demands on our time. And it would be unrealistic to expect any of this change for the better. We make our work harder than it should be, then as a result find our calendars overwhelmed.

CRM 116

CRM Technology Technology Pipeline 116

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What he’s learned on both sides of the VC table is that the bar is really high for most VCs.

Quota 104

Quota Finance Drivers/motivators GTM 104

Martech

JANUARY 4, 2024

The discussion focused on the risks of narrowly focusing on website speed as the most important metric. Goldshvartz spoke about how, in the hospitality industry, the tier of service affects the content needed to convert website visitors. This requires considering the costs, benefits and metrics specific to a particular circumstance.

UX 124

UX Hospitality User Experience Conversion 124

Search Engine Land

OCTOBER 20, 2023

It’s all too easy to get caught in the web of metrics , algorithm updates , and new SERP features. But what if we’re chasing shadows? SEO outputs vs. SEO outcomes: How do they differ? A simple mindset shift can make a massive impact on your work as an SEO. Higher conversion rates from visitors to customers.

User Experience 124

User Experience Growth Conversion Engineering 124

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success. Why the disconnect?

Intrinsic 113

Intrinsic CTR Strategize Presentation 113

Partners in Excellence

MARCH 20, 2024

Our feeds are filled with hacks, prompts, “cheat sheets” offering things like, “What are key decision maker roles for this… ? What are qualifying questions… ? What are trends… ? How do I handle objections… ?” ” I take these hacks, trying them out myself.

Gaming 114

Gaming Engineering Presentation Start-ups 114

Search Engine Land

MARCH 4, 2024

Users have become increasingly aware of what data is collected and how it is used online. If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. If we’re not already, we will be facing a reckoning in the world of search marketing.

A/B testing 119

A/B testing Click Through Rate Campaign Trust 119

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” What you really need is an ad that smartly qualifies each click.

CTR 93

CTR Real Estate Legal Clients 93

Search Engine Land

MARCH 21, 2024

The decision to hire a new SEO agency brings high hopes for what might be achieved together. However, successful partnerships require more than just hopeful thinking; you have to put in the work from the start. In these early stages, optimism runs high. Process: Understanding their process, workflow and digital strategy.

Contract 96

Contract Education Clients Trust 96

Martech

APRIL 30, 2024

Q: How did you get into marketing? And then when it came time to find a real job, he had an immediate need and I came here and started and haven’t left since. And then when it came time to find a real job, he had an immediate need and I came here and started and haven’t left since. Q: What do you like about it?

CRM 86

CRM Clients Start-ups Education 86

SaaStr

JANUARY 10, 2024

In this CMO panel from SaaStr, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. Here are the 7 big mistakes they made, so you can avoid them. What do we value?”

Pipeline 101

Pipeline Growth Strategize Start-ups 101

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? Instead of propping you on a warm pillow of comfort, your support folks could be blowing smoke up your — well, you get the picture.

Government 89

Government Technology Technology Trust 89

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. Or to make money?

Campaign 100

Campaign Drivers/motivators Start-ups Follow-up 100

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. Synergy Team synergy goes a long way in everything you do, especially when trying to speak to a brand’s intended audience. Your audience relies on them.

Objectives and Key Results 113

Objectives and Key Results Cold Call Cross-sell Engineering 113

Martech

DECEMBER 18, 2023

If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. But be careful what you ask for. You will have countless obstacles to overcome. Here are some common objections and some suggestions for overcoming them.

Government 140

Government Campaign Strategize Customers 140

Partners in Excellence

FEBRUARY 17, 2024

Recently, I had a fascinating conversation with Dr. Howard Dover about some programs he and Becc Holland are conducting with his students. We talked about some fascinating concepts: Mis-diagnosis and Missed-diagnosis. Both concepts are hugely important, so I need to separate writing about them.

Manufacturing 107

Manufacturing Represent Clients Education 107

SaaStr

MARCH 12, 2024

Former member of the M&A team at Google, Brett Goldstein, now Founder at Micro and Co-Founder & CEO of Launch House Ventures, shares the nine things founders should know about getting acquired. And what should all founders know about the process if the time comes? Focus on companies with strong M&A functions.

Negotiate 91

Negotiate Finance Launch Start-ups 91

Search Engine Land

APRIL 26, 2024

It’s been a long and turbulent road for some. It can be overwhelming when you hear that an update has finished rolling out. This isn’t always clear-cut, and it’s important to carry out in-depth analysis and review things critically. This will give you an overview, but it’s only part of the picture.

