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Why Google lost: The DoJ’s case in 11 slides

Martech

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. How was that market share gained? That 89.2%

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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. Implement a guided selling tool.

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Is it time to rethink your Google Ads strategy?

Search Engine Land

If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” It’s an old-school marketing practice that seems basic but is too often overlooked. The account was set up by region, and each ad group housed thousands of product-focused keywords.

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5 different paths to launch AI agents (with examples)

Sales Hacker

How do you actually launch one that gets the job done? This edition walks through five different paths to launch an AI agent. This path is best for automating glue work: outbound, follow-ups, lead research, CRM updates. Struggling with follow-up lag after calls or demos. Some teams are quietly building. What it automates.

Launch 79
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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

With a promotion driving demand, clearing out old goods can make room for new ones and free up working capital. Launch new products quickly Discounts and promotions do not have to be reserved for old products. Selling to current customers is generally much easier, and occasional exclusive deals incentivize repeat purchases.

Promote 52
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Optimizing for Amazon branded search: Best practices to boost visibility

Search Engine Land

Failure to do so could lead to your brand awareness efforts on other platforms inadvertently driving traffic to competing products on Amazon, further eroding your market share. A copycat brand ended up with the No. Business email address Sign me up! This validated that branded spend is necessary on Amazon. Processing.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey.

Price 109