Martech

AUGUST 22, 2024

That means also being clear on each stage of the sales pipeline. Nothing is fully implemented until your team is comfortable using it, so be sure to have a thorough adoption plan that includes post-launch support, such as user office hours to facilitate live Q&A,” said Samani-Sprunk. Email: Business email address Sign me up!

CRM 124

CRM Customer Relationship Management Relationship Management Follow-up 124

Heinz Marketing

JUNE 26, 2025

But too many teams are still focused on vanity engagement metrics that don’t translate to pipeline. That means: CSMs receiving alerts from product usage or NPS spikes Marketing launching dynamic nurtures triggered by signal thresholds Sales following up with tailored plays linked to behavior or milestones Example Workflow 4.

GTM 89

GTM Cross-sell Referrals Pipeline 89

Martech

SEPTEMBER 17, 2024

A sub-second real-time pipeline for data to pass through, from ingestion to activation “and everything in between” to power Einstein personalization. Dig deeper: Salesforce launches new, ‘more trustworthy’ generation of AI bots Shout out to the data lakes. ” The sub-second layer (courtesy Salesforce).

Represent 75

Represent Pipeline Launch Networking 75

Martech

NOVEMBER 1, 2024

Marketing teams are often measured on MQLs, pipeline generation and new logo acquisition. Step 3: Test and iterate Launch pilot program with selected accounts. Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays.

Growth 137

Growth GTM B2B Strategize 137

SaaStr

NOVEMBER 20, 2024

With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale. Since its launch less than 5 years ago, Copilot has grown to 77,000 organizations using and almost 2 million users.

Product 104

Product GTM Legal Launch 104

Sales Hacker

JULY 11, 2025

How do you actually launch one that gets the job done? This edition walks through five different paths to launch an AI agent. Wrap an agent around an existing workflow If your team already has some structure (regular pipeline reviews, onboarding processes, forecast prep, etc.) Coffee just launched, an AI-first CRM.

Launch 83

Launch GTM SQL CRM 83

Salesforce

JANUARY 9, 2025

Sales acceleration is a collection of strategies using automated tools and workflows to help sales representatives move leads through the end-to-end sales pipeline faster, engage with customers more effectively, and close more deals in less time. It works by optimizing various factors across the sales pipeline.

Closing 98

Closing Represent Territory Lead generation 98

Heinz Marketing

JUNE 5, 2025

Use stage-specific KPIs: engagement and reach for awareness, influence pipeline for consideration, conversion rates, and deal velocity for decision. Revisit your journey every 6–12 months or whenever you launch a new product, enter a new market, or observe significant shifts in buying behavior.

B2B 59

B2B Pipeline Campaign Sales 59

RingDNA

APRIL 11, 2025

But beyond merely revealing insight into reps’ performance, tracking the right sales KPIs is critical to assessing they overall health of your sales pipeline. And a lot of companies are finding it harder to build pipeline than ever before. Value: It’s important to know how lead response time affects your overall sales pipeline.

Quota 62

Quota Sales Pipeline Contact 62

Martech

JANUARY 14, 2025

HubSpot launched 97 updates in December 2024. How it helps you This update empowers sales managers and their teams to prospect and build pipelines from anywhere. Now, with up to three new lead-generation entry points and an interface closer to the desktop experience, reps can seamlessly manage and expand their pipelines on the go.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Sales Gravy

JUNE 19, 2025

Focusing solely on the quick sale burns through pipeline leads faster than you can replace them, leaving you on a perpetual hamster wheel of prospecting just to stay afloat. Mary's competitors immediately launched into aggressive pitches and discount offers to David, the CFO, hoping to close the deal quickly.

Commission 70

Commission Cross-sell Manufacturing Pitch 70

Highspot

JULY 9, 2025

Pipeline is harder to build. With our Summer 2025 Launch , we’re introducing powerful innovations across the platform—all anchored by Highspot Nexus , our unified AI and analytics engine. This Summer Launch sets the foundation—Spark (October 7–9) will show you what’s next. Buyers are harder to reach. And the margin for error?

