making-selling-easier 
Partners in Excellence
JANUARY 11, 2023
It’s human nature to search for easier ways to get our work done. Selling will never be easy, but there’s a lot that we can do to simplify the work, enabling us to achieve more than we currently do. Somehow, however, we tend to do the things that don’t make selling easier. What do we do?
Iannarino
SEPTEMBER 22, 2023
While there is nothing wrong with making things easy for your clients or customers, in B2B sales most attempts to make things easier make selling difficult. One office store used the “easy button” in their promotions. They even had easy buttons available for purchase in their stores.
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Veloxy
SEPTEMBER 28, 2023
The average door-to-door salesperson makes about $22.90 Door-to-door sales can be a great way to make money, but it’s not without challenges. Two people could be selling the same product, but experience very different results. You’re not just selling a product or service, you’re selling yourself.
Iannarino
JUNE 9, 2023
It seems we continually lose the thread when it comes to selling. Every new idea or technology, or even some passing fad , causes sales leaders and salespeople to believe something new will make selling easier, faster, and certain. Sales organizations are distracted by every new shiny object that flashes across LinkedIn.
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The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.
Iannarino
FEBRUARY 7, 2024
Open-ended questions are necessary to acquire all kinds of information that will make it easier to sell to the client and their stakeholders. One of the recurring complaints I hear from sales leaders and sales managers is that their sales teams don't ask open-ended questions.
Iannarino
DECEMBER 29, 2022
Selling used to be easier. While you could expect objections and a negotiation over price, selling was relatively straightforward. Over time, leaders decided that it was better to have their teams make buying decisions and hold them accountable for results. Often, you and your contact were the only people in the room.
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