Search Engine Land

SEPTEMBER 26, 2024

These keywords represent the business’s core offerings across different markets and must consistently appear in search results. If all markets share a common template, there’s less need for individual audits, allowing budgets to be allocated to unique market needs instead.

Territory

Salesforce

MAY 2, 2025

Back to top ) 7 types of promotional pricing tactics Promotional pricing is not a strategy on its own; rather, it’s part of a penetration pricing strategy , which aims to initially set prices lower than those of competitors to grow market share before gradually increasing them.

Promote

Search Engine Land

OCTOBER 1, 2024

He highlights: The long-standing competition between Google and Amazon for ecommerce market share. Google’s missteps and the decline in its product search market share from 54% to 46% by 2018. Many of us likely still bypass Google entirely when shopping online, which represents a huge missed opportunity for Google.

Retail

Sales Hacker

FEBRUARY 7, 2025

The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader. By this point, the product has proven its value, and the company has achieved significant traction in the market.

Price

SaaStr

JULY 5, 2025

market cap – up from $2.4B at IPO 1,432+ customers paying average of $1.75M annually 7,291 employees – from 650 at IPO 20%+ growth at massive scale, highly profitable Dominant market position : 80%+ market share in life sciences CRM This represents a 29.8% Peter’s top tips and learnings: 1.

E-commerce

SaaStr

MARCH 5, 2025

Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share? If you’re gaining market share with a great team and solid unit economics, you may never need to sell. Do you have a genuinely great team? What’s your unit economics reality?

Sell

SaaStr

JUNE 14, 2025

The market is saturated. You optimize, you expand within existing accounts, you fight for market share—but you don’t see the explosive growth rates of the early days. The AI Budget War: A Zero-Sum Game or Market Expansion? The billion-dollar question is whether AI represents market expansion or market replacement.

Growth

Martech

JULY 15, 2025

How generative AI platforms represent your brand now drives trust and influence — not only by increasing exposure but also by sourcing content and crafting summaries from sites they judge to be authoritative, user-friendly and optimized for AI consumption.

Engineering

Salesforce

MAY 7, 2025

It represents the percentage of net revenue you make that exceeds the cost of goods sold (COGS). Gross profit represents the total amount of money your company has left after deducting the direct costs associated with producing its goods or services, while gross profit margin expresses this amount as a percentage of total revenue.

Profit margin

Sales Hacker

MARCH 4, 2025

You know, one representative, like a, a typically a director or a VP level representative from every part of the company that needed to be there. Of something really big, like, okay, there’s a market shift and we think that we can really gain a lot of market share and we have to really go in heavily.

GTM

Sales Hacker

JULY 11, 2025

These five agent paths can serve as a selection guide, but more importantly they represent stages in a broader AI maturity journey. Inside a marketing organization with no marketers, just 40 AI agents – an overview of the different agents built out across marketing.

Launch

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. Image source ).

Go To Market

SaaStr

MAY 23, 2025

Market Timing: Sometimes the best companies are built during inflection points (mobile subscriptions, AI boom, app store policy changes). round at $7M valuation to a $500M valuation in 7 years, RevenueCat represents one of SaaStr Fund’ s most successful infrastructure investments. The Bottom Line From a $1.5M

Launch

SaaStr

JUNE 8, 2025

Market Share Math: When to Hold, When to Fold For SaaS companies approaching maturity, there’s a crucial mathematical reality around market share that most founders ignore. This represents a fundamental shift in how early-stage companies are valued. Data moats are becoming AI moats.

B2B

SaaStr

JULY 10, 2025

Olo’s “fewer but bigger” customers represent a smaller percentage of the total addressable market but generated superior unit economics – until Toast’s scale advantages kicked in. Toast sacrificed early market share for market size optimization and is now leveraging scale to move upmarket.

Strategize

SaaStr

JUNE 7, 2025

Platform Consolidation Is Masking Growth The apparent market share shifts—particularly OpenAI’s slight market share decline—might reflect platform consolidation rather than overall market softening.

Growth

Salesforce

DECEMBER 23, 2024

Consumer-to-consumer (C2C) Consumer-to-consumer (C2C) and consumer-to-business (C2B) are both models that represent an inversion of the types mentioned above. Get started 3. Instead of businesses providing products for consumers or other companies, consumers initiate the transactions.

B2C

SaaStr

FEBRUARY 10, 2025

Despite initial success reaching $2 million in annual recurring revenue (ARR), the company faced several significant challenges: The sales technology market was highly competitive, with numerous established players vying for market share.

Growth

Martech

OCTOBER 30, 2024

Whether it’s growth, stability or retrenchment, the corporate direction directly influences marketing and technology decisions. In this case, a dynamic pricing solution could be ideal.

