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New Adobe Workfront Planning ties campaign development to execution

Martech

Main capabilities The main capabilities of Workfront Planning fall under three headings: 1. Record-keeping The generative AI abilities support the creation of marketing records like target audience and region, tactics, relevant business unit, again through a conversational interface. Email: Business email address Sign me up!

Campaign 122
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Transitioning to a headless CMS: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you head marketing ops for a minor league baseball team with a regional fan base. For this prompt, try selecting the marketing operations (MOps) persona.

Territory 112
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Measuring marketing incrementality: Best of the MarTechBot

Martech

By comparing sales performance in the test regions against the control regions, you can assess the incremental impact of your marketing activities. Context) You are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains.

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The Power of AI for Climate Action

Salesforce

Our approach to reducing AI’s environmental impact is built around three main components: right-sized models, employ efficient hardware, and prioritize low-carbon data centers. Data center emissions vary widely from region to region because they rely on local electric grids for power.

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IAB finalizes retail media networks standards for in-store

Martech

The IAB standards break up the store geography into five main regions or zones. Dig deeper: Retail media networks: What you need to know Store zones. To measure the effectiveness of an in-store campaign, RMNs must first agree on what counts as in-store. These include: Exterior Entrance Checkout Aisle Other. Ad formats.

Retail 110
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Improving marketing operations performance: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the marketing ops manager for a regional supermarket chain. Context) In addition to your other context, you are the marketing ops manager for a regional supermarket chain.

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Segmentation for email campaigns: Best of the MarTechBot

Martech

Geographic Segmentation: Geographic segmentation divides customers based on their geographic location, such as country, region, city, or even neighborhood. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the email marketing persona.

Campaign 112