Martech

MAY 1, 2025

I’ve seen firsthand how YouTube can elevate brand visibility, drive engagement and even accelerate the sales cycle for B2Bs. What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Whatever your niche, the key is continuously testing and refining your targeting.

B2B

Martech

NOVEMBER 7, 2024

While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023. launched Jane, an AI specialist for content marketing and SEO. Jane joins Maya, the AI brand analyst launched in August, to offer data-driven marketing solutions. The full report can be found here. ( Processing.

Niche

SaaStr

AUGUST 4, 2025

AI budgets are expanding rapidly, and the traditional rules about enterprise sales cycles are being broken by the magnitude of improvement these tools provide. Efron prefers large industries (healthcare, legal, finance) over niche markets because there are more follow-on use cases to build. This is about market expansion potential.

Healthcare

Hubspot

NOVEMBER 19, 2024

However, trend analytics and forecasting can also be completed by sales and marketing teams, growth experts, and product development managers. Some trend forecasting should occur before starting a business or launching a new product or service. Murphy uses AI and predictive analysis to forecast demand and sales.

CRM

Search Engine Land

AUGUST 28, 2024

The more you understand about your market ecosystem, the better positioned you’ll be to carve out your niche. More sales? ” For Christmas, instead of “Holiday Sale,” how about “Unwrap Joy: Christmas Deals That’ll Make Santa Jealous”? When do you make the most sales? Higher ROI?

Click Through Rate

Sales Hacker

JULY 11, 2025

Treat your bio like metadata Include relevant terms in your bio, such as your niche, offering, or location (e.g. Back in late 2023, shortly after launching Threads, public posts from Threads started showing up in Google search results. Be specific: “Social media calendar in Notion for a beauty brand.”

Engineering

Hubspot

JANUARY 3, 2025

Bailey says she launched the business with just 35 thousand pounds. In the months leading up to the launch of my business, I joined a startup accelerator and got a contract for a new investment fund through that. Other ways you can differentiate your startup include: Focusing on unique selling points and niche markets.

Networking

Sales Hacker

JUNE 24, 2025

From viral LinkedIn content and founder-led dinners to the now-infamous “donut drop” strategy, this episode is packed with practical, first-principles GTM plays you won’t find in a sales playbook. Both Centari and Atrix AI scaled founder-led sales by hiring a Chief of Staff to operationalize and extend GTM efforts.

GTM

Hubspot

APRIL 23, 2025

Tips to Get Started: Research recent business sales in your industry. Do your due diligence by gathering all of your documentation and getting ahead of anything that could slow down the sale (such as signoff from other shareholders or active lawsuits or legal proceedings). Will they keep your team employed after the sale?

Sell

Hubspot

FEBRUARY 21, 2025

Two years ago, my sales pipeline was a mess leads ghosted after the first call, and I struggled to keep track of contacts with notes scattered across multiple tools. Unlike traditional sales approaches that often rely on scattershot cold calls or waiting for leads to come to you, target account selling puts you in control.

Clients

Sales Pop!

DECEMBER 17, 2024

Brands with strong positioning and consumer personas offer negotiated partnership opportunities to creators, who in return offer a strong commitment to a cause, an aspirational lifestyle, interactive and authentic communication, and ownership of a niche community.

Negotiate

Martech

JULY 3, 2025

Amazon Retail Ad Service Despite the growing excitement around retail media, Amazon’s recent launch of its Retail Ad Service made a relatively quiet entrance. However, the initial rollout lacked participation from major retailers, instead leaning heavily on niche and long-tail partners like iHerb and SayWee.

Retail

Sales Hacker

FEBRUARY 11, 2025

I would have loved to have this in my sales days or when I was leading my teams would have been an absolute game changer, helping me to better manage emails, to prioritize quick responses, collaborate with other stakeholders. So I was like, I referenced myself on the sales call. Here’s. And how do you find it? 00:31:00] Um, so.

GTM

Martech

JULY 18, 2025

Maybe it’s visibility with a niche audience. Skip the heavy-handed sales pitch. They’re interest-based groups, and some of them are active in niche B2B spaces. Whether it’s a product launch, industry conference or breaking news, being part of the real-time conversation can make your brand feel active and informed.

B2B

Hubspot

DECEMBER 18, 2024

Its a niche subject, and I wanted to cover more than just the expected franchises. Goodey explains how his client Eton , who offers business valuation services, has many location-based keywords like business valuation services in Los Angeles for their niche. Im going to share a little inside baseball with you.

E-commerce

Sales Hacker

FEBRUARY 24, 2025

Think of it this way: Every video you publish is like hiring both a tireless marketer and sales rep who work 24/7, never ask for a raise, and keep getting better at generating demand over time. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

B2B

Sales Hacker

FEBRUARY 4, 2025

So my company Operators Guild or the community is launching its 21st chapter. What did you wish more CROs, VPs of sales, your counterparts on the revenue side knew about how to communicate? I can’t name the company, but where the VP of sales.[00:11:00] CFOs understand that marketing and sales want to look good.

GTM

SaaStr

JULY 23, 2025

Replit : After languishing at sub-$10M ARR for 8 years, suddenly 10x’d to $100M ARR in the exact same 8-month window following their AI Agent launch in September 2024. This isn’t coincidence. This is category emergence at unprecedented velocity. ARR per employee (45 FTEs) Replit: $1.5M

Government

Hubspot

NOVEMBER 22, 2024

You may (or may not) choose a niche. As you gain experience, you may decide to specialize in a particular niche or area of expertise. You’ll launch your first venture; you’ll feel totally awesome. Leverage tech to be a one-person sales org.