GTM 52

GTM Launch Objection handling Negotiate 52

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. Get a full visual of your business in an instant Get complete visibility of your pipeline, forecast, and team with Revenue Intelligence from Sales Cloud. Use AI to hit your forecast every time Spot and address pipeline gaps that threaten your forecast. Watch the demo

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Salesforce

OCTOBER 14, 2024

At Salesforce, we’ve tapped into the latest advancements in large language models (LLMs) and reasoning techniques to launch Agentforce. Equipping AI with this kind of agency requires an extremely high level of intelligence and decision-making.

Engineering 128

Engineering Represent CRM Follow-up 128

Martech

JUNE 26, 2025

The appeal for sales is obvious: fast, automated outreach that feeds near-term pipeline. The short-term gain of mass AI-driven prospecting risks long-term brand equity, shrinking your future pipeline and undermining sustainable revenue growth. But this rapid scale comes with risk that sales doesn’t understand. subsidiary.

GTM 106

GTM Strategize Pipeline Engineering 106

Sales Gravy

MARCH 25, 2025

The sum of these efforts can accelerate your pipeline more effectively than leaning on one channel alone. Launch new ad campaigns in short sprints, measure cost per lead, and pivot quickly if the numbers dont add up. The sum of these efforts can accelerate your pipeline more effectively than leaning on one channel alone.

B2B 80

B2B Appointment Inside sales Pitch 80

Martech

JUNE 12, 2025

Unfortunately, the cost of that decision shows up in pipeline gaps, missed revenue targets and stalled growth. It rarely pays off and is certainly not a sustainable pipeline strategy. When aligned with sales, marketing doesn’t just hand off leads; it fuels pipeline velocity and increases win rates. Many do not.

GTM 102

GTM Gambling Pipeline Strategize 102

Salesforce

NOVEMBER 12, 2024

For example, a tech company that generates so much buzz for its latest smartphone that people are lined up in front of its stores on launch day creates excitement and demand for a new product. Learn more What is a customer value proposition (CVP)? Emphasize things like design and technology that may appeal to your customer and their needs.

Transportation 52

Transportation Drivers/motivators Customers Territory 52

Salesforce

JUNE 17, 2025

And for all you scale-ready sales leaders: Easily expand your partner ecosystem with Partner Cloud’s centralized management of enablement, pipelines, and comp planning. Then, navigate to Agent Builder in Setup and enable Pipeline Management. This is just the tip of the productivity iceberg. Finally, configure and test in Agent Builder.

Sell 83

Sell Territory E-commerce Sales 83

Hubspot

SEPTEMBER 4, 2024

Automatically create tasks for sales reps or other team members based on specific triggers, such as a lead reaching a particular stage in the pipeline. Best for: Small sales teams looking for a simple and easy-to-use CRM with pipeline visualization tools. But in August 2022, it launched its sales CRM, which has become popular.

CRM 73

CRM Price Contact Pipeline 73

Hubspot

JULY 22, 2025

Clari Best for: Revenue leaders and sales managers who need accurate forecasting and pipeline visibility. Clari is a revenue intelligence platform built for sales leaders and RevOps teams who need a clear, data-backed view of what’s happening after leads enter the pipeline. Pros Identifies key decision-makers in complex organizations.

Objectives and Key Results 56

Objectives and Key Results Price Follow-up CRM 56

Highspot

FEBRUARY 20, 2025

For example, if you recently launched 12 new features, highlight the top three that deliver the most substantial ROI or address the most common customer pain points. Simplify the Learning Process Start with the most critical selling points, then go deeper as needed.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

SEPTEMBER 16, 2024

Increase regional sales pipeline by 20%. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Sample goals: Host 10 regional events to generate new sales opportunities.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Salesforce

JUNE 5, 2025

Today, we’re thrilled to announce the Beta launch of Zero Copy File Federation , a powerful evolution that makes it even better to shatter data silos and unlock the full value of your enterprise data. Last year, we took a significant step towards this vision with the introduction of data federations in Salesforce Data Cloud.

