Martech

MARCH 21, 2023

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need.

X-functional 105

X-functional Negotiate Contract Technology 105

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. They’ve previously targeted Gen X but want to reach a younger audience. Part of the marketing strategy is to launch co-branded ads with retailers.

X-functional 124

X-functional Cross-sell Territory Retail 124

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. They provide technical and strategic support for marketing software tools, workflows and processes. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

X-functional 102

X-functional Objectives and Key Results Technology Technology 102

Search Engine Land

DECEMBER 28, 2023

These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft.

Retail 116

Retail X-functional Launch Non-Profits 116

Martech

JUNE 6, 2023

The challenge comes in understanding the many facets of this decision — your company’s unique position at the time — and knowing what your strategic goals truly are. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business.

X-functional 112

X-functional Cross-sell Contract Up-sell 112

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, sales in my view is best run on a quarterly plan.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

ConversionXL

JULY 15, 2020

While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success. What will I do today to move forward on strategic projects (not BAU)? Strategic-level user stories guide marketers in their tactical decision-making. Image source ).

X-functional 87

X-functional Technique Strategize Campaign 87

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Here, we aim to streamline potential strategic options and select the implementation strategy. Geolocation platforms (e.g., Ecommerce platforms (e.g.,

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 74

GTM X-functional Start-ups Campaign 74

Search Engine Land

MARCH 15, 2023

Fundamentals for SEO product managers These fundamental tips can help SEO product managers (PMs) accomplish day-to-day tasks while strategizing for the future: Trust but verify When validating technical SEO work done in the code, don’t assume everything has been implemented correctly. How to write an effective SEO ticket.

Product 78

Product X-functional Objectives and Key Results Engineering 78

Hubspot

AUGUST 17, 2021

Sometimes, it means they’re selling a lot of Product X when the company is pushing for sales of Product Y. In these examples, maybe Product X is a lot easier to sell and comes with a higher commission rate than Product Y. Maybe, that means they’re selling one-year deals when the company wants two-year deals.

Commission 91

Commission Quota X-functional Finance 91

ConversionXL

JUNE 16, 2015

Is X actually influencing Y, or is it a mere correlation? billion to building testing some of the largest function on the web site from site search to navigation for headers to footers to check out, you name it. Where do you cut out the soft launch. What’s the strategic value? We’re asking a lot of questions.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. And for those who are ready to commit, CTA buttons are strategically placed down the page. On its official launch in 2014, it had 15,000 daily users.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . It’s time to get together with heads of departments to get answers to more strategic questions. Experimentation launch. cross-functional teams) or working practices (e.g., Education program launch.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Sales Hacker

JUNE 20, 2019

3) Sales Ops has grown from tactical to strategic. I was responsible for onboarding hundreds of salespeople, training the entire BDR, AE, CS, and Support functions. 4) Sales Enablement, at most companies, has yet to experience the “tactical to strategic” movement mentioned for Ops above. Sales Enablement Debriefed.

Quota 82

Quota X-functional Strategize Start-ups 82

Hubspot

DECEMBER 28, 2012

Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. Many companies choose to send weekly or monthly product digests to keep their customers or fan base up-to-date with the latest features and functionalities. But what about the follow-up email?

X-functional 78

X-functional Promote Follow-up Contact 78

ConversionXL

OCTOBER 26, 2022

To amass UGC strategically, give your audience a reason to create. Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with. As people began to interact with the ads, The Essence Vault launched creative workshops and boosted those to increase visibility further.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

Highspot

MAY 20, 2022

Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Your enablement function is also responsible for socializing your playbook with your sales team and achieving rep buy-in. Still, you want to launch the final product strategically to ensure adoption in the long run.

Territory 52

Territory X-functional Sales Cross-sell 52

Hubspot

SEPTEMBER 17, 2018

Launch a new product? Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage. At 30fps, 30 x 2 = 60, equalling a shutter speed of 1/60. What’s the goal? On Facebook?

Angle 101

Angle Objectives and Key Results X-functional CTR 101

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. It’s really just a launching point for the next thing. It’s not a celebration.

Non-Profits 89

Non-Profits Strategize Trust Growth 89

Hubspot

AUGUST 24, 2016

My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Once you take a Snap, you have a few options: Discard your story by pressing the "X" icon in the top left.

