Salesforce

JUNE 19, 2025

Online sales were essentially flat as consumers continued to wait out price and economic volatility. One in three shoppers still report that they’re buying less over the past six months, and 66% of all shoppers say that — regardless of whether they’re buying more, less, or the same — they’re trading down for lower priced goods.

Retail 64

Retail Price Profit margin Promote 64

SaaStr

MARCH 5, 2025

When there’s deep trust between CEOs, direct negotiations can sometimes work better. The relationship with the buyer matters enormously – having a trusted and respected relationship accelerates the chances of getting to the finish line. Having deal-savvy lawyers significantly improves outcomes as well. The exception?

Sell 83

Sell Negotiate Healthcare Drivers/motivators 83

Martech

JULY 17, 2025

A brand investment that moves pricing power for four years isn’t an expense — it’s an asset. Because in a world where trust, loyalty and strategic influence drive growth — your GTM engine may be the company’s most valuable asset. Case depends on evidence quality and time horizon. Net present value (NPV).

GTM 55

GTM B2C Finance Government 55

Salesforce

APRIL 29, 2025

Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? They can attract more viewers with great shows, easier browsing, and flexible pricing.

CRM 59

CRM Legal Promote Up-sell 59

Salesforce

JULY 7, 2025

Effective content marketing shares your story and creates brand awareness, positions you as a thought leader, and builds trust with customers. If you create marketing content for your business, you probably already use some form of content marketing tool. You can even guide AI to draw from trusted sources.

Objectives and Key Results 52

Objectives and Key Results E-commerce CRM A/B testing 52

Sales Hacker

MAY 13, 2025

The decline of seat-based pricing and rise of outcome-based models. 18:00 Practical data strategies for local businesses and SaaS marketers. 22:00 Why structured data is the foundation of AI-first marketing. 31:00 Seat-based pricing is dying how to move to value-based contracts. today or something like that.

GTM 74

GTM Engineering Start-ups Growth 74

Martech

MAY 29, 2025

According to Gale, customer value isn’t about low price or high quality in isolation; it’s about the tradeoff customers perceive between what they get and what they give. His simple but powerful formula: Customer Value = Perceived Quality / Perceived Price That’s not quality in a vacuum or price on an invoice.

Price 81

Price B2C Manufacturing Negotiate 81

SaaStr

FEBRUARY 14, 2025

Procore quickly found early product-market fit by being narrowly focused and doubling down on its customer profile of custom home builders serving high-net-worth individuals. And with a pricing model of $195 per month, Procore was capital-efficient but not yet an established industry giant. In the U.S.,

Construction 113

Construction Niche Trust Market share 113

Salesforce

FEBRUARY 10, 2025

For customers, marketplaces offer a wide range of choices, the ability to quickly price shop, and hyper personalized experiences. Financial services organizations have a large customer base, institutional trust, and rich data. Shoppers demand a wide selection of in-stock products at competitive prices. trillion.

Healthcare 52

Healthcare Manufacturing B2C Retail 52

Hubspot

JUNE 3, 2022

Imagine not having to take other companies’ pricing strategies into account when deciding how much you’ll sell your products for — or being the company that sets the standard for pricing in your space. That's the premise behind a prominent pricing strategy known as price leadership. Types of Price Leadership.

Price 81

Price Market share Up-sell Follow-up 81

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. Why should someone trust you instead of the big national brand or your crosstown competitor? What you do.

Trust 80

Trust Territory Manufacturing Price 80

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 92

Trust Objectives and Key Results Engineering Negotiate 92

ConversionXL

OCTOBER 7, 2021

Here’s what GetUplift.co’s Talia Wolf had to say about it when asked by CXL’s Shanelle Mullin : “By using social proof in the form of testimonials, reviews and trust icons you’re helping customers make a decision, feel confident about their choice, and be a part of something bigger. Devices are priced lower, but media visibility is high.

Product 142

Product Minimum Viable Product Price Launch 142

Martech

MAY 17, 2024

The Department of Justice made a pretty damning argument in its anti-trust case against Google. Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” How was that market share gained? That 89.2%

Commission 124

Commission Government Market share Engineering 124

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

SEPTEMBER 14, 2023

Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. Price and product are only two of many operational GTM levers. Trusted to remain agile but effective. ” Here’s the problem with that mindset.

GTM 133

GTM Market share Growth Technology 133

criteria for success

NOVEMBER 10, 2021

It’s imperative to find out if other stakeholders share the same level of urgency. Here's an example of how to inquire about other decision makers: “Does John in Marketing share your level of urgency? Some examples of how to handle organizational politics: Leverage internal champions to negotiate your pricing on your behalf.

