marketing appear-confident 
Veloxy
SEPTEMBER 28, 2023
You want to cover what your product does, how it can help, why it’s better than other options on the market, and more. Dress Appropriately for Your Market This is one of the easiest aspects of door-to-door sales, but it’s easily forgotten. Exuding confidence will help build trust in both you and your product.
Martech
APRIL 25, 2024
In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. and Australia.
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Partners in Excellence
APRIL 8, 2024
The global economy/turmoil and continued layoffs/reductions, and shuffling of priorities–both within our customers, markets, and within our own organizations. We know over 60% of committed change/buying efforts fail, largely because of lack of confidence and FOMU. Yet there are so many challenges and barriers.
Martech
MAY 3, 2024
Boathouse’s CMO Insights study (registration required) noted several sobering conclusions: 34% of CEOs have great confidence in their CMOs. If these statistics also apply to the CMO’s entire organization, then it’s clear we have a trust problem with marketing leadership. We see it at scale with marketing organizations today.
Partners in Excellence
MARCH 14, 2024
Businesses, industries and markets are being restructured, profoundly. I thought it useful share a few of the things we have learned with our clients or observed in the performances of other companies over the past year: Down markets bring all past “sins” to the forefront. For marketers: What are we offering?
Martech
MARCH 27, 2024
On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Why we care. Strength in numbers.
Martech
JANUARY 31, 2024
An infantry platoon leader in the army, for example, needs to demonstrate confidence in their decision-making and communicate clear orders to take action. Effective marketing leaders also need to be masters of communication. Marketing leaders need to cultivate a vision and use it to inspire their team.
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