X-functional 53

X-functional Follow-up Promote Start-ups 53

SBI

MAY 21, 2019

May 21, 2019 08:00 AM EDT CHICAGO–(BUSINESS WIRE) – Mediafly , a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, today presents a brand new platform interface and added functionality to meet the needs of sellers across the globe.

Sell 30

Sell X-functional Presentation Quota 30

Sales Hacker

MAY 20, 2025

I hear, at least on the marketing side, but across all functions is I wish we hired rev ops sooner and brought ops in sooner. And sounds like, I mean, across every function it’s [00:06:00] AI at the intersection is really elevating each function, allowing people to get outta the weeds, which is fantastic.

GTM 103

GTM Engineering Growth X-functional 103

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. The main question is: how can in-house SEO teams transform this complex dashboard into a more strategic one? Where did all these projects come from?

X-functional 115

X-functional Territory Launch Follow-up 115

ConversionXL

AUGUST 31, 2017

Chloe O’ Keeffe , Associate Conversion Consultant at Conversion.com, shares some pros and cons: Chloe O’ Keeffe: “Pros: The interface is really clear to understand and launching or monitoring tests is easy. You can launch new tests with a point-and-click visual editor. No coding skills necessary. Conductrics.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

SEPTEMBER 13, 2012

Companies that design for credibility have a strategic advantage over competition. your wife said it’s good or your friends said service X sucks). A note of caution: if your latest news item was published 2 years ago (‘We launched a new website!’) Reputed credibility – third party reference (e.g.

Trust 133

Trust X-functional Price Contact 133

ConversionXL

JUNE 23, 2019

Companies that design for credibility have a strategic advantage over the competition. For example, your wife said Product X is good, or your friends said Service Y sucks. A note of caution: if your last news item was published two years ago (“We launched a new website!”) A jobs page. Have a social media outlet.

Trust 132

Trust X-functional User Experience Price 132

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Value = (Knowledge + Process) x Skill x Attitude. Bugfixes, strategic initiatives, legal requirements, known wins, known losses. Dell launched an entirely new Dell.com frontend and backend.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. But even though I’ve always been strategic about my in-person opening lines, I only recently began applying the same level of thought to my online messages -- a common sales email mistake.

X-functional 101

X-functional Territory Prospecting Contact 101

ConversionXL

JANUARY 24, 2017

The future seems to belong to those moving far past myopic CRO practices and into the strategic and universal realms. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. But human creativity and strategic input still applies. Image Source.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

SEPTEMBER 13, 2017

The more information and time you have to strategize a method for retaining customers, the more likely it is that you’ll build a dedicated, loyal customer base. To combat this, the company launched a full-frontal assault of customer churn by defining their users’ issues. Have you improved some function of the site?

Customers 110

Customers X-functional Price UX 110

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. You can launch new tests with a point-and-click visual editor. We’re asked often whether a tool is good, bad, or downright awful, and until now, haven’t put it all together into a cohesive post – until now.

Conversion 124

Conversion A/B testing UX Consult 124

SaaStr

AUGUST 26, 2022

X this year. You don’t have to do every single function to still get a customer. For all these types of categories, I know it’s trite, but you just have to find your 10 X feature that someone will buy. First is strategic, and then the tactical. That’s the strategic. When did you start the company?”

Quota 98

Quota Growth Product Closing 98

Lead Fuze

JANUARY 2, 2024

But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve. This isn’t guesswork; it’s strategic empathy at play here.

Sales 52

Sales Strategize Niche Lead generation 52

SaaStr

OCTOBER 30, 2020

As you probably remember in the early 2010s, their mobile app store launched and kind of started to scale out. As you remember, very few people had mobile apps because it had just launched. The salesperson now isn’t just getting a name and email and this guy or girl wants to talk at X time.

A/B testing 110

A/B testing X-functional Start-ups Launch 110

Heinz Marketing

FEBRUARY 5, 2018

Not so that we’re functioning as a curation and we’re positioning it in a different kind of segment than it would normally be on our site. Insert company name X did Y. It functions similar to a case study or a customer success study. We did this thing. I don’t know. I don’t know.

Pipeline 60

Pipeline B2B Sales Pitch 60