Negotiate 98

Negotiate Price Sales Trust 98

PandaDoc

APRIL 4, 2025

Whether youre launching a new product or youre trying to get a stake in a competitive market, your goal is to attract customers and stand out from other established brands. Penetration pricing is one strategy that can be powerful when done right. Offering a product at a low initial price can help you gain market share quickly.

Price 52

Price Profit margin Market share Repeat business 52

Martech

OCTOBER 23, 2023

Embrace a long-term perspective A market downturn is a momentary glitch in an otherwise long game of building brand equity and trust. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. The result?

Finance 122

Finance Trust Market share Strategize 122

Hubspot

APRIL 23, 2020

Trust – Many payment processors are brands that are globally recognized. If a customer already uses payment software, they're more likely to trust your payment system. Google Pay, Venmo, and PayPal also have mobile apps with a decent market share. Most offer a similar range of services and comparable pricing.

Price 101

Price Trust Follow-up Process 101

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Price 52

Price Profit margin Manufacturing Retail 52

Sales Hacker

JANUARY 25, 2019

Building strong sales relationships is all about trust and demonstrating how the product/solution will make the customer’s life better. Instead of creating “fun” patterns, IDEO created a toothbrush that was easier for kids’ small hands to hold, winning market share for Oral-B. Increased trust = increased deal size.

Trust 94

Trust Angle Sales Pitch 94

Martech

JULY 3, 2023

Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. When a brand is complacent about marketing, the energy needed to engage customers diminishes. As experiential muscles atrophy, you can see a loss of market share. What to do instead… It was a good attempt.

Go To Market 112

Go To Market GTM Strategize Growth 112

ClickFunnels

JUNE 24, 2021

Read our Keap review: “Keap Review For 2021 – Features, Pricing & More”. She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients. And it pays to be organized! Salesforce.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

SaaStr

OCTOBER 31, 2023

With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more. Their decision then was to spend money to expand market share, even without any revenue.

GTM 113

GTM Price Angle B2B 113

Adaptive Business Services

AUGUST 8, 2018

Your market is composed of three types of buyers … Value, Price, and those who will vacillate between the two based on internal and external factors. Your market share just went up dramatically! Another critical factor is building trust. The Consistency Selling model, R.I.S.C.

Sell 89

Sell Manufacturing Price Relationship building 89

SaaStr

OCTOBER 19, 2022

Fill the gap that customer churn creates with a second pricing structure or product that your loyal customers will fill. If it makes more sense for your business to build virality and a marketing or sales team before you heavily invest in the product—as Brian and Dharmesh did at HubSpot—don’t be afraid to run with it.

Follow-up 130

Follow-up Up-sell Product Price 130

Hubspot

JUNE 26, 2019

How to Market a Product. Price your product. As mentioned above, one of the main roles you have as a product marketer is to define the target audience and buyer personas for the specific product being sold (different products will likely have different target audiences). Improve market share. Price Your Product.

Product 101

Product Electricity Launch Price 101

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. When they’re in the market, they’ll remember you. This is why Shopify doesn’t have to be the most widely used platform or try to compete on price. The marketing partners speak for themselves.

Trust 94

Trust Follow-up Campaign CRM 94

Hubspot

DECEMBER 17, 2018

Customers have a rich pool of options to choose from, so if your prices are too high, they can just strike a deal with a supplier who will sell to them at their preferred price. This potential for high probability encourages new players to enter your market.

Minimum Viable Product 78

Minimum Viable Product Manufacturing Price Up-sell 78

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

ConversionXL

NOVEMBER 9, 2021

Scrolling below the fold, Memberstack builds trust further by introducing a subheading with some important figures to demonstrate proof of results. And the what’s-in-it-for-me: “gain a bigger market share.”. Memberstack’s B2B audience are familiar with YCombinator. Image source.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Start-ups 156

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 116

Retail X-functional Launch Non-Profits 116

Sales Hacker

JANUARY 13, 2021

All the deal structure parameters will have a direct impact on value and cost, hence price. Therefore, it is essential to define the parameters of the deal structure in advance of price negotiation. The challenge is to develop a pricing model that blends the different value perceptions across all customers. Pricing models.

GTM 88

GTM Negotiate Profit margin Contract 88

Sales Hacker

MAY 22, 2020

The SALs journey starts with the marketing department and their process of generating new leads for you. There is no better way to earn someone’s trust than to attract them at the right moment. Education is key to gaining market share. Clearly define the goals, milestones, and prices. The answer lies in pop-ups.

Closing 126

Closing Education Sales Follow-up 126

Salesforce

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?”

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Search Engine Land

NOVEMBER 14, 2023

Google’s opacity regarding pricing adjustments has added to the uncertainty, leaving advertisers speculating about their motives and objectives. Through Adthena’s Market Trends report, you can closely monitor trends in CPC, the distribution of spending across different advertising channels and your competitive market share.

Growth 97

Growth Objectives and Key Results Commission Campaign 97