Search Engine Land

MAY 31, 2024

Site launches are arguably one of the most risky SEO endeavors. I’m sure any experienced SEO you ask could tell you a site launch horror story or two; whether it was their own doing due to lack of knowledge/experience or something completely out of their hands. After launch, we experienced traffic loss and conversion rate drops.

Launch 89

Launch User Experience UX Education 89

ClickFunnels

JULY 22, 2021

Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app. There’s a better way… Meet The Value Ladder Sales funnel. And launch your funnel! …in This is the approach to interstitial ads that is recommended by Google.

X-functional 246

X-functional Gaming Pitch Launch 246

SaaStr

FEBRUARY 22, 2023

Despite all the advancements in technology, creating a product with a great user experience remains challenging. Many companies believe excellent product design comes from hiring the best engineers and signing up for the latest software instead of building from the users’ perspectives.

Minimum Viable Product 114

Minimum Viable Product Product Drivers/motivators User Experience 114

ConversionXL

DECEMBER 4, 2014

It’s sad, but most sites are still built the stupid way – based on a committee meeting (no conversion analysts involved – just clueless marketing execs chatting) or the HiPPO (highest paid person’s opinion ). By the time it launched, it was already outdated. in the first quarter following the launch of its new website.

Conversion 124

Conversion User Experience A/B testing Launch 124

ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. Ideally, a user should be able to get to where in as few clicks as possible. . This is where technical SEO meets on-page SEO. Like redirect chains, 404s don’t make for a great user experience. Ranking opportunities.

User Experience 162

User Experience UX CTR Engineering 162

SaaStr

NOVEMBER 26, 2024

However, he remained convinced that existing solutions weren’t meeting user needs effectively. This dedication to user experience helped shape Zoom into a more user-friendly platform than its competitors. Yuan’s approach to building Zoom was heavily influenced by his customer-centric philosophy.

Engineering 103

Engineering User Experience Launch Technology 103

SaaStr

JANUARY 22, 2021

Every year, millions of new products are created and launched. Product-Led Growth Meets Evolving Customer Expectations: B2B buyers prefer to try before buying. The growth team needs to focus on optimizing user acquisition and PQLs (Product Qualified Leads). This team and manager will own the post-sign-up experience.

Growth 111

Growth Product GTM User Experience 111

Search Engine Land

SEPTEMBER 11, 2023

With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high ranking, especially if it’s published on a website with a high domain authority. Improve user experience. Optimizing your website for mobile users. Fine-tune on-page elements.

CTR 143

CTR User Experience Trust Engineering 143

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. There are several underlying causes behind this, from lack of preparation to failure to meet the needs of customers. So, how do you ensure your product launch bears fruit?

Launch 59

Launch Negotiate Product GTM 59

Heinz Marketing

AUGUST 23, 2023

Lessons Learned from Launching Our New Site 1. For this, we recommend setting up a weekly meeting cadence for key members of the project and looping in others when necessary. While email is great for quick questions, there’s an aspect of meeting in person or virtually that’s hard to replace.

Objectives and Key Results 97

Objectives and Key Results Launch User Experience Referrals 97

ConversionXL

JULY 16, 2021

When they launched, their coolers were 10x the average price. The same goes for new product launches. If you don’t follow a product launch strategy, you’re shooting in the dark and hoping you hit your target. . And keep the user experience top of mind. They weren’t an overnight success. It can’t live in a bubble.

Niche 127

Niche User Experience Transportation Launch 127

Martech

SEPTEMBER 28, 2022

Marketo introduced productivity, user experience and permission control features last month. Advanced calendar routing rules are aimed at improving user experience. Your chatbot avatar can be customized to meet branding guidelines with the new Custom Chatbot Avatar feature. Here’s the TL;DR.

Appointment 102

Appointment User Experience Represent CRM 102

Martech

MAY 3, 2024

As with other recent HubSpot updates , the April 2024 updates continue HubSpot’s focus on harnessing AI to refine user experiences and improve operational efficiencies across sales, service, and marketing platforms. Automated call handling with IVR technology. AI-powered deal prioritization with predictive deal scoring.

Service 124

Service E-commerce Strategize Campaign 124

ConversionXL

JULY 3, 2014

Within a month of taking the helm as CEO at the retailer, Ron Johnson launched a radical rebranding. Where Hubris & Failure Meet… Not only did Johnson admit he didn’t understand what his customers wanted, he has made it clear why. Image via Bigstockphoto.com. They gravitated to stores that competed that way.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

Salesforce

JULY 14, 2021

How can businesses extend their brand quickly to meet new needs? With headless commerce, businesses can launch new front end experiences quickly. At the same time, companies interested in improving their user experience should also know how headless can help them deliver even better customer satisfaction rates.

User Experience 98

User Experience Manufacturing Launch Education 98

Highspot

MAY 15, 2025

The better you understand your partners, the better you can tailor your enablement strategy to meet their needs based on the number of staff members, skill level, and type of prospect they interact with. You can mix live sessions, online courses, on-demand content, and certifications to meet different learning styles.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 109

User Experience Sports Manufacturing Engineering 109

SaaStr

SEPTEMBER 11, 2024

Lucid launched in 2010 (before PLG was a term), and their team had an intense focus on product early on, so much so that the COO at the time read through hundreds of thousands of customer support tickets to hear directly from customers. They had to invest a lot upfront to make sure they were ready to meet the needs of a global user.

Territory 120

Territory GTM Price Cross-sell 120

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty. This enables you to tailor marketing efforts and enhance user experience.

