Search Engine Land

FEBRUARY 19, 2024

AI streamlines content customization for various regions, enhancing efficiency, speed, and scalability. Whether it’s your main website, directories, advertising campaigns, public relations, or other channels, they should all rely on this centralized source for accurate brand information.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Hubspot

DECEMBER 9, 2020

Market Penetration. First, take a look at your current customer base, and divide it by the total number of potential buyers within a specific region or demographic. This will give you a rough indication of how much of your product market you have been able to convert. If this value is low, that’s not necessarily a bad thing.

Sales 96

Sales Angle Commission Territory 96

Search Engine Land

DECEMBER 13, 2022

These studies will determine whether the brand can enter a new market, if the timing is right, or if there’s an opportunity to scale. Essentially, these are the main factors of success in any market entry or global launch. The correct paid media channels for launching in a new market.

Territory 97

Territory Networking Campaign Launch 97

Hubspot

OCTOBER 6, 2020

The brands contained within your average brand portfolio tend to fall into four main roles: flanker brands, cash cow brands, low-end entry-level brands, and high-end prestige brands. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market.

Electricity 101

Electricity Healthcare Sports Territory 101

Hubspot

MARCH 25, 2020

Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. You can go a little more in-depth here, so explain what void this product fills in the market and what opportunity you're seizing on to expand your market share, delight more users, and expand your customer base.

Launch 101

Launch Product Contact Follow-up 101

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Hubspot

OCTOBER 16, 2017

Perhaps you’re trying to build market share or attract the top 20 logos in your industry. Shifting product and/or distribution costs, rebates, and territory changes can make calculating this extremely hard. There are two main approaches to setting quotas. Quotas and OTE. How do you know what OTE should be?

Commission 101

Commission Quota X-functional Non-Profits 101

Search Engine Land

OCTOBER 10, 2023

Market share – splitting by digital and non-digital. Below are some of the main KPIs we track: Zero results searches This KPI measures the number of searches that don't yield any results or satisfactory responses for the user, which is crucial for improving search result accuracy and relevance. Omnichannel maturity.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Hence, both brands market the crap out of guitars, even if that means customers occasionally spill over into each other''s territory. Winner: McDonald''s.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

ConversionXL

JULY 10, 2019

The main report is a clickable link to a PDF, which doesn’t make much sense. how video habits vary by age, gender, or region). The main drawback of research studies? This article collates 22 statistics about mobile payments from 13 sources, covering security, users, market share, and global statistics.

Technique 125

Technique Promote Presentation Education 125

Salesforce

MARCH 12, 2024

Conduct market analysis Conduct a thorough analysis of your competitors, including their pricing models, market share, and target audience. You can use market research surveys, competitor analysis software, and industry reports to glean knowledge. This can increase your sales and market share simultaneously.

Price 52

Price Profit margin Territory E-commerce 52

Pointclear

JUNE 15, 2018

Increase the top line while reducing expense—it’s what every CEO wants—and what their sales and marketing leaders are looking for as well. Many execs are realizing that meeting this goal involves increasing investment in sales and marketing with a renewed focus on gaining market share instead of just stabilizing it.

Objectives and Key Results 45

Objectives and Key Results Commission Pipeline Cold Call 45

PandaDoc

SEPTEMBER 19, 2023

So, vertical marketing strategies are much more specific than mass marketing and not as custom as ABM. Evaluate the competitive landscape Assess the competition within each vertical market you are considering. Evaluate the number and strength of competitors, their offerings, market share, and the level of saturation.

Niche 52

Niche Cross-sell Price Referrals 52

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Soft Launch A soft launch is a strategic release targeting a limited audience, often in a specific region or demographic. Full-Scale Launch The full-scale launch is the main event.

Launch 59

Launch Negotiate Product GTM 59

SalesHandy

JULY 12, 2022

The main problems your potential clients could be facing would be, disorganization of their hiring activities, no proper record keeping, and wasting a lot of time doing extra paperwork. If for example most of your best customers are located in Europe then this is an indication you should focus your efforts on customers located in this region.

Customers 59

Customers Cross-sell Represent Up-sell 59

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? We’re pre-seed, so pretty early on, just cracking into the 5k MRR territory. They could be good at partner marketing and joint go togethers. Jason Lemkin: Well, look. They could be good at events.

Price 109

Price Product Start-ups Niche 109

ConversionXL

APRIL 24, 2019

Takeaway : The positive impact of market share compounds—especially for software adoption. In the United States, the consolidation of health-care systems is a model for efficient scale moats: a rash of regional acquisitions. The regional dominance of a single hospital system deters upstarts. Network effects.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Search Engine Land

JANUARY 3, 2023

2021: Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. (On Google Timeline Experiment Seen In Main Search Results. 2007: Google Calendar increased its market share by a paltry 333% between June 2006 and December 2006.

Launch 84

Launch Engineering Drivers/motivators Territory 84

Spiro Technologies

MARCH 29, 2024

How do you measure market share? We’ll put a Redi-Rock retaining wall right tight on a lot line where you can put your utilities, your water main, storm sewer, those things, directly behind the wall without needing any soil reinforcement and you can pave your parking lot directly on top of it. How do you measure market share?

Manufacturing 59

Manufacturing Up-sell Healthcare Territory 59

Martech

JANUARY 14, 2025

Googles global search market share was under 90% during each of the final three months of 2024. Cleary, were seeing a trend with Google losing search market share. Googles search market share appeared to be fairly consistent in most regions except Asia, which appears to have been a big reason for Googles overall drop.

Market share 121

Market share Territory Engineering B2B 121

Martech

NOVEMBER 1, 2024

Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share. It’s time to rethink AI adoption strategies.

Objectives and Key Results 121

Objectives and Key Results Click Through Rate High impact Drivers/motivators 121

Salesforce

APRIL 29, 2025

Choose the right model, and you could potentially unlock more revenue, market share, and customer satisfaction. Some pricing strategy examples include: Penetration pricing is used when a business launches a new product in a highly competitive market. Look at the market landscape and industry trends.

Price 59

Price Technique Profit margin A/B testing 59