Search Engine Land

FEBRUARY 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. With the Backdrop feature, marketers can try out different backgrounds until they find the perfect one for their ads. Getting started.

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Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public.

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Search Engine Land

APRIL 12, 2024

The novelty of any new ad placement is incomparable, which is why many social platforms and marketers move quickly to embrace innovation. Following Snapchat’s footsteps, Meta’s Instagram Stories expanded vertically, introducing its ad placements in early 2017 after some initial tests in August 2016.

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Search Engine Land

APRIL 9, 2024

If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be worth reviewing and potentially implementing into your strategy to improve efficiency. You can feature multiple products from your own line, other brands, or both. Shopping Collections. Getting started.

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Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar?

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Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Brand safety. Why we care. Image: IAB.

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Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. Here are just a few ideas for AI services and use cases in the games and movies: Real-time plot alteration: Narratives based on viewer/player reactions, personalizing the story as it unfolds.

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Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

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Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. CTA: Explore SEO Services] PPC: Explore the power of pay-per-click advertising and how it can generate targeted leads, increase brand exposure, and maximize your ROI. Additionally, you offer web hosting and email marketing services. Here’s something somebody asked me!

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Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

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Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. Integrating SEO and digital PR can strengthen your brand narrative and ensure a robust digital presence. Creating and boosting compelling, searchable stories At its core, PR is about storytelling.

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Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

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Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

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Hubspot

AUGUST 12, 2012

If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. How Top Brands Are Using Instagram, From Simply Measured. This story comes to us from the Simply Measured analytics blog. Check out the full story here.

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Search Engine Land

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. and he would just continue producing more stories,” Venkatasubramanian added. You only have to say, ‘And then what happened?’

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Search Engine Land

DECEMBER 14, 2023

It’s the simplest way to get your brand, messaging and products in front of audiences on Instagram, plus it’s a great jumping-off point for the beginning of any advertising campaign. Dig deeper: How to set your Facebook and Instagram advertising budgets for maximum results Get the daily newsletter search marketers rely on.

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Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

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Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). They assess the severity of the problem, allowing brands to capture their interest.

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Search Engine Land

DECEMBER 21, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yet, there are still new things to be said and new things to learn about marketing. Yeah, that was fun.

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Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands. B2B brands like Salesforce also listen closely to social media.) Image: Influential Market Intelligence.

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Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

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Search Engine Land

JANUARY 22, 2024

But what you need to learn is the untold story. But the story that hasn’t been told is right under our noses. The one about marketing effectiveness. This is where we can now tell the untold story of the Great SEO heist. Get the daily newsletter search marketers rely on. Because that changes everything.

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Search Engine Land

AUGUST 10, 2023

Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move. So, how can you prepare your performance marketing team for this change? Here are three tips to get you started.

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Search Engine Land

OCTOBER 30, 2023

Instagram Reminder Ads are rolling out new features to help advertisers reach a wider audience: Instagram Stories visibility : Reminder Ads can now be featured within Instagram Stories, allowing businesses to increase visibility and improve efficiency. Get the daily newsletter search marketers rely on. Why we care.

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Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

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Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust.

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Search Engine Land

SEPTEMBER 29, 2023

This approach ensures resources are used effectively and contributes to building stronger brand-consumer connections. This campaign type leverages AI to strategically deliver the best-performing creatives to audiences more inclined to engage with the brand, helping to maximize views. Get the daily newsletter search marketers rely on.

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Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? This is especially true in large urban centers. TV is as efficient as it is effective. Outspend on Temu.

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Search Engine Land

NOVEMBER 3, 2023

The Guardian has accused Microsoft of damaging its brand by adding an offensive AI-generated poll to one of its articles. Neglecting this approach could damage your brand’s reputation and adversely affect your search rankings. ” Get the daily newsletter search marketers rely on. How this happened.

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Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Fuel for your marketing strategy. Why we care. Shopping Collections. YouTube is introducing Affiliate Hub in Studio for both mobile and desktop.

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Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. and he would just continue producing more stories,” Venkatasubramanian added. You only have to say, ‘And then what happened?’

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Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Digital PR for SEO is not just links and brand mentions alone. Just brand mentions.

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Search Engine Land

MAY 20, 2024

It’s the same for email marketing. Bloggers can get ahead by understanding how the Facebook algorithm works and then creating a content marketing strategy to exploit it. If your target market is between 18 and 34 , Instagram is still your top choice for marketing. Get the daily newsletter search marketers rely on.

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Salesforce

SEPTEMBER 25, 2023

Here are their stories. Each business function “spoke” (marketing, sales, service, etc.) Read the full Schneider Electric story Leading AI companies: Rossignol Rossignol, a century-old French pioneer of ski equipment, expanded into summer sports in 2016 with the introduction of mountain bikes.

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Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. Yet, X saw the grand exit of big tech and entertainment brands last year. How will these opportunities shake out in the upcoming year?

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Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. What’s your biggest fear about your brand? Consider brands like Patagonia and Dove. Consider brands like Patagonia and Dove. For brands, consumers smell insincerity a mile away.

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Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative.

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