Martech

JULY 31, 2024

However, sales generated through Sponsored Product ads performed better, increasing by 11% year-over-year for the quarter, resulting in improved return on investment for advertisers. Amazon Amazon Sponsored Products spending growth decelerated more significantly in Q2 compared to Google search, reaching 8% year-over-year.

Click Through Rate 125

Click Through Rate Retail Sports Growth 125

Martech

JULY 23, 2024

.” Also this, from Joe Root, CEO and co-founder at Permutive: “There is another way for advertisers to build brand equity, grow market share and drive performance in programmatic, and it lies in publisher first-party signals and data collaboration between data owners—advertisers and media owners.

Growth 131

Growth Campaign Market share Start-ups 131

Martech

NOVEMBER 13, 2024

For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth.

Drivers/motivators 135

Drivers/motivators Growth Objectives and Key Results Strategize 135

Heinz Marketing

SEPTEMBER 17, 2024

For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Ignoring this trend can lead to a gradual decline in revenue and market relevance.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

JULY 18, 2024

Choosing the wrong tools, resources or vendors can harm brand reputation and market positioning. This fear of making the wrong decision leads to excessive caution and delays, especially in B2B marketing, where long sales cycles and significant investments increase the pressure.

Objectives and Key Results 122

Objectives and Key Results Government Strategize Launch 122

SaaStr

JUNE 4, 2025

The 40% Problem: How AI Will Finally Fix Sales Coverage and Customer Face Time A wake-up call from HubSpot’s CEO Yamini Rangan on why your sales team is failing 60% of their accountsand how AI will change everything There’s a brutal truth about B2B sales that most founders refuse to acknowledge. Forty percent.

CRM 99

CRM Follow-up Pipeline Territory 99

Heinz Marketing

JULY 19, 2024

For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

SaaStr

DECEMBER 19, 2024

A great VP of Sales. Of Marketing. At least take market share. Go Hire That Missing VP! OK, this has been on our New Years list since inception, but its as true as ever. The best way to get out of a hole is to hire a great VP. Of Product. Whats your #1 VP hole? Well, stop saying you cant hire anyone. It’s time.

E-commerce 112

E-commerce Healthcare Promote Launch 112

Highspot

MAY 18, 2025

Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. Tools like AI sales coaching, just-in-time learning, and dynamic playbooks help reps respond to buyer needs at every journey stage. What is account-based marketing?

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

SaaStr

MARCH 5, 2025

The 10-Point Checklist for Selling Your Company Understand Buyer Motivations – Have conversations with potential acquirers before announcing you’re for sale to understand what they truly value. Pay attention to who they bring to early meetings – tech leaders versus sales leaders tells you everything about their intentions.

Sell 80

Sell Negotiate Healthcare Drivers/motivators 80

Sales Hacker

FEBRUARY 7, 2025

In its early stages, Nosto operated on a performance-based pricing model, charging clients a commission on sales directly attributed to its product recommendations. The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader.

Price 104

Price E-commerce Cross-sell Profit margin 104

STAR Results

OCTOBER 25, 2018

How are your sales to date? Every sales leader I have spoken with could easily answer this question. Experts estimate that 90 percent of companies fail to execute their marketing strategies. If you are like most of the VPs of sales and marketing that I work with, you love developing marketing strategies and tactics.

Objectives and Key Results 249

Objectives and Key Results Meeting Market share Closing 249

SaaStr

JUNE 7, 2025

Why the Slowdown Might Be Illusory Enterprise Sales Cycles Are Finally Kicking In The most compelling explanation for the apparent plateau has nothing to do with demand and everything to do with procurement realities. The Anthropic Exception One bright spot in the data is Anthropic’s continued growth while the overall market slows.

Growth 93

Growth Represent Government Pipeline 93

Martech

OCTOBER 31, 2024

Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Brands using these insights across channels can enhance customer experiences, boosting both immediate sales and long-term loyalty. This has been a cornerstone of digital strategy for years — and with good reason.

Government 124

Government Trust Education Strategize 124

PandaDoc

MAY 12, 2025

Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. If the initial go-to-market pricing strategy is off, by the time the company makes an adjustment, damage is already done. See also What is the psychology of sales and why is it important? So, whats actually going on?

Price 52

Price A/B testing Non-Profits Legal 52

Search Engine Land

NOVEMBER 14, 2023

Likely sale? A sale could come as early as December. might sell 100% of all its Russian assets or hold share options. Yandex has been in turmoil since Russia invaded Ukraine in February 2022, though it still has a commanding 65.95% search market share in Russia (only 1.83 Yandex N.V., Yandex N.V.

Engineering 99

Engineering Sales Market share Sell 99

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Field marketing Role: Tailor marketing strategies for specific geographies or customer segments, aligning sales and marketing efforts. Sample goals: Host 10 regional events to generate new sales opportunities.