Customers 112

Customers A/B testing User Experience Strategize 112

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). The ongoing shift in Google's algorithm over the past decade indicates a new market focus on meeting user expectations. Optimizing for search engines shouldn't be your main focus anymore.

User Experience 101

User Experience Retail Engineering UX 101

Salesforce

JANUARY 3, 2024

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. On the flip side, if it’s a bumpy user experience – long load times, hidden log-ins, irretrievable data – then it’s possible their collaboration wasn’t as seamless.

UX 105

UX User Experience Clients Meeting 105

Martech

MARCH 24, 2023

Many of the questions you’re addressing during the set-up and launch of your DAM are the same questions you need to focus on when defining your governance policies. Your DAM is likely an enterprise-level system that must meet the needs of varying and, in some cases, competing divisions and departments within your company.

Government 112

Government Legal Angle Launch 112

Salesforce

APRIL 3, 2024

Human-centered design is an approach to problem solving that begins with identifying user needs and then creating solutions that meet those needs. It’s about designing with , not for , your users. Bringing in users early and often is essential. We meet users where they are,” she said.

Appointment 104

Appointment UX User Experience Education 104

Hubspot

FEBRUARY 28, 2020

We needed a strategy for managing our websites that could accomplish our team needs: it needed to empower the many people at the company who contribute to the website and ensure a consistent user experience that delivered on measurable business goals. Choose a content management technology that meets your team’s needs.

User Experience 100

User Experience Click Through Rate A/B testing Conversion 100

ConversionXL

JANUARY 9, 2019

Schedule one-hour meetings with leaders in each category. For example, what is the deadline for the website launch? Relying on recognition helps reduce cognitive load —people have to think less when using your site, which makes the user experience easy and enjoyable. At least 4 weeks before your website launches.

UX 131

UX Process User Experience Technique 131

Search Engine Land

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 100

User Experience Sports Manufacturing Engineering 100

SaaStr

JUNE 19, 2024

In this panel discussion, our group will share exactly how they built and launched frontier AI features, followed by massive adoption. They’ll discuss behind the scenes building GenAI, along with firsthand advice they wish they knew incorporating AI at scale.” ” #2. ” #4. Should be a great one! #5.

GTM 117

GTM Cross-sell Finance Price 117

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. Yelp launches “health and safety measures” community feedback feature. Foursquare Launches “Personalized Search For The Real World”.

E-commerce 106

E-commerce Launch Engineering User Experience 106

Salesforce

APRIL 29, 2022

While tech debt is fairly established, design debt, also referred to as UX (user experience) debt , as a concept is still developing a common language. But, crucially, user research uncovers unmet needs and motivations on an individual level. These insights inform and inspire better user experiences.

UX 98

UX User Experience Objectives and Key Results Technology 98

Search Engine Land

MARCH 10, 2023

These efforts include improving discovery and monetization tools and launching new creator-focused programs. In fact, many platforms have made similar decisions in the past as they invest in new features and tools to improve the overall user experience. Meta’s broader focus.

User Experience 103

User Experience Launch Promote Engineering 103

Hubspot

APRIL 12, 2021

The Core Web Vitals report gives you insight into page performance, so you can improve your site experience and let the Google bots know it's worthy of a high search ranking. But why does speed and user experience matter for your business? If page load time increases from 1 second to 3 seconds, bounce rate increases 32%.

User Experience 101

User Experience UX Follow-up Start-ups 101

Martech

OCTOBER 20, 2021

In January this year, the European operation became Discovery Plus; then Discovery Plus was launched in the U.S., The same challenge came around, of course, when “Chernobyl” ended: “But at least it maximized and prolonged the lifetime of the users. ” Automated recommendations improve user experience.

Sports 109

Sports Networking User Experience Appointment 109

ConversionXL

OCTOBER 7, 2021

With an MVP, or a product you’re confident in talking about ahead of launch, you can use the development stage to create a buzz. Social proof can also be repurposed on social media to start building trust ahead of your product launch. Slow skimming also involves launching your product at a high price, but instead with low promotion.

Product 142

Product Minimum Viable Product Price Launch 142

Search Engine Land

SEPTEMBER 22, 2023

In an email he sent to his team back in May 2019, he wrote: “If we don’t meet quota for the second quarter in a row and we miss the street’s expectations again, which is not what Ruth signalled to the street, so we will get punished pretty bad in the market.”

Price 106

Price Engineering Quota User Experience 106

SaaStr

DECEMBER 7, 2021

It consists of brackish water and is a unique ecological phenomenon where saltwater and freshwater meet. Additionally, they launched a wall-to-wall workflow and ultimately acquired an analytics platform. While at LiveRamp, a small customer in Minnesota asked Rachel and her team to meet with their data scientists.

Product 111

Product Growth User Experience Technique 111

Hubspot

DECEMBER 9, 2012

a new feature launch, and tips for planning your marketing in 2013. The Instagram-Twitter Saga Highlights a Good Lesson About User Experience, as Reported by TechCrunch. But shouldn't its users' experience also be a priority? Read Arrington's full article about the Istagram-Twitter saga here to see what we mean.

User Experience 78

User Experience Networking Sports Launch 78

Salesforce

JANUARY 24, 2024

When teams don’t work together, it can affect how a customer or end user experiences your product. We have seven tips for how we un-siloed these teams: Identify knowledge gaps Partner with team leaders Launch communications channels Generate collective wisdom Spark curiosity Experiment, assess, and iterate Reinforce best practices 1.

UX 104

UX Product Launch User Experience 104