Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

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Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. This feature analyzes the impact of TikTok ads across various marketing touchpoints before a purchase is made.

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Search Engine Land

JANUARY 11, 2024

TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Engaging ads are essential for brand awareness, visibility, and conversions. What TikTok is saying.

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Search Engine Land

FEBRUARY 15, 2024

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. What TikTok is saying?

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Search Engine Land

MARCH 6, 2024

TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. Encouraging creators to share lengthier videos not only expands advertising opportunities for brands but also enhances engagement. Bringing its Creativity Program out of beta.

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Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024.

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Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. By leveraging TikTok creative insights, it can suggest data-led ideas to help you create more effective and engaging campaigns. What is TikTok Creative Assistant? Why we care. How it works.

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Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge. This is why an SUA is necessary.

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Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: How to market myself on TikTok. Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. I am trained with MarTech content.

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Search Engine Land

SEPTEMBER 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. Additionally, TikTok is planning to test an automatic “AI-generated” label that will be added to any content it detects as having AI involvement. Keeping up-to-date with TikTok’s guidelines is crucial to avoid potential penalties.

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Search Engine Land

APRIL 10, 2024

Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Cody Plofker, chief marketing officer at brand Jones Road Beauty, said on the “Operators” podcast: “It’s brutal out there. .”

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Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. Nostalgia is back for big brands This year, brands aren’t forgetting that the Super Bowl is a tradition. Nostalgia is back for big brands This year, brands aren’t forgetting that the Super Bowl is a tradition.

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Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Google knows this.

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Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

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Search Engine Land

OCTOBER 3, 2023

Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. As a result: Several brands are starting to charge customers for returning online purchases. Informing SEO (and general marketing) activities for maximum impact.

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Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Specific aids to brands. Why we care.

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Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Collaborate with social media and PR teams to create a more holistic marketing strategy. And the search landscape has changed significantly.

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Search Engine Land

OCTOBER 2, 2023

TikTok may soon pilot an ad-free subscription service on its app. Screenshots of TikTok asking users if they’d like to upgrade to an ad-free experience were shared by Android Authority. This means the change is unlikely to help combat the issue of TikTok influencers not disclosing brand partnerships. Why we care.

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Search Engine Land

OCTOBER 24, 2023

TikTok is testing increasing its video upload limit to 15 minutes. The social platform is currently trialling this experiment with select users in select markets on its app. Brands collaborating with influencers may now have the opportunity to work on longer creatives together. Why we care. YouTube comparisons.

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Search Engine Land

AUGUST 22, 2023

TikTok is going to start serving ads in its search results. Brands will be able to target users specifically using the app’s search box to look up products by using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. Get the daily newsletter search marketers rely on. What has TikTok said?

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Search Engine Land

NOVEMBER 28, 2023

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant, and relatable. Creative Cards may prove particularly valuable to brands that are new to TikTok and unsure of how to effectively optimize content for maximum exposure and engagement. What TikTok is saying.

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Search Engine Land

JUNE 12, 2023

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account. What has TikTok said? ” Get the daily newsletter search marketers rely on.

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Search Engine Land

JANUARY 5, 2024

TikTok is reportedly planning to rival Amazon by growing its U.S. ecommerce business, TikTok Shop, tenfold to $17.5 TikTok Shop is a prime opportunity for brands as 83% of users make purchase decisions on the platform. TikTok Shop, reports Bloomberg. What is TikTok Shop? billion this year. Why we care.

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Search Engine Land

JULY 24, 2023

TikTok is rolling out text posts for the first time. Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option. The bigger the audience a brand is able to reach and engage with, the higher the possible ROI.

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ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

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Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

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Search Engine Land

JUNE 28, 2023

TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based The TikTok Creative Challenge is an in-app feature that creators must sign up for.

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Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

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Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. One platform that has gained a massive following in recent years is TikTok. Another issue with TikTok for B2B marketing is the lack of platform trust.

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Search Engine Land

APRIL 5, 2023

Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? With data from 28,139 adult consumers, DISQO’s TikTok Ad Effectiveness report provides an in-depth look on how U.S. consumers engage with brands on TikTok and how ads impact buying behavior.

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Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. But this has an impact on digital marketers, too. In 2022, TikTok increased its video length capabilities to compete with longer-form video platforms. 67% used TikTok. This means 64.9% Hey, this is a real problem.

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Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. It’s fair to say that GA4 did not receive the warmest welcome. That’s just not what we do.”

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Search Engine Land

JULY 13, 2023

The short visuals paired with instant verification via comments have positioned TikTok as a challenger in the search industry in a way no other social platform has been able to achieve. Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. Millennials are TikToking.

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Search Engine Land

JUNE 2, 2023

Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators. Creators frustrated with TikTok. By the numbers. More expensive, but.

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Search Engine Land

JULY 5, 2023

adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. This is the latest evidence that Amazon is a platform that retail brands must pay attention to. While TikTok intends to build a $20 billion ecommerce business , the U.S. TikTok’s YoY decline. Why we care.

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Search Engine Land

APRIL 1, 2024

Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers.

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Martech

OCTOBER 17, 2023

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. It might seem self-evident, but more and more consumers are using their smartphones to access the internet and interact with brands. AI is here. Games: Monopoly GO.

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