Search Engine Land

AUGUST 7, 2024

Failure to do so could lead to your brand awareness efforts on other platforms inadvertently driving traffic to competing products on Amazon, further eroding your market share. To limit sales cannibalization, we try to introduce customers to new products or cross-sell rather than leading with hero products.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Hubspot

APRIL 21, 2020

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 101

Launch UX Networking Cross-sell 101

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Increase cross-sell and upsell revenue by 25%. User groups and events marketing Role: Foster community engagement through offline and online events. Partner marketing Role: Use partnerships to extend market reach.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Sales Hacker

FEBRUARY 7, 2025

The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader. By this point, the product has proven its value, and the company has achieved significant traction in the market.

Price 106

Price E-commerce Cross-sell Profit margin 106

Hubspot

AUGUST 20, 2024

If the solution you’re selling has different features or products contained within, make it as easy as possible for your buyers. Implement a guided selling tool. Don’t sell the whole platform upfront. As Jobs saw it, the organization had strayed too far from its founding purpose: sell people computers.

Conversion 78

Conversion Customers Gambling B2C 78

SaaStr

APRIL 8, 2025

CEO Jacob Eiting shared this chart with me of how much more “efficient” the company has become since adopted AI dev tools like Cursor and Windsurf. They have 40% market share in their space — managing mobile subscrptions. That’s fast, and you can see it in their product launches. Much faster.

Start-ups 110

Start-ups GTM B2B Launch 110

ClickFunnels

JUNE 24, 2021

Also, if you are selling B2B products as opposed to B2C ones, you need to think about not one but two types of dream customers: The company. Meanwhile, others are great at selling on the phone but their emails look like they were written by a toddler. The decision-maker. Consequently, cold outreach is more acceptable on the latter.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Salesforce

MAY 2, 2025

Launch new products quickly Discounts and promotions do not have to be reserved for old products. You can use introductory pricing during a product launch to create buzz and juice sales early on, attracting early adopters and gathering reviews. It’s good for commodities you don’t want to fully sell out of.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

DECEMBER 29, 2022

And sell hard there. Launch a truly great second product. Launch a more valuable, new higher-end edition. But launching a new, more enterprise / more powerful / better edition? At least take market share. Even a burn rate a smidge higher than plan tends to compound to … a burn rate that is out of control.

E-commerce 114

E-commerce Healthcare Promote Launch 114

ConversionXL

OCTOBER 7, 2021

It also gives you a product to market. Product lifecycle marketing in the development stage. With an MVP, or a product you’re confident in talking about ahead of launch, you can use the development stage to create a buzz. Your marketing strategy should be focused on building brand awareness. Introduction. Rapid skimming.

Product 142

Product Minimum Viable Product Price Launch 142

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Product Launch : You’re launching a new product, service, or company, and you want to know which markets to launch in and when to launch. had it big and bold on their website.

Launch 121

Launch Sales Price Clients 121

ConversionXL

JUNE 16, 2022

For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. If specific elements of your content assets are tested after launch, these will also be detailed here. How market share and revenue have grown.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. Rather, it refers to the first company to capture large market share.

Manufacturing 95

Manufacturing Market share Launch Follow-up 95

Hubspot

JUNE 26, 2019

Product marketing is about understanding a specific product’s audience on a deep level and developing that product’s positioning and messaging to appeal to that audience. Are there any products we’ve sold in the past that we wouldn’t market or sell ever again now that we look back? Launch your product. Is so, why not?

Product 101

Product Electricity Launch Price 101

Hubspot

NOVEMBER 19, 2020

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand consideration.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Salesforce

NOVEMBER 19, 2024

This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. This strategy applies to almost any market, be it software or shampoo. The Pros It can help grow or protect market share. Watch the demo

Price 52

Price Profit margin Territory Cross-sell 52

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 124

Finance Trust Market share Strategize 124

ConversionXL

JANUARY 18, 2022

Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Defining your brand’s building blocks with product marketing.

Product 110

Product GTM Construction Launch 110

Gong.io

FEBRUARY 14, 2022

Chris was an early Gong guy (Nov ‘16 start date) where he’s served as the Senior Director of Product Marketing followed by the Head of Sales for Existing Accounts. John has been selling for 20+ years. Back in 2007(ish), Hubspot created a Nexus, and as a result, launched a new category of sales: Interruption vs. permission. .

