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Why and How Sales Enablement Should Start on Your Website

Sales Pop!

Focus on what matters to your buyer: how long things take, what they’ll need to provide, and when they can expect results. It answers key questions without creating more. This tactic works because it removes barriers before they become objections. If you’re B2B, focus on clarity and results. Put it front and center.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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How AI-powered enablement helps manufacturing sales teams

Highspot

Key takeaways By leveraging AI across the entire sales cycle, inside and outside sales reps at manufacturers can save time and streamline critical sales tasks. Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. For example, Ritchie Bros.

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The Convergence of Digital and Physical AI: Why Enterprise Leaders Can’t Ignore Robotics

Salesforce

In manufacturing facilities , robots already handle repetitive assembly tasksbut next-generation systems will adapt to changing conditions just as flexibly as their human counterparts. The key difference? Digital agents operate through APIs and software interfaces, while physical agents interact through motors and sensors.

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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Product training techniques like gamification keep teams motivated.

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How Opportunity-Based Marketing Aligns Your Teams and Helps Close Deals

Salesforce

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. This is very common in manufacturing, as mentioned before where architects, building owners, and general contractors are all part of an opportunity and come from different accounts. Become an Opportunity Object expert.

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9 sales role plays and exercises that boost skills

Highspot

Key takeaways Sales role plays give sales representatives the space to build confidence in a safe, low-risk environment that encourages them to make mistakes and learn from them. Our role plays simulate real-world scenarios, so sales reps get better at handling objections.” They’re missing a few key features.”