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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

This number exists in the form of total addressable market (TAM). Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. What you’ll learn: What is total addressable market (TAM)? TAM can also represent the total potential revenue from that market.

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How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin (Video + Podcast)

SaaStr

Q: What About Success for Founders Who Don’t Have A Network? Some pre-seed founders don’t live in popular SaaS areas or have access to networks or capital to make it to popular conferences or events. Your initial product exhausts the market, and once you approach 10% market share in your core ICP, things will start to slow down.

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Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream

Highspot

“Over the past year, sales enablement has emerged as a strategic imperative,” said Mark Kovac, Partner and head of Bain & Company’s Global B2B Commercial Excellence Practice. Highspot will continue to support Sales Enablement PRO and the broader network of organizations contributing to the sales enablement community.?.

Growth 129
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4 simple ways to put an end to unprotected paid search by Adthena

Search Engine Land

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 134
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Acquisitions.

Growth 115
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CMO + CRO = Love: Building Lasting Leadership with Gusto CRO Tolithia Kornweibel

SaaStr

Your attitude going into it [the hiring process], your belief in being able to find the most successful and sustainable partnership leading your marketing and sales organizations is critical to your success from the get-go.”. Tip Two: Always Be Networking. However, these companies should still be networking.

GTM 97