X-functional 117

X-functional User Experience UX Follow-up 117

Search Engine Land

APRIL 4, 2024

Where do you even start? We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. They are, after all, different metrics measured by different tools, using different methodologies!) Is this a brand problem?

Referrals 116

Referrals CTR Territory Sports 116

PandaDoc

APRIL 30, 2024

In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric. You should focus on personalization to build stronger customer relationships. What are incremental sales?

A/B testing 52

A/B testing Objectives and Key Results Campaign Legal 52

Search Engine Land

OCTOBER 18, 2023

If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious and very correctable issues – especially if you’re working from a checklist. At the same time, you may also find tell-tale signs of things that went wrong from the beginning – things your checklist may not catch and aren’t so simple to fix.

Launch 108

Launch Campaign B2C Trust 108

Search Engine Land

DECEMBER 13, 2023

Have you ever seen your traffic decline over time despite your top keywords ranking in Position 1? I have, and it’s the worst feeling. It might feel like Google is punishing you for being successful, but that’s not the case. Google doesn’t know you, but they do know users. What happened then?

CTR 120

CTR Niche B2B Service 120

Martech

JANUARY 12, 2024

We must rethink what it means to be effective in marketing. It’s a safe target, a comfortable goal. But is safety really what we need right now? Is 2024 about doing more of the same? It’s clear prior tactics and internal tribal knowledge aren’t producing the needed results.

B2B 126

B2B Construction Strategize Growth 126

Search Engine Land

MARCH 5, 2024

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them.

User Experience 109

User Experience Follow-up Start-ups Networking 109

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. Consider making a central repository of copy ideas, even if it’s just a shared spreadsheet you can all edit.

Campaign 99

Campaign Strategize Follow-up Consult 99

SaaStr

JANUARY 31, 2024

Over the years, Splunk has expanded its offerings through acquisitions and product development. As Christian shares on the pod, the company’s current customer list includes many notable companies, with 92 of them being on the Fortune 100. Generally, there’s no math or science behind what they’re saying.

Pipeline 101

Pipeline Sales Up-sell Meeting 101

SaaStr

DECEMBER 29, 2023

In part one of this week’s Ask-Me-Anything (AMA) with SaaStr founder and CEO Jason Lemkin, he answered the community’s questions about whether all anyone cares about is AI anymore, investor appetites going into 2024, vertical SaaS, and thriving as a solo founder. Catch up on the first half here if you missed it.

Customers 95

Customers Price Growth Construction 95

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. How are companies succeeding in this new era of marketing?

Government 68

Government Campaign Customers Follow-up 68

Search Engine Land

MARCH 5, 2024

Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. What is information satisfaction?

Engineering 94

Engineering Clients Follow-up User Experience 94

Search Engine Land

FEBRUARY 13, 2024

For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. First of all, what is E-E-A-T?

Engineering 123

Engineering Contact Start-ups Launch 123

Martech

MARCH 18, 2024

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? And among such tools, what could be more powerful than one that tells you who is ready to buy? It may only shine more light on it. Of course, neither of these is in great supply in this environment.

B2B 100

B2B Lead generation Prospecting Market share 100

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Drivers/motivators 121

Drivers/motivators Technology Technology Campaign 121

SaaStr

JANUARY 5, 2024

Getting Outbound off the Ground in the Early Days Whatever stage your company is in, you can map wherever you are to outbound and use this article to either create, scale up or improve your outbound SaaS sales. Instead, they approached it more strategically. Instead, they approached it more strategically.

Quota 102

Quota Commission Networking Drivers/motivators 102

Salesforce

APRIL 30, 2024

Behind every customer experience is a set of fine-tuned metrics. Customer service metrics are the performance indicators you use to measure everything from agent efficiency to customer satisfaction. It’s what every successful company tracks and monitors to improve service quality – and quality is imperative.

Service 52

Service Customers Objectives and Key Results CRM 52

Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. Let’s explore how we mastered this and how you can apply our insights to your strategy. Here’s how to calculate it. But if you’re seeing 6%–15% or higher, you’re doing exceptionally well.

Appointment 119

Appointment UX Objectives and Key Results Gambling 119

Search Engine Land

SEPTEMBER 7, 2023

Google has made several significant changes to GA4 since its initial release four years ago. In this guide, we’ll walk through the basics of GA4 and how you can use it. In this guide, we’ll walk through the basics of GA4 and how you can use it. The All Filters area lets you see your account’s filters aggregated.

GTM 138

GTM Campaign Follow-up Start-ups 138

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. By grouping your email list properly, you set yourself up for targeting the right people with the right content. Let’s break it down. Let’s break it down. Why is email segmentation important?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114