Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

Trust 123

Trust Customers Healthcare Service 123

Veloxy

MARCH 15, 2023

As forward-thinking companies transition from traditional sales enablement to revenue enablement, it’s important to understand that 42% of businesses still don’t have a sales enablement program. Revenue enablement also helps organizations to stay competitive and adapt to changing market conditions.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Salesforce

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. This creates complexities that make unification a challenge. Download the guide 1. How many of them contain data that overlaps?

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Search Engine Land

JANUARY 11, 2024

OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Help you understand the different areas where ML-based automation can help boost efficiency and improve outcomes for digital marketers.

Objectives and Key Results 136

Objectives and Key Results Follow-up Start-ups Engineering 136

Salesforce

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. What is email marketing and why does it matter? Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence.

Proposal Writing 125

Proposal Writing Gaming Technology Technology 125

Search Engine Land

SEPTEMBER 22, 2023

This article identifies eight areas where you can focus your optimization efforts to improve ROI. We saw a more than 50% decline in overall efficiency for an apparel brand when we decreased our investment in more awareness tactics. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Profit margin 115

Profit margin Non-Profits Campaign Clients 115

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.

Technology 143

Technology Technology Campaign Technique 143

Veloxy

MAY 4, 2021

Then, he had to wait without any way of knowing whether the emails were opened, forwarded, or simply thrown in the spam folder. Email has become indispensable in a modern sales environment as you’ll see in our email marketing Ebook. We’ll also check out the top 5 tools that your sales team needs to be acquainted with.

CRM 279

CRM Technique Follow-up Sales 279

Martech

APRIL 4, 2024

But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? What’s missing?

Strategize 95

Strategize Growth Campaign Legal 95

Salesforce

JULY 24, 2023

In fact, 77% of desk workers say that automating routine tasks would improve their productivity. Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. Not sure where to start with automation?

Teamwork 98

Teamwork Start-ups Process Closing 98

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Technology 118

Technology Technology B2C Government 118

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Speaks to your target audiences.

Objectives and Key Results 139

Objectives and Key Results Campaign Launch Follow-up 139

Salesforce

AUGUST 18, 2023

Dreamforce is the perfect place to deep dive into automation, integration, and AI. Join our keynote to learn how MuleSoft’s hyperautomation platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences. If that number is a bit overwhelming for you, don’t worry!

Government 98

Government Trust CRM Follow-up 98

Salesforce

AUGUST 24, 2023

Thinking of adding generative AI to your business? This fast-growing technology, which focuses on creating new content based on existing data, is top of mind for many across sales, customer service, marketing, commerce, and beyond. Your business will be able to produce copious high-quality content in less time.

Represent 98

Represent Campaign Follow-up Service 98

Salesforce

JANUARY 17, 2024

The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. ” Extensive research shows that customers, both new and old, want more than just coverage and affordability. Let’s begin. This advantages both the end customer and the agent.

Drivers/motivators 116

Drivers/motivators Trust Territory Technology 116

Martech

NOVEMBER 28, 2023

Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further — especially with the uncertain economy and tight budgets. This increases ad campaign efficiency by eliminating wasted impressions.

Retail 104

Retail Campaign Technology Technology 104

Salesforce

AUGUST 2, 2023

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. For example, “ what are LLMs and how can they help my business?

Customers 98

Customers Pharmaceutical Trust Government 98

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Campaign 82

Campaign Assembly Line Launch Government 82

PandaDoc

MAY 7, 2024

An effective lead management process is one of the most critical factors driving sales through your funnel. Optimizing your lead management process , in other words making sure all leads, once hooked, have the maximum chance of converting to a sale, is vital to your business’s success.

Process 52

Process Lead generation Objectives and Key Results Legal 52

Lead Fuze

MAY 26, 2023

Gaining knowledge of how to run a flourishing digital marketing agency is necessary for those wishing to succeed in the continuously shifting online sphere. With numerous strategies, tools, and approaches at your disposal, it can be challenging to navigate this competitive industry. How Profitable Is a Digital Marketing Agency?

Objectives and Key Results 98

Objectives and Key Results Price Strategize Clients 98

SaaStr

DECEMBER 4, 2023

With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. to find out what was going on.

Contract 89

Contract Price Healthcare Commission 89

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Smaller businesses or teams, in particular, may not have the resources or personnel to assess how they can use a given tool properly. Unifying marketing technologies.

Transportation 120

Transportation Technology Technology Consult 120

Martech

APRIL 4, 2024

The technology helps them save money via automation and increases efficiencies. Consider OpenAI, which makes money through licensing its products and services, subscriptions, partnerships, collaborations and investments. Unfortunately, there’s no way in heck its expenses last year were anywhere near the 2022 levels.

Pipeline 75

Pipeline Price CRM Technology 75

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

Clients 113

Clients Closing Objectives and Key Results SQL 113

Search Engine Land

JANUARY 23, 2024

However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to developing and optimizing campaigns. Instead, they need a tailored approach to make every dollar count. This significantly impacts marketing strategy.

Territory 109

Territory Campaign Networking Construction 109

SaaStr

APRIL 19, 2024

How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there.

Engineering 101

Engineering Price Cross-sell Niche 101

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. First, what is AIOps? Digital asset management.

Government 118

Government Objectives and Key Results Campaign Legal 118

Search Engine Land

JANUARY 18, 2024

The beginning of a new year is always great for refreshing your outlook and resolving to find new ways to drive results in your PPC campaigns. As we dive into 2024, a few themes are shaping the way I’m approaching my clients’ campaigns: Remember to ask the bigger questions. There could be major (e.g.,

Campaign 119

Campaign Clients Growth Networking 119

Salesforce

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales.

Sales 69

Sales Cold Call Technique B2C 69

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic. ” (You can use ChatGPT here.)

Niche 133

Niche User Experience CTR Click Through Rate 133

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. We still want to drive retention and growth and make money. The ways to drive Enterprise value, one of them being M&A.

Customers 101

Customers GTM Growth Clients 101

Search Engine Land

JANUARY 18, 2023

In search marketing, you are often captive to what you can measure. Another way to frame this is the tradeoffs between efficiency and volume. But the question is, was that spend efficient and valuable? Determine how the business is operating. We always suggest starting with how the business is operating overall.

Conversion 97

Conversion Campaign Start-ups Trust 97

Sales Nexus

JULY 6, 2021

Marketing automation looks like a brilliant solution to your marketing efforts. It’s a great way for your sales team to spend more time doing what you hired them to do. “Marketing automation is technology that manages marketing processes…automatically.

CRM 122

CRM Follow-up Customer Relationship Management Promote 122

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. More organic traffic and better engagement.

Pitch 128

Pitch Niche Engineering Promote 128

Salesforce

JULY 25, 2023

Summer’s here, and your customer is planning her first camping trip. When she visits your online store, a GPT-powered digital concierge pops up and she asks it what camping gear and clothing she’ll need. Retailers can automate routine tasks and increase sales with GPT-powered product descriptions, smart promotions, and more.

Gaming 89

Gaming Customer Relationship Management Promote Strategize 89

Salesforce

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales.

Sales 64

Sales Cold Call Technique B2C 64