Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The retailer is also exploring the possibility of launching ads on Prime Video. That’s just not what we do.”

Retail 116

Retail X-functional Launch Non-Profits 116

SaaStr

JULY 20, 2024

Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. The types of people you want to hire at $1M to $20M will be consistent with the early days in the sense that, often, people want to hire generalists across functions. Hiring is another consideration.

GTM 121

GTM X-functional Engineering Referrals 121

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. Sophie Buonassisi: Wow.

GTM 69

GTM Engineering Customers Cross-sell 69

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 101

GTM Engineering Electricity X-functional 101

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. Trisha Price: nCino is a little bit different in its background.

Price 87

Price Retail X-functional Healthcare 87

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 105

X-functional Negotiate Contract Technology 105

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. is create a Prescriptive Methodology.

X-functional 132

X-functional Clients Growth Start-ups 132

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

Paid plans : Suite pricing begins at $39 per month, which includes unlimited surveys. The starting price for the entire suite is ~$40/month, but some services are offered in limited, individual free versions, including a free survey tool. Reporting and analytics functionality in SoGoSurvey ( Source ). SurveyLegend. 402 reviews.

X-functional 116

X-functional CRM Networking Price 116

ConversionXL

AUGUST 27, 2019

They can now deliver a lot of the same functionality, and your main decision-making factor could be the pricing model. And its data-layer functionality is versatile. Now they’ve launched a mobile app. But don’t launch a great idea if tracking is an afterthought. Consult experts. Stay focused. Company ABC.io

GTM 124

GTM X-functional CRM Technology 124

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Price 52

Price Profit margin Manufacturing Retail 52

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional UX Objectives and Key Results GTM 88

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Is there a price stumbling block? Users can then calculate pricing based on their chosen features. SEO, email marketing, Facebook advertising).

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

SaaStr

JULY 5, 2024

The simplest cheat code here is to put your hand over the LinkedIn job titles and ask yourself, “Would I still hire this person if they didn’t work at x company?” Everyone raised prices without earning it. Slack did its first price increase in history. HubSpot did two after having almost the same pricing for a decade.

GTM 84

GTM Cross-sell X-functional Pipeline 84

SaaStr

DECEMBER 17, 2019

This Schwab product, they launched it and a month later they had $10 billion in assets under management. ” And so we’ve seen the banks not only launch their own products like Intelligent Portfolios but do partnerships with a lot of lenders, a lot of other companies to distribute their products to their customers.

Finance 85

Finance X-functional Non-Profits Launch 85

ConversionXL

MARCH 24, 2016

Leading indicators can be usually be further broken down into three categories ( according to Richard Price , founder of Academia.edu): Network density: friend or following connections made in a time frame. Content added: files added to a Dropbox folder. Visit frequency: D1 retention.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

JUNE 16, 2015

Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices ). Is X actually influencing Y, or is it a mere correlation? Where do you cut out the soft launch. Run the AA test or at a periodic basis, run the AA test to making sure the tool is functioning correctly.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

SalesHandy

MARCH 21, 2023

All we want to know is how would that product help us I am investing X amount of money in it. This is a great opportunity to experience our {{Product/service}} at a reduced price and see the benefits for yourself. We have just recently launched very exciting new features on [product name]. Thanks, {{Your Name}} 3.

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

OCTOBER 21, 2019

dashboards in Google Data Studio (or any other visualization tool, for the price of that tool). You can then say that userID X, who came on January 11 from Google Ads, brought us $500,000 in revenue. Then, we used a Cloud Function to pull the updated files from Cloud Storage into our BigQuery tables. Use pricing calculator.

SQL 84

SQL X-functional CRM Clients 84

PandaDoc

OCTOBER 13, 2022

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. CRMs can be hard to wrap your head around, as there are a lot of competing platforms in the market and their pricing plans aren’t always easy to compare. Lead generation X ? Social media integration X ? Free version X

X-functional 52

X-functional Territory CRM Lead generation 52

SaaStr

APRIL 23, 2019

So, can you talk a little bit about the early days of going through that idea iteration phase, and how did you decide to launch Brex? Because if you’re launching a consumer company, or even B2B size product, you can pretty much sell, or have a product ready in those three to six months, and even have 10 customers. Henrique: Yeah.

Launch 87

Launch Pitch Niche Negotiate 87

Hubspot

SEPTEMBER 17, 2018

Launch a new product? Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage. At 30fps, 30 x 2 = 60, equalling a shutter speed of 1/60. What’s the goal? On Facebook?