Go To Market 70

Go To Market Objectives and Key Results A/B testing Territory 70

Martech

NOVEMBER 1, 2024

Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share. Here are a few examples: Tomorrow.io

Objectives and Key Results 125

Objectives and Key Results Click Through Rate High impact Drivers/motivators 125

Martech

JULY 26, 2024

In this case, search and social advertising offers a relatively cost-effective way to gain (initial) traction and market share. Professional services companies such as consultancies have stripped CRM to its bare minimum, serving as a digital Rolodex with some modest sales forecasting.

Pharmaceutical 120

Pharmaceutical CRM B2C Technology 120

Sales Gravy

DECEMBER 12, 2024

In this episode of The Sales Gravy Podcast, Jeb Blount, Jr. Key Takeaways: Resilience in Craft Beer Market: Despite challenges in the beer industry, craft beer gained a 13% increase in market share in 2023, weathering the storm better than large-scale breweries.

Market share 98

Market share Sales Growth Process 98

Anthony Cole Training

APRIL 18, 2025

Is it the challenge of maintaining your companys market share? As you take stock of your teams performance, what concerns you most? Are you worried that your salespeople are not selling? Are you concerned that they even have what it takes to sell?

Market share 187

Market share Sell Sales 187

Heinz Marketing

JUNE 11, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. What do they mean to sales and marketing?

B2B 122

B2B E-commerce Sales Growth 122

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth.

B2B 164

B2B Market share Growth Product 164

Force Management

MARCH 14, 2024

If you’re leading an organization that’s selling a solution, whether in an established market or a new vertical, you’re competing for your buyers’ attention. The competition is high – we are all faced with hundreds of sales messages each day.

Conversion 164

Conversion Sell Market share Go To Market 164

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Education 164

Education Negotiate Market share Growth 164

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. “Sales enablement is about more than sales. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

Search Engine Land

AUGUST 7, 2024

Protecting branded keywords Maintaining a branded search presence is vital even for brands that don’t consider Amazon as their primary sales channel. Failure to do so could lead to your brand awareness efforts on other platforms inadvertently driving traffic to competing products on Amazon, further eroding your market share.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Sales Hacker

NOVEMBER 11, 2020

The relationship sale is on its way out. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Offering things like sales and marketing training , 401k match, unlimited PTO, perks, and other benefits will be key. Case Study: Gong vs. Chorus Messaging.

Launch 121

Launch Sales Price Clients 121

Sales Hacker

DECEMBER 3, 2019

Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. The Data-Driven Sales Manager. The average tenure of a sales VP these days is just 19 months, according to Xactly CEO Chris Cabrera, who expects that number to drop lower as businesses become increasingly data reliant.

Commission 107

Commission Territory Sales Market share 107

Hubspot

DECEMBER 9, 2020

Sales forecasting can be a tedious process filled with endless rows of data that can start to blur together after you've spent one too many days looking at it. Though it isn't the most exciting process, preparing an accurate, reliable sales forecast is one of the most important tasks a sales team does each year.

Sales 96

Sales Angle Commission Territory 96

Gong.io

FEBRUARY 14, 2022

Chris Orlob, John Barrows, and Mark Roberge know a thing or two about how to create this unfair advantage and dominate sales. Chris was an early Gong guy (Nov ‘16 start date) where he’s served as the Senior Director of Product Marketing followed by the Head of Sales for Existing Accounts. He’s now the Multi-Product Lead.

Cold Call 121

Cold Call Objectives and Key Results Sales Pitch 121

Hubspot

AUGUST 20, 2024

Helping Customers Overcome Choice Fatigue With the previous concepts in mind, let’s turn them toward your customers to help boost conversions and close sales. Train your sales reps. Thanks to used car salesmen and the guy from Wolf of Wall Street, sales has a … not-so-great reputation for the average buyer.

Conversion 78

Conversion Customers Gambling B2C 78

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. Reconciling the Past and Present Experience can be the best teacher, and Passi can draw on his past career as a sales leader at an early-stage company.

Objectives and Key Results 113

Objectives and Key Results Lead generation Sales Campaign 113

Heinz Marketing

FEBRUARY 22, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 5 Ways to Increase Your Market Share.

B2B 103

B2B Market share Campaign Drivers/motivators 103

Martech

FEBRUARY 26, 2024

Pricing Strategy: Evaluate your pricing strategy to ensure it aligns with the perceived value of your product in the market. If your product is priced too high compared to competitors or if customers perceive it as overpriced, it may impact sales and profitability. Could our pricing strategy be a barrier to sales? Get MarTech!

Price 122

Price Strategic planning Referrals Sales 122

Sales Hacker

MAY 22, 2020

We have product-qualified leads , marketing-qualified leads, sales-qualified leads, and many more. As someone who works in sales, handling all these types of leads can be overwhelming and exhausting. How to qualify and nurture SALs through your sales funnel. What Are Sales Accepted Leads? How to generate SALs.

Closing 126

Closing Education Sales Follow-up 126

Martech

SEPTEMBER 14, 2023

. #4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Executives can also convince themselves that sales will provide enough “air cover.”

GTM 135

GTM Market share Growth Technology 135