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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. SAM stands for serviceable addressable market. SOM represents your serviceable obtainable market.

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Spot Bonus: What It Is and How To Do It Right

Salesforce

A spot bonus is an unexpected reward given to an employee to recognize their special contribution or achievement — especially when going above and beyond their typical responsibilities, like a service agent upselling to existing customers. When an employee embodies the core values or brand, such as above-and-beyond customer service.

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Unriddled: Twitter Takes Washington, Facebook's Follow-Up Changes, and More Tech News You Need

Hubspot

Twitter (and Facebook) Takes Washington. Tony Romm and Craig Timberg of The Washington Post covered the day's events in more detail. Verizon's 5G internet service shouldn't be confused, however, with 5G mobile service -- the goal of which is to support the rising number of mobile internet users. It's tech news: explained.

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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

In today’s competitive market, businesses must make every effort to build relationships with customers to provide personalized service. Sales Selected 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter. I can unsubscribe at any time.

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What Is Product-Led Sales? The Ultimate Guide

Salesforce

And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. It also helps jump-start lead qualification since your users are already interested in your product or service. The data may also reveal areas for product or service improvement.

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The AI messaging pivot happening across SaaS

Sales Hacker

Get specific – launch campaigns 2x faster beats transform workflows. Startup to watch Jeeva – just launched: your superhuman AI agent for top of funnel. Stotles – launched a major revamp to their single platform to growth public sector business. Use your customers language – not your internal jargon.

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The CRO & CMO Playbook for Creating GTM Alignment

Sales Hacker

Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services. Launches temporary Stream Teams to tackle GTM priorities. Campaigns launch with GTM baked in. At AppFolio, the team built UCE: Unified Customer Experience. An SDR lead.

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