Objectives and Key Results

Sales Hacker

JULY 8, 2025

06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around. 13:26 The speed dating hack that landed Coffee’s first sales leader. 17:36 What Doug learned running Sales Cloud at Salesforce — and why he left. 24:37 Why sales tech stacks are bloated — and how AI-native CRMs solve it.

GTM

Salesforce

OCTOBER 18, 2024

While some successful small businesses have been launched with a shoestring budget, it’s less stressful if you have a significant financial cushion. Or, rather than making pieces yourself, refinishing and repurposing used furniture can launch a business rooted in sustainability, reclamation, and eco-friendliness.

Minimum Viable Product

TrackStreet

JULY 2, 2025

Brands should also align internal stakeholders, including sales and distribution teams, to ensure compliance and support enforcement. Keep the Buy Box under control The Buy Box is where most Amazon sales happen, and losing it can lead to a significant drop in conversions. To reduce risk, brands must diversify.

Legal

Salesforce

JULY 28, 2025

Here are seven types of creators: Bloggers: Write content for websites and newsletter platforms, specializing in diverse topics and niches. A recent example is ‌Dunkin’ Donuts’ partnership with TikTok creator Charli D’Amelio for the launch of The Charli drink. Source: Dunkin’ Donuts The result?

E-commerce

Hubspot

FEBRUARY 26, 2025

It enables businesses to not only predict future sales revenue but also make informed decisions about resource allocation, investments, and strategic initiatives. Revenue forecasting also contributes to other key business functions, including: Sales. Linear Regression Using linear regression to forecast sales is another common method.

X-functional

Sales Hacker

JULY 18, 2025

Pitch niche blogs, software communities, or review publishers. best AI email tools for sales teams”). Startup to watch Iris just launched the first AI analyst that delivers fast, accurate answers to real business questions (without the bottlenecks of SQL, dashboards, or data teams). Add a llms.txt file.

Gaming

Salesforce

APRIL 28, 2025

Launched in 2010, its gone from a simple photo-sharing app to a global hub for creativity, connection, and business. Kickstart your SMB with Starter Suite Get started with CRM and see results from day one with Starter Suite the all-in-one suite with the marketing, sales, service, and commerce tools you need to succeed.

Follow-up

Martech

JULY 30, 2025

They appear in every niche, from beauty junkies and home design obsessives to finance YouTubers and podcast hosts. For example: Micro and niche creators: Commission-based pay, discount codes and exclusive perks work best. Creators influence every stage of a consumer’s shopping journey from discovery to post-sale loyalty.

Commission

Salesforce

APRIL 21, 2025

For small businesses and startups, this platform can drive brand awareness, customer engagement, and sales. Events: Events feature helps promote upcoming activities such as workshops and product launches directly on the platform. Marketers can reach a total potential audience of 2.249 billion users through Facebook. 71% of U.S.

Promote

Sales Hacker

APRIL 22, 2025

11:06 Why nailing 3-5 core use cases beats going broad or too niche. 31:06 Building a hype train: how to activate champions at launch. 11:06 Why nailing 3-5 core use cases beats going broad or too niche. 31:06 Building a hype train: how to activate champions at launch. and so that’s one thing.

GTM

Martech

MARCH 11, 2025

The long-accepted reason behind the popularity of previously browsed messages is that familiarity with the browsed item led to additive sales. But there was a crucial missing step: gathering customer input before launch. A new one is that familiarity with the browsed product leads them to discover and purchase a new item.

B2B

Hubspot

NOVEMBER 27, 2017

No list of sassy brand social media accounts is complete without MoonPie -- the vintage snack cake that started garnering a lot more attention on Twitter for its quirky insights -- and burns -- after launching a Twitter beef with Hostess Snacks over whose treat was the official snack of the solar eclipse in the summer of 2017. Mark right now.

Niche

Martech

MAY 16, 2025

Choose the right platform (stop spreading too thin) Before you launch anything, look hard at where your audience spends time and where theyre most ready to engage with your brand. Research whats typical in your niche to set realistic starting points. CPA (cost per acquisition) : How much are you paying for each lead, signup or sale?

CTR

Salesforce

MAY 27, 2025

Many entrepreneurs start a small business to serve specific community needs or address a niche market demand. A tech startup looking to build the next big app might land $2 million from venture capitalists to hire developers and launch marketing campaigns. Others might start with a digital storefront and expand into online sales.

CRM

Hubspot

MARCH 7, 2025

For example, HubSpot's latest AI Trends for Sales data shows that AI adoption in sales surged from 24% in 2023 to 43% this year. My Takeaway At this point, Ive interviewed enough AI integrators and experts across multiple niches to shout this from the rooftops AI cannot replace the human touch.

Government

Hubspot

MAY 8, 2025

With the right processes, like working with a mergers and acquisition firm, entrepreneurs can bid on for-sale brands and quickly become owners of an established brand. Roddy adds, A lot of the marketing costs to launch the brand have already been invested. Looking for more insights on the state of entrepreneurship?

Niche

Sales Hacker

MARCH 1, 2025

Success comes down to forming an opinion, executing quicklywhether on a feature, content, or sales tacticand embedding learning loops that enable rapid iteration and improvement. She specializes in launching products, entering new markets, and scaling companies to the enterprise. The launch of Default 2.0

GTM

Hubspot

MARCH 25, 2025

The chatbot said, Hi there Welcome to HubSpot Sales! He was responsible for launching an AI chatbot agent at Dstny and deployed it with thousands of companies internationally. Based on the AI agents findings, Twixify launched its campaign. Is your sales team using a CRM with built-in AI ? I liked the question back.

Product