SaaStr

AUGUST 19, 2023

Is a good product enough to win in the market today? In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset. We recommend them to any B2B company that is looking to launch or streamline its podcast production.

Government 81

Government Launch B2B Growth 81

ClickFunnels

AUGUST 11, 2021

This allows you to pick the most relevant lead magnet to promote in each social media post, YouTube video, blog article, etc. Features vs. Benefits. Here’s how Russell explains this: Fix these problems before you start scaling your marketing efforts. These marketing methods can work extremely well. Build a Podcast.

Lead generation 246

Lead generation Niche Price Promote 246

ClickFunnels

JANUARY 31, 2022

It’s important to keep up with marketing trends. 1 Marketers Say That Lead Generation Is Their Top Marketing Priority. When Hubspot asked marketers: “What are your top marketing priorities in the next 12 months?”. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. #2

Lead generation 275

Lead generation Niche Campaign B2B 275

Sales Hacker

SEPTEMBER 8, 2023

We’re officially running a GTMfund Summer Giveaway : Share your favourite piece of our content (Newsletter or Podcast) on either LinkedIn / Twitter, tag us, and you’ll be entered to win a pair of exclusive GTMfund Airpod Pro’s. High vs Low Margin SaaS Models Software is an inherently high-margin business.

GTM 88

GTM Launch Growth Networking 88

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

B2B 102

B2B Entertainment Transportation Pipeline 102

SaaStr

APRIL 3, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Dear SaaStr: When Should a SaaS Company allow Month-to-Month Contracts vs Requiring 12-month Commitments? Top Podcasts This Week: 1. 4 Simple Things You Can Do To Not Lose Your Top Customers. Co-Founder Lloyed Lobo.

GTM 78

GTM Contract Engineering Product 78

SaaStr

OCTOBER 23, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: CB Insights: Yes, Venture is Down. Top Podcasts This Week: 1. SaaStr 599: Growth vs. Efficiency: How to Weatherproof Your SaaS Startup for Tougher Times with Point Nine Founder and Partner Christoph Janz. ? Freemium is Back!

Growth 75

Growth Product Customers Sales 75

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Follow-up 101

Follow-up Lead generation Education Start-ups 101

ConversionXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Demand generation vs. lead generation: Critical differences.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

ClickFunnels

SEPTEMBER 24, 2021

High Quality Leads Vs. Low Quality Leads. You’ve got to look at the entire marketing funnel to figure out where (if you’re struggling with low quality leads) it’s broken. Define Your Target Market. 30 podcasts they listen to. 40 email newsletters they subscribe to 20 blogs that they actively read. Let’s dive in!

Follow-up 217

Follow-up Cold Call Contact Niche 217

Hubspot

MAY 21, 2020

So I figured — why not launch a podcast called "Students vs. Startups … Showdown on the Potomac?". In hindsight, "Students vs. Startups" encountered a perfect storm, and I steered right into it. Ultimately, the podcast's failure boiled down to five major factors. By not seeking other sponsors during the podcast.

Launch 86

Launch Promote Engineering Consult 86

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Image Source.

Angle 101

Angle Promote Lead generation Strategic planning 101

ClickFunnels

NOVEMBER 24, 2022

The post 20 Awesome Digital Marketing Strategies To Grow Your Business appeared first on ClickFunnels. We will outline some of the best digital marketing strategies for growing your business. We’ll cover everything from SEO to social media marketing, and everything in between. What is Digital Marketing?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

ClickFunnels

OCTOBER 18, 2021

According to HubSpot , 61% of marketers consider generating traffic and leads to be their biggest challenge, which is probably why 53% of marketers spend at least half of their budget on lead generation. If you’re a marketer, that’s not very surprising. Tactic #5: Affiliate Marketing. Lead-gen is no joke. Coincidence?

Commission 240

Commission Real Estate Promote Start-ups 240

Martech

MARCH 31, 2023

Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. They typically have websites, newsletters, podcasts and webinars. Dig deeper: What are the top skills you need for digital marketing? Start a podcast, blog or YouTube channel.

Hospitality 93

Hospitality Teamwork Drivers/motivators Networking 93

criteria for success

APRIL 12, 2021

For this series, Charles will be joined by the Chief Marketing Officer of DialAmerica, John Redinger. Subscribe to our blog ! There are TWO WAYS you can listen to this podcast. Or, you can listen from your mobile device’s podcast player through iTunes , Stitcher , Google Play , or TuneIn. Sign up today! CFSPlayBook.

Negotiate 91

Negotiate Growth Follow-up Up-sell 91

Search Engine Land

FEBRUARY 6, 2023

more likely to say their results are strong vs. bloggers who write shorter posts of 1,500 words or less. Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals. Get the daily newsletter search marketers rely on. What is long-form content?

UX 96

UX Transportation Trust Engineering 96

ClickFunnels

JANUARY 28, 2022

Lead Generation Pages vs. Sales Pages. Note that although both lead generation pages and sales pages are landing pages, when online marketers use the term “landing page”, they are usually referring to a lead generation page. Noah Kagan is the founder of AppSumo and Sumo and the host of the “Noah Kagan Presents” podcast.