Technology

Martech

AUGUST 6, 2025

AI search may still represent a small share of overall traffic, but it’s growing fast. Keep in mind, AI-driven search still makes up less than 3% of market share. Dig deeper: How marketers can succeed with generative engine optimization You’re already on the right track if you have a strong SEO campaign.

Engineering

SaaStr

JULY 24, 2025

” The Defensive Strategies: Hunt ultra-early (Bold Start approach) before multi-stage funds notice Hunt where they’re not hunting in non-consensus markets Create your own pipeline through accelerators or unique deal flow The Fund Construction Reality: Jason’s discipline is telling: “30 is the highest price I pay. .”

Trust

SaaStr

JULY 27, 2025

Market Cap Reality Check ADP: $132B market cap – The undisputed heavyweight champion Paychex: $56B market cap – The scrappy underdog that keeps winning Rippling: $16.8B valuation – The SMB favorite Combined, ADP and Paychex command $188B in market value , while the three newer players represent $38.7B

Profit margin

SaaStr

JULY 11, 2025

With every major development platform—from GitHub Copilot to Cursor to Replit—adopting Claude as their preferred or default model, Anthropic has captured the enterprise developer market that pays premium rates for AI capabilities. million daily active users as of 2025. ChatGPT holds 59.5% million monthly active users and 2.9

Strategic partnership

SaaStr

AUGUST 2, 2025

Bottom Line Up Front: Applying Figma’s current revenue multiple to Canva’s superior scale, Canva could realistically target an IPO valuation between $195-210 billion , representing a 65-70x revenue multiple similar to Figma’s post-IPO trading multiple. revenue (market cap of $56.3B ÷ $821M revenue). billion valuation.

Represent

Hubspot

SEPTEMBER 9, 2011

And in the past 12 months, the two Bing-powered search engines have gained 4% of the search engine market share in the United States. However, what might be more interesting is, in that same period of time, Google slipped 6% points in search engine marketing share. This is up from 24.56% a year ago.

Market share

Sales Pop!

APRIL 25, 2022

They are usually visually represented in CRM software so sales team members can easily keep track of the deals that are in the pipeline at any time. However, now that there are more people are able to set up their own businesses, there is a struggle to gain market share. It consists of different stages, which are: Lead.

CRM

Partners in Excellence

JUNE 24, 2020

When we talk about business, we quickly get to talking about the numbers–revenue, profit, EBITDA, EPS, growth, market cap, market share, customer retention, customer satisfaction, headcount, productivity, inventory, cash flow, assets, liabilities, and on and on.

Quota

Martech

NOVEMBER 20, 2023

Dig deeper: Adobe’s roadmap for B2B, CDP and product analytics Market share. Figma is the best-selling program in the collaborative design and prototyping category, according to 6Sense , with 33,185 customers and a 36.36% market share. Possible response. Other governments looking at the deal.

Commission

Martech

NOVEMBER 16, 2022

Internal teams are misaligned on strategy, as competitors win more market share and customers continue to churn. If you’re in the business of marketing software, this represents further value from one of the leading software review sites. Customer sentiment metrics including comparisons with competitors.

Launch

Martech

DECEMBER 8, 2023

When done correctly, it represents an intricately woven tapestry of interconnected touchpoints that move people emotionally and intentionally. If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader.

Electricity

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. ” Google calls its competition ‘inferior’ (Sept.

Government

Search Engine Land

APRIL 17, 2024

That figure represents a $4.4 Search continues to own the largest market share of advertising – 39.5%, but that is down from 40.2% billion increase over 2022. Why we care. Paid search becomes more expensive and challenging every year, with less transparency. Paid search is still king. in 2022 , 41.4% in 2021 and 42.2%

Represent

Hubspot

MARCH 10, 2021

As a marketer, share of voice is important because it helps you understand how well your brand is performing against the competition. Below, let's review everything you need to know about share of voice. You can calculate share of voice for organic traffic and social media, in addition to paid advertising.

Market share

Search Engine Land

NOVEMBER 6, 2023

Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. The campaigns are display-only (for now), but they still represent a huge opportunity for engagement. Amazon provides an audience market share preview.

Lead generation

Hubspot

OCTOBER 27, 2010

Instead of entering an existing industry and fighting for market share, create a brand new industry. In Kim and Mauborgne's metaphor, a red ocean represents existing and competitive industries where lots and lots of people are fighting for limited market share; picture sharks in a feeding frenzy.

Represent

Sales Hacker

OCTOBER 21, 2021

Diversity is a hot topic in many workplace environments, and there seem to be many inclusion initiatives to help diversify the job market. While it may look like an issue of the past, women, who represent half of the world’s population, weren’t allowed the full benefits of work until the 1960s.

Represent

Highspot

FEBRUARY 22, 2021

In 2020, Highspot connected more than three million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 100 percent increase in platform usage from 2019.

Growth