Retail 52

Retail CRM Launch Territory 52

Hubspot

DECEMBER 11, 2024

In B2B, this often means combining hard numbers (like pipeline data) with qualitative inputs (like sales rep confidence levels). An analysis by Dgtl Infra found that when they used integrated forecasts (combining sales data, usage metrics, and market trends), they closed 31% more revenue than those relying on pipeline data alone.

Technique 36

Technique Retail Pipeline SQL 36

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. It even suggests next steps for leads at various pipeline stages, allowing salespeople to focus on the most promising opportunities and reduce time spent on less qualified leads. The potential wasnt just exciting it felt limitless.

Gaming 78

Gaming Technology Technology Campaign 78

SaaStr

JUNE 14, 2025

For example, instead of saying, “We’ll hit $10M ARR in two years,” break it down: “We’ll grow from $1M to $3M ARR by expanding our sales team and doubling our lead generation, then scale from $3M to $10M by launching into a new vertical.” This shows you’re not just dreaming—you have a roadmap to get there.

Pitch 93

Pitch Pipeline Growth Education 93

SaaStr

JANUARY 7, 2025

So Pavilion launched a new Revenue Leader podcast series last year, and we kicked it off with episode #001. You dont usually want to do one of the first episodes of a new podcast because they all take a while to build up scale, but since its led by Kyle Notion, CRO of Owner where Im on the board, we made an exception.

Strategize 109

Strategize Networking Trust Presentation 109

Sales Hacker

MARCH 30, 2025

Despite all the AI buzz, the phones are still ringing and still driving pipeline. Startup to watch Paid – Manny Medina officially launched his new company, a business engine for AI agents, along with 10M raised. But one unassuming topic that kept coming up? Cold calling. Tips for sales leaders Set clear expectations.

Cold Call 71

Cold Call GTM Objection handling Sales 71

Martech

JUNE 4, 2025

HubSpot announced today the launch of a deep research connector with ChatGPT. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture sequence to boost engagement, then use the insights to launch an automated workflow in HubSpot.

Pipeline 77

Pipeline CRM Launch Technology 77

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. AI search wars: Perplexity vs. Google, Microsoft, etc. Processing. appeared first on MarTech.

B2C 126

B2C Launch Gaming B2B 126

Highspot

JUNE 23, 2025

Imagine your team is launching a new product. With this kind of visibility, you can scale what works, scrap what doesn’t, and build a more predictable pipeline. Imagine you’re launching a new product. Highspot changes this by making your sales plays easy to access, easy to follow, and built right into the way sellers work.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity.

GTM 56

GTM B2C Finance Government 56

Sales Hacker

MAY 7, 2025

26:30 Advice for startups: identifying your ICP and fixing pipeline fundamentals. Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. So give you an example.

GTM 86

GTM Engineering Customers Cross-sell 86

Martech

JUNE 18, 2025

Launch a campaign before lunch? ” HubSpot: Listening before automating HubSpot has integrated AI across the GTM experience — from email generation to sales pipeline insights. Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? No problem. The broader AI industry?

GTM 103

GTM Strategize Trust B2B 103

Sales Hacker

JANUARY 13, 2025

Its important to avoid the common pitfall of hiring reps before having enough pipeline. Instead, push them a couple deals more than their threshold, and then hire another rep into the pipeline. This is often the opposite of what you do up this point, where youre building pipeline first. For Outreach, that threshold was 25 deals.

GTM 108

GTM Cross-sell Pipeline Strategize 108

Martech

APRIL 11, 2025

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. With fewer taps and faster access to call tasks and recent contacts, reps can reach out more efficiently helping them stay productive, build pipeline faster and close deals from anywhere.

A/B testing 104

A/B testing Campaign Contact Service 104