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Why buyer groups matter in B2B demand gen and how to target them

Martech

Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance). IT asks different questions; marketing and legal have their own set of concerns.

B2B 132
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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

Get legal clearance for content Your legal team is one of the most important stakeholders for the marketing department. If you’re unsure about whether or not you can post something going around, check with your legal department to see what flexibility you have. “We “Leverage existing content within your organization.

B2B 109
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How autonomous AI pipelines will transform marketing campaigns

Martech

For example, HubSpot, which began as a tool for inbound marketing, has expanded to cover everything from sales to customer service and is increasingly integrating AI. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting.

Pipeline 126
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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Note that someone who simply expressed interest in your services by, say, visiting your law practice website, is not a lead unless they have also provided their contact details. Analyze what traits your existing clients have in common, then use that information to target people who might benefit from your services.

Referrals 237
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Major Pursuits – People, Patience and Pandemics

Sales Pop!

Over the course of these long enterprise pursuits , you’ll be dealing with wide, diverse buyer networks. The buyer network you face will consist of representatives from purchasing, finance, legal, and other corporate functions relevant to the organization’s needs in the pursuit.

Legal 242
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Customer experience tools and strategies: 2025 Predictions

Martech

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. Real-time translation will help reach global audiences.

Customers 124
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Brand Protection: The complete guide by Adthena

Search Engine Land

Use Adthena’s Ad Hijacking Detection solution: Monitor and report thousands of instances of affiliate ad hijacks across hundreds of affiliate networks with Adthena’s Ad Hijacking Detection. Here’s a breakdown of the key points: Trademarks: These are unique words, symbols or phrases that identify the source of your goods or services.