ClickFunnels

OCTOBER 27, 2021

We then give you a checklist for building that type of funnel. All these templates have been relentlessly A/B tested. Continue reading… The Story Behind ClickFunnels. Did you know that creating a sales funnel used to be an absolute nightmare? We have so far given out 17 of these! We aren’t sharing all of this to brag.

Gaming 239

Gaming Commission X-functional Sales 239

Martech

JANUARY 31, 2022

Preference centers are emerging as a way for digital marketers to stay in touch with their customers without displeasing them. Back in the Stone Age… …marketers tried hard to figure out how often they could contact their customers, usually via e-mail. Email marketing can cause inbox fatigue.” So, the shortcomings?

Contact 98

Contact B2C A/B testing Construction 98

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Target the right segments of your audience.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

Hubspot

MAY 26, 2017

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? The kit includes the full ebook, a template, and a checklist -- everything you need to manage keywords, campaigns and ad groups successfully. Landing Page Testing. How do you ensure it drives ROI for your company?

A/B testing 76

A/B testing Campaign Engineering Gaming 76

Hubspot

APRIL 11, 2017

Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. is your head spinning yet?

A/B testing 78

A/B testing Campaign 78

Sales Hacker

JANUARY 31, 2021

As you try these out, use A/B tests to identify which work best for your business and prospects. If you’re getting all the responses you’ll ever need on the first cold email you send to prospects, let me know. You’re a walking, talking miracle-worker! What Should I Write In a Follow Up Email? Open with a strong subject line.

Follow-up 101

Follow-up A/B testing Sales Prospecting 101

ConversionXL

OCTOBER 6, 2015

This is especially true in any marketing-related field – partially because there are no universal practices and partially because content marketers are rewarded for producing highly shareable and linkable content (not always 100% accurate content). Of course, these articles are b t. Of course, these articles are b t.

Conversion 114

Conversion A/B testing Objectives and Key Results Non-Profits 114

ConversionXL

MAY 4, 2017

Testing in an enterprise is truly a team sport. If a testing program was a football team, its lead would be the QB. Lean technology companies can rapidly test with as few as one person, but in a large corporation, knowing how to navigate the organization is just as important as understanding proper statistical power.

Conversion 120

Conversion A/B testing Sports Up-sell 120

Lead Fuze

DECEMBER 2, 2021

As the statistic above shows, content marketing can benefit both B2B and B2C industries by boosting lead generation and, eventually, bettering organic search results and the brand’s authority. This is why marketers need to be very clear on their goals and KPIs before deciding to use this technique for lead generation.

Lead generation 52

Lead generation Niche Real Estate A/B testing 52

Hubspot

JANUARY 15, 2019

Email lead capture is the process marketers use to collect information from their website visitors. Unfortunately, the diversity of lead capture strategies, tools, and results can make it difficult to know precisely which process you should follow with your own marketing team -- which is why we decided to conduct a survey.

A/B testing 77

A/B testing Lead generation Conversion CRM 77

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. It’s not about following a checklist from a blog post, that’s not how great people operate. Alas they can be hard to find. I know many fantastic optimizers.

Conversion 122

Conversion UX A/B testing Clients 122

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

JUNE 21, 2015

Content upgrade could be one of these: checklists, setup instructions, links to case studies, tutorials, swipe files. Test fun, upbeat CTAs (e.g. Never start a marketing campaign without a dedicated landing page. Elite Camp is a 3-day traffic and (mainly) conversion event. Think about ways to add more value to that post.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

Sales Hacker

JANUARY 31, 2019

You’re a walking, talking miracle worker! If you’re like the rest of the sales world, and need to send several follow-up emails to get a response, this one’s for you. Here’s what we’re covering: Balance Scale with Personalization and Relevance. Have a clear purpose. Open strong. Follow up email body tips. That won’t get you very far.

Follow-up 78

Follow-up A/B testing Prospecting Campaign 78

Highspot

DECEMBER 19, 2023

Read on for a list of essentials for lead sourcing, nurturing, and actionable tips to outperform in a competitive market. It harmonizes sales and marketing to ensure focus on unified business targets. It harmonizes sales and marketing to ensure focus on unified business targets. These teams scout and qualify leads.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Hubspot

AUGUST 5, 2014

If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Email marketing requires a lot of attention to detail. Keep on reading to learn how you can get your email marketing organized. Keep on reading to learn how you can get your email marketing organized.

Campaign 78

Campaign A/B testing Lead generation Strategize 78

SalesHandy

JANUARY 7, 2021

b) Stay clear of domain blacklists. Do you send out a lot of cold and warm sales emails, and get low open rates, and responses like “I found your message in the Spam/Promotions folder”? Turns out – hitting send on the emails isn’t good enough to have them get straight to your prospects. You need to improve your email deliverability too.

Promote 52

Promote Campaign Sales Service 52

Sales Hacker

SEPTEMBER 13, 2021

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. Many claim “Half of my marketing budget is wasted, but I don’t know which half!”

Objectives and Key Results 95

Objectives and Key Results Finance Campaign SQL 95

ConversionXL

JANUARY 28, 2016

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. So when the vast majority of tests “fail,” it is natural to wonder if testing is a waste of time and resources.”.

A/B testing 66

A/B testing E-commerce Follow-up Conversion 66

ConversionXL

FEBRUARY 29, 2016

In 2008, Seth Godin published a list of things that “every good marketer knows” Among that list was: “Anticipated, personal, and relevant advertising always does better than unsolicited junk.” Good marketers continue to send unsolicited junk. Tweet It!]. For example, a summer sale or a holiday coupon.