Lead generation 231

Lead generation Follow-up Up-sell Start-ups 231

Hubspot

APRIL 13, 2021

In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn't study marketing in school. I wasn't aware that advertising and marketing work together and aren't mutually exclusive.

Niche 98

Niche Advertising/ Marketing Campaign Service 98

Lead Fuze

AUGUST 12, 2021

The Best Sales Podcasts for You This 2021. The ability to listen to an almost inexhaustible supply of training, case studies, and applicable tips via sales podcasts shouldn’t be taken for granted. THE BEST SALES PODCASTS: 1 Sales Success Stories Podcast. Podcaster Blurb: Marylou Tyler is a top-of-funnel mastermind.

Drivers/motivators 98

Drivers/motivators Sales Inside sales Up-sell 98

Jeff Shore

MAY 30, 2018

Topics we’re going to cover on today’s podcast: [2:43] Try on the title Sales Counselor. [7:21] 10:29] Smart Thinking vs Adequate Thinking. [15:56] 10:29] Smart Thinking vs Adequate Thinking. [15:56] Links from today’s podcast: HomeStreet Bank. Art Markman’s podcast [link]. BuyersMind #Sales Tweet This.

Drivers/motivators 94

Drivers/motivators Price Process Sell 94

ConversionXL

APRIL 7, 2020

If you’re an active podcast listener, you likely use popular podcast platforms (i.e. podcatchers”) like iTunes , Soundcloud , and Google Podcasts to download or stream one of more than 1 million podcasts available today. This article is a podcast roadmap to get you from passive listener to active host.

Objectives and Key Results 85

Objectives and Key Results Strategic partnership Promote Start-ups 85

SaaStr

JANUARY 12, 2022

Depending on your business and target market, you might find yourself needing to adjust how often you want reps on calls with partners vs. customers or what you want their conversion rate to be—especially as you scale and grow your team and company. We have a Slack channel dedicated to mid-market commercial wins.

Teamwork 87

Teamwork Pipeline Territory Sales 87

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

DECEMBER 22, 2020

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. Avoid paid keyword traps. Probably not.

Gambling 101

Gambling CTR Education Campaign 101

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is the lifeblood of a successful SaaS business. But how do you market to them effectively? Here’s our complete guide to growing, managing, and marketing your email list as a SaaS business. .

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Heinz Marketing

MARCH 1, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 121

Pipeline Sales Up-sell Start-ups 121

Hubspot

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

B2B 101

B2B B2C E-commerce Drivers/motivators 101

Hubspot

SEPTEMBER 17, 2020

Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. Ahrefs vs SEMRush”. As marketers, we know search queries like these are important for two main reasons. Here’s the data: One can assume this blog post has a pretty solid ROI.

Click Through Rate 101

Click Through Rate Real Estate Launch Follow-up 101

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

PandaDoc

APRIL 26, 2023

Inbound sales works by drawing leads in with inbound marketing materials. They know when to use lead generation vs sales prospecting , and they’re well aware that it’s better to have 50 promising, interested leads check out your channels than 500 unqualified, disinterested, or random leads.

Sales 52

Sales Education Pitch Trust 52

Hubspot

MARCH 16, 2017

In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Although blogs are still very popular, audiences are somewhat limited in how they can consume them -- you can’t read a blog at the gym or while driving, for instance. Why Start a Podcast? million podcast listeners.

Promote 76

Promote Start-ups Retail Follow-up 76

ConversionXL

FEBRUARY 5, 2014

According to an Edison Research and Arbitron report in 2012, podcasting is becoming one of the more viable methods for acquiring and retaining customers. That’s not all: the percentage of American’s surveyed who said they’d ever listened to a podcast took on the same trajectory. So What Do Podcast Listener Demographics Look Like?

E-commerce 100

E-commerce Launch Non-Profits Start-ups 100

Hubspot

APRIL 11, 2017

I never thought of myself as a growth marketer, let alone a growth hacker. But as a content creator, I’ve learned how imperative it is to know how to grow any sort of property, whether it’s a blog, a podcast, or a brand. It was built with the idea that every marketer stands to benefit from understanding how growth hacking works.

Growth 78

Growth Launch Consult Presentation 78

SaaStr

JUNE 14, 2023

In this blog post, we will delve into the fascinating journey of UiPath, a pioneer in robotic process automation (RPA) software that has revolutionized how enterprises automate repetitive tasks. From a marketing perspective, it was a flop. When you have the courage to be bold, people will take you seriously.”

Trust 84

Trust Growth Drivers/motivators Construction 84

Hubspot

JUNE 9, 2020

Long-form content vs. short-form content. For example, this article, about how to write a blog post , has earned thousands of views. This doesn't mean that you should fill your blog with 17-minute reads. Mailchimp is a marketing software platform. 77 Essential Social Media Marketing Statistics for 2020 by HubSpot.

Engineering 101

Engineering Start-ups Presentation Follow-up 101

Sales Hacker

JULY 15, 2021

The prospects soak up everything your marketing team has to say. When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. That’s the tremendous power of account-based marketing (ABM). What is account-based marketing? ABM is hyper-focused.

Objectives and Key Results 107

Objectives and Key Results Profit margin Contract Campaign 107