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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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Strategic Guide: How to Find Your Target Market for Business Success

Lead Fuze

We will delve into concepts like market segmentation and strategic planning which can help elevate your business above the competition. It’s the lifeblood that fuels strategic marketing plans and drives successful business strategies. What is a Target Market Article? Learn more now. Adaptability is key.

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Digital advertising automation is here: Are you ready? by Fluency

Martech

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Here’s an easy way to think about this: Consider how you’d explain the workflow for launching ad accounts to a brand-new member of your team.

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Digital advertising automation is here: Are you ready? by Fluency

Search Engine Land

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Here’s an easy way to think about this: Consider how you’d explain the workflow for launching ad accounts to a brand-new member of your team.

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Advertising in local markets: A playbook for success

Martech

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Dig deeper: Why you should add predictive modeling to your marketing mix 5.

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How virtual data rooms benefit modern investment banking

PandaDoc

Use cases for investment banking data rooms include mergers and acquisitions (M&A), raising capital, seeking investors, and launching IPOs (initial public offerings). Any complex financial transaction that would be done by the bank in a physical location — raising capital, launching an IPO, mergers and acquisitions, etc. —

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How to safeguard your content strategy in an AI-driven search landscape

Search Engine Land

To prepare for SGE (slated to launch in December 2023), brands can consider these three steps: Discovery Ensure that your valuable content is easily found. Multisearch and experience: Essential factors for your content strategy In 2022, Google launched its Multisearch feature. Results must have credible citations for validation.