A/B testing 90

A/B testing Promote Start-ups Contact 90

SalesHandy

JANUARY 7, 2021

b) Stay clear of domain blacklists. Do you send out a lot of cold and warm sales emails, and get low open rates, and responses like “I found your message in the Spam/Promotions folder”? Turns out – hitting send on the emails isn’t good enough to have them get straight to your prospects. You need to improve your email deliverability too.

Promote 49

Promote Campaign Sales Service 49

Gong.io

JUNE 8, 2022

Because nothing grabs a buyer’s attention faster than talking about what they could lose (market share, deal size, annual contract values, etc.). If you deal with buyers whose complex, internal politics and buying processes feel like a black box, the MEDDIC sales process gives you a clear path forward. This one’s a no-brainer.

Process 62

Process Objectives and Key Results Quota Sales 62

Hubspot

NOVEMBER 6, 2014

Don’t be afraid to A/B test even the smallest elements to see what people prefer. At the end of the ebook you’ll also find an email newsletter checklist to hang up at your desk. Content Creation Email Marketing' Heck -- maybe you just want to create a stellar internal newsletter for your company’s employees.

A/B testing 76

A/B testing Promote Start-ups Product 76

Hubspot

FEBRUARY 7, 2017

Here's the good news: marketing and ad agencies are getting serious about hiring new talent. According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 -- which is faster than the average for all occupations. The not-so-good news?

A/B testing 77

A/B testing Drivers/motivators Campaign Promote 77

ConversionXL

JANUARY 31, 2014

Trust me, this will help you later on when you’re wondering what to test next. Step Zero – Really Understand Your Target Market. Do This: Really get to know your market. These questions help you uncover trends within your market and tell you things analytics alone can not. What are you using our product for?

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

Hubspot

AUGUST 5, 2016

Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. Thankfully there’s an existing playbook marketers can follow to help navigate uncertainty. 5 Smart Ways Marketers Can Prepare for Unexpected Changes.

A/B testing 52

A/B testing Lead generation Pipeline Growth 52

ConversionXL

SEPTEMBER 9, 2020

Not unlike their in-person counterparts, virtual summits have similar goals: Bring people in your target market together. In this article, I share how I’ve executed marketing and technical support for a virtual summit with 3–5k registered attendees. Spread industry knowledge. Raise awareness and grow your brand.

Niche 98

Niche Campaign Up-sell Networking 98

ConversionXL

APRIL 1, 2019

Marketers are intimately familiar with their industry and product. The curse of knowledge in marketing. In marketing, the implications are obvious. Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience.

Pitch 133

Pitch A/B testing Up-sell Launch 133

Hubspot

OCTOBER 24, 2013

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. The good news is you don''t need them to make a big impact on your marketing -- often, a smaller tweak can work wonders.

A/B testing 77

A/B testing Promote Conversion Campaign 77

ConversionXL

SEPTEMBER 2, 2016

Or, perhaps, that they are a “nice to have” on the qualitative conversion research checklist. User or customer interviews can help you with the design of… A/B tests and experiments. Using user research to run smarter tests, design better sites and build better products is more complex than that.

A/B testing 57

A/B testing Objectives and Key Results Consult UX 57

Sales Hacker

JULY 23, 2020

The fundamentals of Sales never change, but their application to a new technologically-driven market will cause change. A, B, C (Always be Closing).”. A lot of what sales trainers have told you is wrong. Although, “wrong” may not be the correct word. Their lessons don’t work like they once did. Obsolete is probably more appropriate.

Cold Call 79

Cold Call Presentation Closing Up-sell 79

Hubspot

JULY 19, 2017

To us, it’s a very hot topic -- we’re writing about it whenever we can, and trying to lift the curtain on what, behind the scenes, we’re cooking up on our own marketing team. In a forward-thinking marketing environment, it's easy to forget why we run experiments in the first place, and what they fundamentally are.

Objectives and Key Results 72

Objectives and Key Results Construction Education Conversion 72

Search Engine Land

OCTOBER 26, 2023

Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. I know a lot of the tracking implementation best practices are outside the majority of PPC marketers’ comfort zones. Get the daily newsletter search marketers rely on.

Campaign 111

Campaign A/B testing Objectives and Key Results CTR 111

ConversionXL

NOVEMBER 5, 2015

Email marketing is one of the fastest ways to drive sales of any online channel. It’s hard to build an email database of 10,000 people or more (which is how big it needs to be to really start seeing the power of email marketing). Think about it… What other channel can you launch something and drive sales immediately?

Launch 134

Launch Campaign Referrals Promote 134

ConversionXL

JANUARY 22, 2016

Credibility is “a measure of how believable and trustworthy your marketing is perceived to be.”. For example, I don’t think anything resembling “internet marketing” design is credible (big red text, highlighted words, blinking arrows, autoplay video, etc). So, Stanford has a checklist for website credibility. Gratuitous popups.

Real Estate 86

Real Estate Trust Contact CTR 86

ConversionXL

APRIL 29, 2013

And then what? In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. A Quick Note About What’s To Follow. image credit. image credit.

Campaign 130

Campaign Click Through Rate E-commerce Pitch 130

Hubspot

APRIL 18, 2016

Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. In order to answer the question we were asking ourselves, we had to run a lengthy split-group test to determine if Twitter was effective at influencing leads down the funnel. Of course you do. And you would be right.

Customers 53

Customers Finance Prospecting B2B 53