Angle 101

Angle Objectives and Key Results X-functional CTR 101

SaaStr

FEBRUARY 11, 2020

So, again what David says, trying to force progress by jumping ahead before completing the current phase is kind of like two steps forward, three steps backward, because we’re in such a rush, because we see all of these stories around people launching and growing. If you’re a … There’s a lot of CEOs here.

Growth 112

Growth Niche Hospitality X-functional 112

SaaStr

JULY 15, 2022

And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. So again, we could use it for any function. But if you have a 10 X solution to a core problem, just market it in the US.

Growth 119

Growth Cross-sell Start-ups X-functional 119

SaaStr

AUGUST 20, 2019

We had a great easy-to-use pricing model. So we were able to launch that new business and that provided a tailwind to growth, as well. Instead of spending X millions per year, could we spend 2X?” If you get that wrong, boy, I tell you, you pay the price for those. It was still a ubiquitous market.

Growth 63

Growth X-functional Start-ups Conversion 63

SBI

MAY 21, 2019

May 21, 2019 08:00 AM EDT CHICAGO–(BUSINESS WIRE) – Mediafly , a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, today presents a brand new platform interface and added functionality to meet the needs of sellers across the globe.

Sell 30

Sell X-functional Presentation Quota 30

SaaStr

MARCH 26, 2024

In it, we cover the SaaS community’s most pressing questions about Artificial Intelligence (AI), pricing, efficiency, and funding. As a founder, you need to be more involved in functional areas like sales support and success. It’s tough for folks to staff these functions. Two things are fueling this change in CS with AI.

Price 121

Price X-functional B2B B2C 121

ConversionXL

AUGUST 31, 2017

AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Pricing is mid range – not as expensive as other leading competitors in the market. Pricing for Adobe Target is available on request. Dynamic Yield. Google Optimize.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

SEPTEMBER 13, 2012

your wife said it’s good or your friends said service X sucks). My guess is that you won’t buy it – even through the price is amazing and you know it’s a good product. Show prices. Many companies (and not just B2B) don’t reveal their prices, and make people get in touch instead. Does it work?

Trust 133

Trust X-functional Price Contact 133

ConversionXL

JUNE 23, 2019

For example, your wife said Product X is good, or your friends said Service Y sucks. My guess is that you won’t buy it—even though the price is amazing, and you know it’s a good product. Show prices. Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead.

Trust 132

Trust X-functional User Experience Price 132

SaaStr

MAY 14, 2023

Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. Nicolas : Really, one step at a time, so we knew the first pricing was just testing the market, and we iterated a lot on it. CEO of Algolia.

Price 111

Price Start-ups Up-sell X-functional 111

ConversionXL

SEPTEMBER 13, 2017

2) Price point dissatisfaction and competition defection. Prices for services in the SaaS industry go up and down, and while this is a predictable side effect of a capitalist market, it does pose some problems for individual companies. Have you improved some function of the site? Silence speaks volumes. Know your competition.

Customers 110

Customers X-functional Price UX 110

ConversionXL

APRIL 3, 2018

Two scariest words for SaaS customer – “pricing change’ – avoid shocking customers. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Value = (Knowledge + Process) x Skill x Attitude. Functional analysis. Create intimacy.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine revealed that: It quietly increase ad prices by as much as 10% without telling advertisers. Automated vehicle ads were launched. Google launches dynamic structured snippets for AdWords.

E-commerce 126

E-commerce Launch Campaign Retail 126

Partners in Excellence

MAY 27, 2015

At the drop of a hat, we will wax on endlessly about features, functions, feeds, speeds, and, of course, price. We have 76 features, 43 functions, lots of feeds, plenty of speed, and we are cheaper than them! The one’s that have a 100 rows of features, 50 rows of functions. We’re in love with our products.

Product 102

Product X-functional Price Sell 102

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. You can launch new tests with a point-and-click visual editor. We’re asked often whether a tool is good, bad, or downright awful, and until now, haven’t put it all together into a cohesive post – until now.

Conversion 124

Conversion A/B testing UX Consult 124

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. Launching into your message with “I work for so-and-so” is even worse than starting with your name. Here are some sample lines: "Did our pricing page have all the details you need?".

X-functional 101

X-functional Territory Prospecting Contact 101

ConversionXL

OCTOBER 4, 2018

Pricing varies substantially based on the number of users and, in some cases, amount of data, but generally starts around $1,000 per year, though it can easily scale into six figures. or “Who is likely to try product X?” Coordinating the involvement of those teams and accurately estimating the time-to-launch is complex.

Sports 131

Sports Clients Engineering Niche 131