TrackStreet

APRIL 26, 2024

While this may be a good thing for consumers, it is detrimental to most of the brands involved, especially for those who lack the budget or uncompromising strategies to adapt to these dynamic market changes. Here are several examples you can use for your brand: 1. This devaluation is called Pricing Erosion.

Price 52

Price Profit margin Strategic partnership Retail 52

Heinz Marketing

FEBRUARY 6, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you find implementing new processes in your marketing department akin to herding tigers? If leaders aren’t communicating, then they allow their teams to do their thing so long as they hit their own KPIs.

Objectives and Key Results 106

Objectives and Key Results Campaign Strategize Start-ups 106

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 129

Strategize B2B B2C Trust 129

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Intrinsic 117

Intrinsic CTR Strategize Presentation 117

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives.

Contact 119

Contact Trust Represent Follow-up 119

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Niche 139

Niche Intrinsic Campaign B2B 139

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Get everyone aligned on timelines.

Objectives and Key Results 93

Objectives and Key Results Cross-sell Campaign Strategize 93

Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. Build that brand, nurture those relationships, optimize those processes — the results will follow.

Strategize 101

Strategize Negotiate Follow-up Growth 101

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. Clear messaging Effective communication is the cornerstone of building a strong brand. Journey orchestration to optimize the experience.

Customers 136

Customers Price Contact Campaign 136

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Why pay attention to the creator economy? It’s also important to consider format and platform.

Niche 130

Niche Negotiate Legal Contract 130

Search Engine Land

MARCH 21, 2024

Process: Understanding their process, workflow and digital strategy. The end product is clear answers on the client’s audience, marketplace, competitors, marketing strategy and history, unique differentiators and success metrics. This introduction is a great way to begin the communication process. Then go deeper.

Contract 105

Contract Education Clients Trust 105

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 109

B2B Objectives and Key Results Strategize CRM 109

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). Get the daily newsletter search marketers rely on.

Teamwork 115

Teamwork Click Through Rate Education Campaign 115

Search Engine Land

APRIL 23, 2024

With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. And because it’s rooted in entertainment, brand discovery is easier and more fun. On TikTok, brands fit seamlessly into the fun videos people watch, making it easier for them to discover.

Entertainment 113

Entertainment Objectives and Key Results Follow-up Engineering 113

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Objectives and Key Results 138

Objectives and Key Results Campaign Launch Follow-up 138

Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands. B2B brands like Salesforce also listen closely to social media.) Image: Influential Market Intelligence.

Gambling 125

Gambling Entertainment Gaming Campaign 125

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies.

Growth 95

Growth Cross-sell Promote Price 95

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. What’s your biggest fear about your brand? Consider brands like Patagonia and Dove. Consider brands like Patagonia and Dove. For brands, consumers smell insincerity a mile away.

Strategize 121

Strategize Clients Campaign Trust 121

Search Engine Land

APRIL 16, 2024

As far as different teams go, your brand or client’s sales and customer service teams have a wealth of real-time information about customer questions, issues, use cases, challenges, etc. Recurring check-ins with those teams (hint: keep it as easy as possible for them to communicate learnings with you) is a great use of your time.

CTR 115

CTR Growth Campaign Service 115

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. So, marketers should use the data they have to create messages that resonate.

B2B 116

B2B Territory Campaign Prospecting 116

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. That’s where a shift in the way we see marketing can make a difference. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior.

B2B 59

B2B Customers Education Entertainment 59

Sales Pop!

MARCH 4, 2024

Therefore, it is critical to establish a standout brand and focus on being original in how you serve and accommodate clientele and audiences globally. It is always wise to question our unique mindset, ambition with goals attached, and strategies for moving to new heights. Moreover, trustworthiness is essential.

Referrals 69

Referrals Strategize Relationship building Represent 69

Salesforce

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. However, building a strong list takes a smart strategy, the right tools and good execution. The first mistake is not understanding the market and its rules.

CTR 124

CTR CRM Promote Campaign 124

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Using data segmentation In B2B communications, data segmentation is your lighthouse.

B2B 126

B2B Campaign Click Through Rate Follow-up 126

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Why define your customer journey map?

Customers 130

Customers User Experience B2C Engineering 130

Sales Hacker

FEBRUARY 27, 2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea.

GTM 89

GTM Finance Pipeline Growth 89

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. Dig deeper: How communication issues prevent you from getting buy-in for SEO 2. Dig deeper: SEO strategy: 3 steps to strategic SEO planning 5. Business email address Subscribe Processing.

Drivers/motivators 123

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 123

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Successful testing yields valuable insights to guide your 2024 strategy, whether it’s for regular campaigns or holiday and sales-focused ones.

Gaming 142

Gaming Campaign Clients Start-ups 142

Heinz Marketing

OCTOBER 25, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. You’ve nailed down the perfect strategy. You may assume that you chose the wrong strategy. After all, strategy is only half the battle.

Go To Market 115

Go To Market Launch Strategize Follow-up 115

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

B2B 127

B2B Government Technology Technology 127

Search Engine Land

NOVEMBER 28, 2023

This surge underscores the recognition of personalization’s pivotal role in enhancing customer experiences and fostering brand loyalty. The Past and the future of personalization The concept of personalization in marketing dates back to the 1990s. Your communication should not end when your guest leaves the hotel or restaurant.

Hospitality 100

Hospitality Customers Entertainment Campaign 100

Highspot

MARCH 21, 2024

Sales vs. Marketing Emails Different Types of Sales Emails Steps to Crafting the Best Sales Email When Should You Send a Sales Email? Sales Email Success Metrics Sales vs. Marketing Emails Sales emails are a sales rep’s digital handshake. Email remains a fast and adaptable way to communicate.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Martech

APRIL 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. With deterministic matching, marketers can segment and target specific customer profiles for campaigns, ensuring the messaging reaches the right audience. I am trained with MarTech content.

Retail 94

Retail Territory Customer Relationship Management CRM 94

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

Customers 100

Customers Represent Promote Start-ups 100

Martech

NOVEMBER 28, 2023

This surge underscores the recognition of personalization’s pivotal role in enhancing customer experiences and fostering brand loyalty. The Past and the future of personalization The concept of personalization in marketing dates back to the 1990s. Your communication should not end when your guest leaves the hotel or restaurant.

Hospitality 98

Hospitality Customers Entertainment Campaign 98

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 109

B2B Objectives and Key Results Strategize CRM 109