Remove marketing 4-design-document-templates-for-your-business
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Writing people-first content: A process and template

Search Engine Land

In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Google’s latest update is designed to help push down some of this SEO-first content and surface people-first content. Grab a copy of this first.

Process 118
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8 steps to maximize success during global site migrations

Search Engine Land

Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. Before the migration Your actions during the initial discovery and planning phases can significantly impact the project. This includes: Template adjustments.

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Top 10 tools for PPC agencies

Search Engine Land

These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns. The real-time collaboration feature has been a game-changer, eliminating the hassles of managing multiple versions of Excel documents. Google Slides is a no-brainer.

Campaign 119
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SEO planning: Your one-page SEO plan

Search Engine Land

This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. Although they are related, they are different parts of your overall SEO process, so they should be considered separately. SEO planning is the tactical process of delivering your strategy.

Promote 113
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Rethinking content governance in the era of generative AI

Martech

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” Register free.

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AI-powered content marketing: A startup’s guide to success

Search Engine Land

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. Digital tools come to the rescue in this scenario.

Pitch 125
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How to maximize your deal desk process flow

PandaDoc

This article outlines steps to establish and optimize a deal desk process flow with your team to help advance your sales strategy. The deal desk process is a series of steps designed to oversee and move sales deals through a sales funnel until they get signed. What is the deal desk process?

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