Cold Call 121

Cold Call Objectives and Key Results Sales Pitch 121

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google My Business launches new performance reporting. StrategiQ launches Spark, an SEO deployment platform.

Sports 114

Sports Gambling Manufacturing Launch 114

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116

Retail X-functional Launch Non-Profits 116

Hubspot

AUGUST 27, 2020

Understanding Market Penetration. A company can use market penetration at the industry level to review potential for specific products or services or on a smaller scale as a way to gauge the market share of a product or service. It offers insight into how the market and your customers view your product or service.

Territory 101

Territory Campaign Growth Sports 101

Salesforce

FEBRUARY 10, 2025

Nearly every company sells their goods and services online, whether its direct-to-consumer or to assist with B2B sales. In a conventional ecommerce setup, a brand launches its own storefront to sell products and services. It doesnt share customers with anyone else, and it certainly doesn’t share profits.

Healthcare 52

Healthcare Manufacturing B2C Retail 52

Hubspot

APRIL 14, 2021

During this stage, many businesses will conduct market research and competitor analyses. Market research will give you an understanding of what your industry looks like, like current trends, market share , and an overall sense of the playing field. Price: The price point at which you’ll sell to consumers.

Strategize 101

Strategize Price Promote CRM 101

SaaStr

MAY 30, 2024

They prioritize direct selling and relationships over allowing customers to go and buy directly. A freemium version can work well if you want to gain market share quickly. What PLG Signals Can Sales Use to Sell Software? Product-Led vs. Hybrid What are the pros and cons of different motions? Let’s look at some examples.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

Sales Hacker

FEBRUARY 7, 2018

In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window.

Growth 99

Growth GTM SQL Strategic partnership 99

Partners in Excellence

AUGUST 16, 2015

If you sell financial management systems, it’s useless to talk to your customers about shifts in manufacturing technologies that are impacting them. Their share prices are declining, their revenues or profits are in freefall, their market share is declining. Perhaps they’ve had shipping or quality problems.

Prospecting 105

Prospecting Pitch Appointment Campaign 105

ConversionXL

FEBRUARY 6, 2019

If your product hasn’t yet launched, it’s obvious that you’re in this initial phase of the product lifecycle. For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options.

Product 124

Product Price Campaign Growth 124

Hubspot

JULY 17, 2012

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. I guess you can say hindsight is 20/20, but large-scale guerrilla marketing campaigns of this nature should really consider all possible outcomes before launch.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

AUGUST 24, 2020

But if you’re considering setting up an online store, or changing your focus in response to the current climate, you might be wondering what you should sell. But before you get started, you need to decide what you’re going to sell. A niche is simply a smaller and more specific subsection of a larger market. Image Source.

Niche 100

Niche Entertainment Retail Gaming 100

Hubspot

MARCH 18, 2016

They issued public apologies, updated their food safety protocols, and launched a new ad campaign focusing on how darn safe their food is (now). In 1917, Converse launched the first mass-produced basketball sneaker: the All Star. of the market share. coli outbreak. And thennn norovirus struck. 1) Converse. 1) Converse.

Conversion 78

Conversion Sports Campaign Objectives and Key Results 78

Search Engine Land

JANUARY 14, 2023

At launch, Facebook Graph Search only included people, photos, places and interests. LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2015: Google made four updates to the events knowledge graph, after launching the markup back in March 2014. 2014: Google’s share of search queries was up 0.6

Engineering 92

Engineering Launch Retail Networking 92

Hubspot

SEPTEMBER 27, 2015

Its grand idea for bringing together the two chains fighting for market share? That said, my affinity for the brand doesn't change the way I feel about Samsung's witty commercials mocking Apple launches. Here are some of the most memorable competitive campaigns they've launched: The Pepsi Challenge (1975).

Launch 78

Launch Campaign Entertainment Follow-up 78

Sales Hacker

MARCH 4, 2025

I think Calendly, it’s one of those blessings and a curse where you can sell into all different parts of the organization, really, like everyone has meetings, everyone needs to schedule their, their day in their life. So it was all of my marketing peers and our CMO, Dave, who, you know, it’s my boss.

GTM 71

GTM X-functional Start-ups Campaign 71